How to Improve SEO: 8 Tactics that don’t Need New Content

Do you wish to see your website on the top pages of the search engine? Do you think of implementing all the possible SEO strategies to boost your rankings? Then here is a quick guide for you to know how to put your plans into action. SEO has been a long competition game, and one needs to build robust strategies for the same. It is not only that you need to keep changing your content and improvise on it to get a better ranking. There are a lot of other strategies too that can bring in traffic. So take out a while and read further to get more and more people visiting your website.

1.  CTR Improvisation

CTR stands for click-through rate and it is basically the number of people who visit your link. CTR is not listed as a ranking factor, but it plays an integral part in earning your top search page rankings. In the end, what matters is getting visitors to click your link, and the traffic can be increased by improving the CTR. So one of the strategies is to write such meta tags and titles that can simply lure the visitors to click on your page. If you happen to do so then surely you will emerge as a winner and will be able to persuade many to visit your page. 

The addition of powerful words to your title can make it look more effective and compelling. The title should be written so that it can invoke curious minds and force them to click your link to satisfy their curiosity nerves. Adding brackets can also enhance the readability of the content titles. Make sure that the title in itself is not a whole long story but sweet and simple.

2.  Need for Speed

In today’s fast-moving world, people have adapted themselves to the trend, and there is just a little space for patience left. In such a world, it is challenging to have the patience to see the cursor buffer and turn round and round to load the page. What today’s world demands are the “need for speed”. So one needs to make sure that the loading speed of their website and pages is pretty fast. Otherwise, it is probable that one would not back off from switching to another page. 

Not only for the visitors who visit your page, but even Google can also tend to ignore you and remove you from the top searches if the page loading speed is low. Slow websites can disinterest the user from your page, and they may not be able to engage them for long leading you to lower rankings. So speed stands to be one of the necessary factors that SEO services can fledge you wish to enhance your SEO ranking.

3.  Outbound Linking: A Therapy for Credibility

Outbound links are links to other websites that can be included on your web page to prove the authenticity of data, facts, and figures. The inclusion of outbound links in your content tends to increase the credibility of your web page. Your pages look much better when it is packed up with a few authoritative website links. It makes your website look more genuine and trustworthy, and this may attract more visitors to your page. But you need to ensure that you do not merely include the high credibility website links but also ensure that the data used is recent.

4.  Words are not all that Counts

Yes, we understand the value of content, and there is no denial of the fact that ‘content is surely the king’. But words and phrases are not all that matters; there is a lot more that can help in escalating the SEO rankings. Ranging from audio to videos and even slideshows, there are many other such aspects that you can add to your website to upgrade the SEO rank for your page. These multimedia elements can help enhance the user experience and can have a stronger impact than words. Reading out words and paragraphs is a long lengthy method and may sometimes even make you lose interest in reading long stories. But as an alternative, if you get to hear an audio or watch a short story conveying the same message, you would find it more convenient in comparison to the former reading method. 

So it is not always the words that speak, Visuals speak too. And, another best thing is that you can make your target visitors stay glued to your web page for a long time until and unless your video comes to an end. The number of minutes that users stay on your page can add up together to earn you a better ranking on SEO.

5.  Mobile Device Optimization

In today’s world cell phones have just become a part of life. Even for the smallest of things, we are dependent on our mobiles. It may be for finding out a number or for making online transactions; mobiles have brought the world so closely at the tip of the fingers. Nowadays, you won’t find someone to switch on their laptops to do a search; you would simply find people to take out their phones and type their questions on Google to find out the relevant solutions. Thus one can very well understand the importance of their websites being mobile optimized. 

Mobiles have overruled the era of laptops and desktops and have taken a mainframe over the years. Therefore, you mustn't overlook the mobile optimization constraint at any cost, or you may end up affecting your website ranking adversely.

6.  Fixing Broken Links

Broken links are just like a hazard and need to be set upright. Broken links may occur due to deleting or moving a page with backlinks or any error that might creep up while the link is added. Broken links are not ideal for your website and should be removed as soon as you happen to find out. Try this free broken link checker tool to fix broken and dead links.

7.  Creation of the Point URLs

Your titles and descriptions can be filled with emotions, but it does not necessarily apply to the URL of your page. The URL of the page should be such that it precisely gives the visitors an idea about what your page is all about and what they are about to bump into. URL helps the users differentiate between different categories and also teaches a way to access the various pages of the website.

8.  Take Social Media to be your Ladder to Success

Taking your website on social media is imperative. Fledging your site with quality content inevitably gets you to the top, but sharing it on social media can help you gain better rankings and publicity. The more you share your links, the more you will be visible in front of your target audience. Social sharing campaigns can help in improved SEO ranking, thus keep sharing and get it clicked to come to the forefront.

Bottom Line

We understand that all SEO practices cannot be incorporated into your website, but one should try to put in the maximum possible strategies to enhance your visitors. SEO services are continuously changing over the years and are emerging with new ideas and algorithms. Thus, all business owners need to adapt to it as soon as possible so that they gain an edge for their websites to stay in the competition.

Ravi Sharma, the founder of Webomaze, is a dedicated entrepreneur who has built his digital marketing company in Chandigarh with great dedication and enthusiasm. He holds great knowledge of inbound and outbound marketing tactics including sales platforms that can help in promoting the growth of any business.