Easy Ways To Hog Digital Attention With Social Media

Social Media Platforms

It is said that at the heart of successful promotion and advertising campaigns, irrespective of mediums, is attention. It is for the attention of the consumer that brands try edgy communication, have weird contests, ambiguous headlines, and provocative TV commercials. If consumers notice a brand, they say, eventually, they won’t mind giving it a try. This means attention is of vital importance and if possible, we must definitely have more of it as compared to our contenders, isn’t it?

Every e-commerce owner is aware of the cut-throat competition in the digital space. It is getting crowded as you read this and therefore, fighting for attention is getting tougher too. What can you try to make sure that you get all the attention that you need, in order to become popular? Well, there is, indeed, a lot for you to consider. Here you go!

Social Media Should See You Enough and More

There is no other way of saying this. If you have learned how to use social media to your advantage, the battle is half won. Agreed that your contenders are there too and making conversations as well. However, what we are alluding to is the way you can stand out. If you are a home d├ęcor selling the business then you can always move a little away from hard selling and indulge in, maybe, a cultural conversation. Imparting some historical background to bamboo handicrafts, for instance, can interest people. You can do a series of interesting informational posts. Feel free to add videos there.

Make sure there is some viral element in the content you are sharing. Most importantly, don’t be scared to try something path-breaking. It is a digital world. If you think something new is not working, you can change it in a jiffy. That way you will know that there is a certain kind of communication that doesn’t work and hence, won’t repeat in the future.

Talking specifically about Facebook, it is one of the most popular social media platforms. Most people in your circle are sure to be on Facebook and have a profile that they regularly manage. It is definitely advisable to get all the attention you want, right here! Have an interesting profile, for starters! Make sure that there is one post up, every day. Also, instead of monologues, make sure that you start a conversation. Pick a topical issue and you can sign off with – What do you think? Isn’t that right? This is sure to get you a lot of comments.

Some formats you can try on Facebook:

- Did You Know Posts
- Quiz around your brand/service/product
- Humorous approach
- Share a list (relevant to your brand)

Also, never ever forget to give hashtags a miss! They are a must, whether you are sharing a picture, a post, or just what’s on your mind.

Don’t You Ever Stop Tweeting!

If you are on Twitter then might as well tweet as often as possible, and more often than needed. Yes, this is absolutely right. Wondering what to tweet about? Well, you don’t have to think so much. Not every tweet has to weigh in gold. In fact, if you are really low on time then you can just tweet emoticons or repeat a famous person’s words. The idea is not to move the earth every time we tweet. The idea is to be consistent so that more and more people reach you through hashtags that you have used. Be careful with hashtags and your words, if not really profound!

Never Give Instagram a Break

Instagram is a versatile platform. On one hand, it lets you share your clicks with everyone on your list, and on the other hand, it has also emerged as a digital space that lets people share the story and even create their photography portfolios for others to see. It doesn’t matter why you want to use Instagram as long as you are using it right. Make sure that you are reasonably active here! Be creative, be different, and make sure that you don’t give hashtags a miss! If you are smart enough to post photos that you think will become popular very easily then chances are the number of followers will increase and you can, one day, look back and feel sorry for your contenders!

And why just stick with pictures! You do know that Instagram lets you post pictures as well as videos, right? Make full use of this feature and choose funny, vial-able videos to be showcased on Instagram.

Needless to say, if you have anything to do with photography then you will also be able to showcase some of your best work and even get clients! All-in-all, make optimum use of social media to hog digital attention and reach out to the maximum audience.

Vishal Khandelwal
Vishal Khandelwal is the founder of WebyGeeks, a digital marketing and premier search engine company. He has wide knowledge and 7 years of experience in the field of SEO, PPC campaigns, internet marketing, conversion optimization, and web development.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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