OptinMonster: A Powerful Lead Generation Software that Grows Your Sales

Lead Generation Software

Do you want to grow your email list, increase Email subscribers and also want to improve your website conversions? If yes, then here is one of the best dynamic marketing tools with proven results. OptinMonster is the perfect Lead Generation Software that will convert and monetize your website traffic by growing your subscribers and overall sales.  

OptinMonster helps businesses raise their customer base and revenue with their powerful enterprise-level technology. It was launched in 2013 and since then more than a billion people are using it successfully. This conversion optimization software has myriads of features that are useful not only for small businesses but also for Fortune 500 companies.

What are the Features of OptinMonster? 

1.  MonsterLinks 2-Step Options 

After clicking, MonsterLinks turn any image or link into a 2 step optin campaign where pop-up to subscribe or to buy comes up. Content publishers can use this method to grow the email list by offering content upgrades while small businesses can improve lead quality to get more sales.

2.  Geo-Location Targeting 

When relevant campaigns are shown to users based on their location, there are great chances of user engagement, more customers and hence more sales. eCommerce retailers and content publishers are highly benefited with this OptinMonster’s feature of Geo-location targeting.

3.  Exit-intent Technology 

OptinMonster uses smart behavioral technology to prompt the user with the targeted campaign at a particular moment by knowing his behavior. This Exit-intent technology switches abandoning website visitors into buying customers which thereby increases revenue. Moreover, this dynamic marketing tool has specific options for content marketing and ecommerce which ultimately enhances your conversions.

4.  Drag n Drop Builder 

This helps you build attractive campaigns for marketing that don’t even require coding and designing skills. The most important thing about this drag and drop campaign builder is that it effectively delivers high conversion rates and generate leads from your website. It not only allows you to customize the fonts, colors, images, message but you can also add elements such as buttons, images, dividers, videos, and countdown timers, etc. to any campaign.

5.  Campaign Types 

For the highest visitor engagement, it is very vital to choose an excellent campaign type that will display most-attention grabbing offers. OptinMonster consists of several campaign types that have specific functionality. These include Lightbox Popup, Fullscreen Welcome Mat, Slide-in Scroll Box, Floating Bar, Countdown Timer, Sidebar Forms, Inline Forms, and Content Locker. For example- with the content lock feature, you can block or hide part of your content and make it accessible only to subscribers which promotes more email signups and result in high-quality leads.

6.  Campaign Triggers 

Put on view the right campaign, at the right time to the right person with the help of campaign triggers. These smart triggers work best after identifying the behavior of the visitor to the website. This feature includes Exit-intent technology, scroll trigger, MonsterLinks 2-step optins, inactivity sensor, timed display control, and campaign schedule.  

7.  Targeted Campaigns 

Conversion Optimization Software

Targeted campaigns are created precisely which helps create leads, get more subscribers, and more sales. It has several types such as Referrer Detection, Page-Level Targeting, OnSite Follow Up Campaigns, OnSite Retargeting, Geo-Location Targeting, Cookie Retargeting, Device-Based Targeting, and AdBlock Detection.

8.  Seamless Integrations 

It is very easy to create campaigns that react and get used to in a real-time where you can personalize, segment, and target for plenty of conversions. Here you can get list segmentation, lead sharing, dynamic text replacement, and success tracking scripts.

9.  Actionable Insights 

It gives you stats and tools that are very important to take action to advance lead-generation strategy. You can achieve this with the help of real-time behavior automation, A/B testing, smart success, and conversion analytics.

So, this is about the features of OptinMonster tool which is a great lead generation solution. It has promising and proven functionality that will surely help grow your sales.

Pricing of OptinMonster 

They have 4 different plans with different features and the typical monthly payment structure. The Basic plan costs $9 per month, Plus plan costs $19 per month, Pro plan costs $29 per month and Growth plan costs $49 per month. You may get a 10% discount directly on the website which is offered only occasionally.

The OptinMonster review won’t be complete without the mention of Pros and Cons of the same.

Pros of OptinMonster 

·         It has a user-friendly and streamlined interface
·         Consists of lots of different opt-in form types and pre-made templates
·         Easy integrations for major email marketing services
·         They offer few CTA options
·         Detailed campaign triggering options such as exit-intent technology
·         Easy A/B testing
·         Detailed in-dashboard analytics to see how the forms are performing
·         Easy to manage opt-ins for multiple websites
·         Excellent customer service

Cons of OptinMonster 

·         It is comparatively more expensive than many WordPress lead building plugins
·         Though you can interact with form editor, it is not drag and drop
·         It’s necessary to connect to Google Analytics to make out your stats
·         The absence of automatic winner feature on A/B testing
·         The program can generate more than one API code which makes it sometimes  confusing

OptinMonster is surely a promising dynamic marketing tool that will help content marketers and ecommerce professionals to achieve maximum sales. I hope this OptinMonster review is useful for you to take a decision on buying it. When are you giving it a try? 

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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