Search Engine Optimization has become a core
element and website owners have to practice and adhere to them to rank
accordingly on various search engines. Many entrepreneurs barely have time to
dedicate to their sites but still, the importance of SEO cannot be overlooked
which is why you may have to outsource an SEO expert today. Search Engine Optimization can be a very tedious
task but with the guidance of experts beside you, your rankings and ratings could
greatly improve. Most search engines use SEO, backlinks, and content among others
to rank websites and that is why the following checklist can help you achieve
this.
Google Analytics
Google Analytics is an important platform used to
know and study the traffic you get on your website. This is especially
important when devising marketing strategies to reach out to your audience. Incorporating
this on your website will make it easy to know the people who visited your
site, their geographical location, and even how long each visitor spent time
browsing your website. This data can be instrumental in designing adverts
for your audience depending on their age, geographical location, and taste.
Google SERPs
Google Search Engine Result Pages (SERPs) will
assist you in understanding your online visibility. Does your product really show
on search engine results pages? Remember here you do not search for your
website but only your brand name in quotes. Here you can see how and where your
brand name appears when searched on various search engines. It is impossible
for people to know and purchase your product if it does not appear on search
engines.
Mobile-responsive
This change was advocated for back in 2015 and has
been in use ever since. Is your website mobile phone-friendly? A well-known fact is the largest percentage of online
shoppers do so from the comfort of their smartphones. If they are unable to
enjoy a smooth interface when browsing your website they may move on to the
next e-commerce website and make their purchases from there. Use Google’s mobile-friendly tool to find out if your website is mobile phone friendly and if not then it
may be time you go back to your web designer and developer to make the relevant
changes.
Title Tags
Read your title tag and if not fit onto the 500px width that Google allocates you should edit it. While coming up with a new
title ensure it is distinctive and optimized. Your title tag also needs to have
your brand name or keywords special to your website. This will improve your
visibility and ultimately how your website is ranked on different search
engines.
Keywords
This is where your on-page skills are tested. Your
primary keyword needs to appear several times throughout your website and
should be written in your headlines, content, and Meta tags. This is the
primary keyword and it helps your website appear on the results page whenever
it is searched by the search engine user.
Content
As said before, now and in the future, content is
king always. Your content is what search engine users need. Create meaningful, creative, and relevant content that can be of use to whoever visits your website.
Search engines have been known to reward websites that have the visitors’ best
interests at heart. To attain this, you need to have about 500 words of content
in organic keywords for search engines like Bing to really understand your site
and rank you accordingly.
Design and Format
UX, also known as user experience is what is
tested in this section. Your website design should probably not appear on this
checklist but still, your formatting and the design of your site greatly affect
the traffic you get on your site. Is your site appealing and easy to use? Use
high-quality images and videos to break the monotony. Other than your visitors,
your site should appeal to spiders and some bots that often crawl your site
while indexing. Should your website not meet the required standards, find an
expert in design to help you improve your website.
Internal Links
Internal and external links all play an important
role in determining your website’s performance. While this might seem
unimportant to you, search engines greatly consider these factors when
assessing your site. Internal links help visitors navigate your site and get
whatever they need with ease.
Final Words
This checklist is a summary of what you need to do
to get the online success you desire today. You can optionally choose to leave
all these tasks to an expert who understands what needs to be done. This
mitigates room for error and amplifies your chances for success on different
search engines. Besides adhering to these simple guidelines only helps you win
and convert more online customers to your long-term clients.
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