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Spread Your Wings Online via Digital Marketing

Digital Marketing Tips

Brands influence digital channels to connect with their prospects and customers such as social media, search engines, emails, websites, etc. Digital Marketing is a Universe of all your Online Marketing Efforts. It is a wide term to cover your all online activities.

Marketing is all about connecting and informing your audience at the right place and at the right time. It moves around What Dr. Philip Kotler specified i.e., Needs, Wants, and Demand. It’s a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, and exchanging products and services of value with each other. Marketing trends have seemed a vast change in the last 20 years, it’s not at all the same as it used to be.

In today’s era, people spend most of their time online. Now that Brands are more trusting in online marketing., Shopping, Learning, Teaching, Entertainment Industry, and Meetings all moved on the internet., so it’s reasonable to connect with your audience to the place where they actually are and prefer to use – the Internet. In fact, digital marketing is now outspreading to some non-internet channels that provide digital media such as mobile SMS and MMS or on-hold ringtones.

Multiple TECHNIQUES or CHANNELS and ASSETS are used to facilitate Digital Marketing. As an advertiser one's core objective is to find a technique that results in maximum two-way communication, optimum utilization of resources, and a better overall ROI for the brand. A number of assets of Digital Marketing include:

Ø  Emails
Ø  Websites, Blog Posts, and Portal Sites.
Ø  Landing Pages
Ø  Social Media (Facebook, Linked In, Twitter, Instagram, etc)
Ø  Mobile Marketing
Ø  Infographics
Ø  Email Templates
Ø  Branding (Banners, Logo, Posters, Flyers, Brochures, Business Cards, Stationary and much more)

Online Marketing Efforts

There are multiple Digital Marketing techniques available, Namely:

Search Engine Optimization

SEO stands for “Search Engine Optimization.” It is the process of affecting the visibility of a website in search engine results – unpaid results., by incorporating search engine supportive and friendly elements into the website. SEO technique helps brands to rank their site higher than the millions of other competitors in response to a search engine’s search query.

How Search Engine works?

Search Engines

Search Engines can’t see things as humans see, they are text-driven. The search engine can’t feel the beauty of cool design, amazing sound, feel the music on the site, or enjoy movies.  Instead, they perform several activities to get an idea of what a site is all about and to deliver the best result for a search query starting from Crawling, Indexing, Processing, Calculating Relevancy, and Retrieving. 

Search Engine Working

Social Media Marketing

Refers to the use of social media platforms and websites to promote your product or services. The purpose of SMM is to produce content that will reach the target audience, the user will share in their network, and help companies in brand exposure.  Most social media platform has built-in data analytics tools which enable brands to track the success of advertisement campaigns to analyze their performance.

Affiliate Marketing

It’s a kind of performance-based marketing in which a business recompenses affiliates for each visitor brought by the affiliate's own marketing efforts. You Promote other people’s products, through an affiliate or network and earn a commission when people ended up buying it. Affiliate marketing is based on revenue sharing. The four core players of Affiliate marketing are Merchant (Brand), Network, Publisher(affiliate) & the customer.

Display Advertising/Video Advertising

It’s a type of Marketing where brands communicate directly to the consumers using different media advertisements or online advertisements which includes., websites, Online adverts, Pop- up ads, Interstitial ad, Rewards program, flyers, posters, banners, promotional video ads, etc. Video Advertising incorporates online ads that have video within them. Unlike content-based ads, display, and video advertising depend on elements such as images, GIFs, Designs, audio, and video to deliver an advertising message.

Content Marketing

Instead of pitching your product or services directly to your customers, you are providing trustworthy, relevant, and valuable content to your audience. It helps Brands in creating sustainable brand loyalty, providing valuable information to the customers and at the same time constructing a willingness to purchase their products and services in the future. 

Benefits of Content Marketing

Content Marketing

Email Marketing

The act of sending a commercial email to a prospect or customer is considered email marketing. It typically involves using email to send advertisements, promotions, offers, create awareness or generate sales and is intended to build trust, loyalty, brand exposure, or brand awareness. It involves Email templates or newsletters, promotional messages, or direct mail.

Pay per Click

Internet Advertising. It is used to direct traffic to websites. This advertiser pays the publisher when their ads are clicked. PPC is commonly connected with first-tier search engines. With search engines, advertisers bid for keyword phrases relevant to their target market. They are links that you pay to get ranked above or alongside the organic listing in search results.

Online Public Relation

When people think about traditional PR, they moreover refer to newspapers, magazines, TV, and radio. Online PR is somewhat similar to traditional PR but it targets online properties. It is linked to how you can help your new customers learn about your business and existing customers about your new products or services or offers. It is all about the exposure that may get with news articles, Videos, or blog contributions, its main aim is to get noticed and make your business well known at the right place.

Influencer Marketing

It is quite new but equally effective than other digital marketing techniques. Influencer marketing is where you drive sales by targeting a deal with influencers who already have a follower or dominate your target market. It’s an amazing way to perform on social media.

As an example, an influencer could be an Instagrammer who have a number of follower from your target market. You can get a deal with him/her to wear your brand or designer clothes in a couple of photos to crack the market on Insta.

Final Words

You need to choose the right technique that’s best suited for your business and target market and keep in mind that all are in the sink and should interact with each other. When used correctly Brands can extract many unique leads through Digital Marketing. It gives Businesses of any size access to the mass market at a reasonable price.

Ronak Patel
Ronak Patel is a Managing Director of Dhrup IT Solutions. He loves to write on various Marketing blogs. Apart from running a Full-Service Digital Marketing Agency, he is passionate about studying various User Analytics to pull out the best user experience.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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