The main goal of search engine optimization is to help web users find the right
thing all the time. Though it is technical and takes a lot of effort and time
to master, its knowledge can really boost the organic presence and traffic of a
site. In the past, Google was focused on the Internet, and then the mobile boom
arrived. Everyone was on their smartphones, and Google decided to make a
significant change to keep pace with the mobile revolution- the announcement of
its first Mobile-first Index in 2016!
The Advent of the Mobile-first Index
Google
introduced the mobile-first index primarily because it wanted to solve an
issue. People are now using their mobile devices all the time to check Google;
however, in the past, all its ranking systems were centered on desktop usage.
This major change introduced by Google changed the way people searched for
information. There was no chance for them now to go back into the past and use
their desktops for information. They now have better devices- tablets and
smartphones!
Mobile-first Index and Its Impact on Your Website
With
the arrival of the mobile-first index, it is time for you to wake up and make
some serious changes to your website if you want it to stay on the top of
Google SERP. Most people now use their mobiles to search for information both
at home and at work. In fact, mobile searches have outnumbered desktop searches
on Google. Mobile searches have resulted in better conversions. There has been research conducted by experts on mobile searches, and it has been found that
most users generally shop after they do searches on their mobile. The
conversion rates for businesses that have a mobile-compatible site have
increased drastically.
In short, if you are a business owner and you do not
have a mobile-compatible site, you will see a fall in search ranks. Google now
will consider whether your site is mobile compatible or not for determining its
search engine ranks. This might be a very bold step that Google has undertaken;
however, it is a necessary step to cater to the needs of the present smartphone-savvy generation who wants goods and services at their fingertips!
Understanding the Importance of Being Mobile-friendly for Improved Search Engine Ranks
Google
now cares about its users, and so when it comes to your site, it will first
check whether it is mobile-friendly or not. People should easily load your
website on their screens and read the contents comfortably. They are looking for
ease of navigation where they do not have to use any additional keys to scroll
or zoom.
In short, Google will check sites that give their users a user-friendly mobile experience with success. So, if you wish to stay in the top
ranks of Google, you should test your site and make it mobile-compatible right
away. In case you are confused about what to do, hire a good SEO Company
to carry out the evaluation for you. They will check your site and give you
suggestions on how to make it mobile-friendly. Now, the question that arises in
your mind is, what the traits of a mobile responsive site are?
Traits of a Mobile-friendly Site
The
following are the key traits of a mobile-friendly site: -
1.
The design is responsive in
nature- This means the design of the website adjusts itself to the size of the
mobile screen through which it is being viewed on
2.
Easy to navigate and use on a
mobile phone
3.
The site is fast to load on the
mobile screen
4.
The interstitials are good
If
you wish to be in the top ranks of Google and do not have a mobile-compatible site, it is high time for you to hire a good website developer and start the
change. It is crucial to have a mobile responsive design as mobile-friendly
sites will do really well in Google's mobile-first index. You can ask an expert
in web design and SEO to jointly evaluate your site and make recommendations.
You can either create a new mobile website from scratch, or you can make
changes to the present one that you already have.
It’s Time to Call in Experts for a Change
Experts
in the field of mobile-friendly sites say that the site should have buttons
that are simple to click on the screen. In short, you will never miss them when
you click on them. The same holds true for links. The speed of the site plays a
vital role in performance, so make sure that your mobile-friendly site loads
really fast. Google, lately, has been stern on sites that have mobile pop-ups
that are called interstitials. Google wants good ones so if you really want
your site to rank well do away with the bad ones.
Experts in the field of
mobile websites will guide you, and they should always be hired by a company
that has both search engine optimization experts and experienced website
designers. Both teams will be aware of Google's mobile-first index and will do
the needful so that your site reaps the maximum benefits out of it.
Note
that the goal of getting more traffic for your business website does not mean
building links for your site or adding more relevant or informative content; it
is all about understanding Google's preferences. You not only have to be aware
of the changes, but you should know how the algorithms of Google work. You need
to take time and effort to understand the mission of Google- to offer its users
the best quality!
Conclusion
Last
but not least, keeping the above preferences and mission of Google in mind, you
should do what is best for your website. Keeping pace with the evolving times
not only helps you in the short run, but you will go the extra mile and gain a
competitive edge in the long run as well!
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