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5 Reasons Students should Learn Digital Marketing

Digital Marketing Education

We are living in the digital era where we are witnessing numerous changes. Every industry now seeks digital assistance to gain a competitive edge in the market and retain its market share. It has given rise to tremendous job opportunities for digital marketers. In the last decade, the center of gravity of the marketing world has moved online.  This is clear from the fact that the digital marketing industry has grown multiple folds in the last decade. The net worth of this industry is estimated to be around $68 billion.

Whereas the other industries are stuck with a growth rate of 5-10%, the digital marketing industry has shown a whopping rise of 40%. With this paradigm change and digital marketing emerging as a mainstream industry, there is a dire need for talented professionals in this field. A wide array of career opportunities is waiting for such professionals.

What are the Different Fields You Can Opt for in Digital Marketing?

Digital marketing is a broad term; it further entails various fields. You can choose from any of these and gain expertise. Some of the prominent of them include the following:
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Web Analytics
If you are still wondering why you should not miss a chance to become a digital marketing expert, then you must have a look at the following details. Here I have highlighted five reasons students should learn digital marketing. Let's get started-

1.   Future of the Marketing World

As I mentioned above, digital marketing is the next big thing, it has taken a big leap from being an accompaniment of marketing to becoming the mainstream marketing strategy for companies. Today, when the world has gone mobile and more, and more people are seeking digital assistance to make buying decisions, companies are now focussing on candidates who can help them gain digital advantage. 

Being a proficient digital marketer, you not only increase the probability of getting better job opportunities for yourself but also keep yourself ahead of others who are still working on a traditional method of marketing.

2.   Industry Demands Digital Marketing Skills

Did you know that the digital marketing profession was amongst the top 5 professions in 2014 and the demand for the same hasn’t settled till now. The industry demand for professional digital marketers is increasing paving the way for the students to make it their career choice. Even if you have cleared your graduation in marketing, you can anytime start learning digital marketing. There are various companies and certification courses that can be beneficial for you.

Name the industry, starting from real estate t travel to hospitality, to retail; there is no industry left untouched by the miraculous effect of digital marketing. These companies are actively looking for digital marketing experts.  If you wish to make a great start in the marketing world, make sure you have the digital marketing credentials added to your resume.

3.   A Wide Array of Job Opportunities

I have mentioned above that digital marketing is a broad field having various job prospects, you can gain expertise in Search engine optimization, email marketing, social media marketing, copywriting, online advertisement, inbound marketing, and many other options. 

The best part about digital marketing is that you can learn these skills at any time and get proficiency in any of these fields will fetch you a decent job in companies. Another important point to note here is that digital marketing is here to stay. This is the future, and if you have learned the skills, you have secured a job for yourself.

4.   You can become an Entrepreneur

Well, entrepreneurship is about taking the right risks, and if you have become a digital marketing expert, you not only open the gateway for various job opportunities but at the same time, you can also offer these services as a freelancer. You can even start your own digital marketing company providing various services. This makes you self-sustainable and also gives you a chance to become your boss.

5.   Studying Digital Marketing is Affordable

Well, this is one course that will not make you’re your pockets light but will increase the weightage of your resume. You can pick up the certification course, and it doesn’t cost too much.

Final Words

Did you know that there were around 1.5 lakh jobs in the year 2016 and this number is going to increase in the times to come. Having expertise in the digital marketing domain will not only open a plethora of job opportunities for the students but at the same time, it will make you ahead of time. Undoubtedly, digital marketing is here to stay for long and if you wish to reach the sky, it’s time that you should invest in learning and develop digital marketing skills.

Sohail Khan
Sohail is a content marketer and currently, he is associated with a Singapore tuition agency. His hobbies include writing, reading books, traveling, and gardening.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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