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How will Mobile-first Indexing Impact Your Website’s Rank on SERP?

Mobile First Indexing

The main goal of search engine optimization is to help web users find the right thing all the time. Though it is technical and takes a lot of effort and time to master, its knowledge can really boost the organic presence and traffic of a site. In the past, Google was focused on the Internet, and then the mobile boom arrived. Everyone was on their smartphones, and Google decided to make a significant change to keep pace with the mobile revolution- the announcement of its first Mobile-first Index in 2016!

The Advent of the Mobile-first Index

Google introduced the mobile-first index primarily because it wanted to solve an issue. People are now using their mobile devices all the time to check Google; however, in the past, all its ranking systems were centered on desktop usage. This major change introduced by Google changed the way people searched for information. There was no chance for them now to go back into the past and use their desktops for information. They now have better devices- tablets and smartphones!

Mobile-first Index and Its Impact on Your Website

With the arrival of the mobile-first index, it is time for you to wake up and make some serious changes to your website if you want it to stay on the top of Google SERP. Most people now use their mobiles to search for information both at home and at work. In fact, mobile searches have outnumbered desktop searches on Google. Mobile searches have resulted in better conversions. There has been research conducted by experts on mobile searches, and it has been found that most users generally shop after they do searches on their mobile. The conversion rates for businesses that have a mobile-compatible site have increased drastically. 

In short, if you are a business owner and you do not have a mobile-compatible site, you will see a fall in search ranks. Google now will consider whether your site is mobile compatible or not for determining its search engine ranks. This might be a very bold step that Google has undertaken; however, it is a necessary step to cater to the needs of the present smartphone-savvy generation who wants goods and services at their fingertips!

Understanding the Importance of Being Mobile-friendly for Improved Search Engine Ranks

Google now cares about its users, and so when it comes to your site, it will first check whether it is mobile-friendly or not. People should easily load your website on their screens and read the contents comfortably. They are looking for ease of navigation where they do not have to use any additional keys to scroll or zoom. 

In short, Google will check sites that give their users a user-friendly mobile experience with success. So, if you wish to stay in the top ranks of Google, you should test your site and make it mobile-compatible right away. In case you are confused about what to do, hire a good SEO Company to carry out the evaluation for you. They will check your site and give you suggestions on how to make it mobile-friendly. Now, the question that arises in your mind is, what the traits of a mobile responsive site are?

Traits of a Mobile-friendly Site

The following are the key traits of a mobile-friendly site: -

1.   The design is responsive in nature- This means the design of the website adjusts itself to the size of the mobile screen through which it is being viewed on

2.   Easy to navigate and use on a mobile phone

3.   The site is fast to load on the mobile screen

4.   The interstitials are good

If you wish to be in the top ranks of Google and do not have a mobile-compatible site, it is high time for you to hire a good website developer and start the change. It is crucial to have a mobile responsive design as mobile-friendly sites will do really well in Google's mobile-first index. You can ask an expert in web design and SEO to jointly evaluate your site and make recommendations. You can either create a new mobile website from scratch, or you can make changes to the present one that you already have.

It’s Time to Call in Experts for a Change

Experts in the field of mobile-friendly sites say that the site should have buttons that are simple to click on the screen. In short, you will never miss them when you click on them. The same holds true for links. The speed of the site plays a vital role in performance, so make sure that your mobile-friendly site loads really fast. Google, lately, has been stern on sites that have mobile pop-ups that are called interstitials. Google wants good ones so if you really want your site to rank well do away with the bad ones. 

Experts in the field of mobile websites will guide you, and they should always be hired by a company that has both search engine optimization experts and experienced website designers. Both teams will be aware of Google's mobile-first index and will do the needful so that your site reaps the maximum benefits out of it.

Note that the goal of getting more traffic for your business website does not mean building links for your site or adding more relevant or informative content; it is all about understanding Google's preferences. You not only have to be aware of the changes, but you should know how the algorithms of Google work. You need to take time and effort to understand the mission of Google- to offer its users the best quality!


Last but not least, keeping the above preferences and mission of Google in mind, you should do what is best for your website. Keeping pace with the evolving times not only helps you in the short run, but you will go the extra mile and gain a competitive edge in the long run as well!

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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