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Incredible Tips for Starting Your SEO Copywriting Career

SEO Copywriting Career

SEO copywriting is a profession that is appealing to a lot of people. Some of them use it as an additional source of income while others are prepared to invest themselves 100%. No matter how you look at it, good copywriting skills are crucial for any business as they help you promote products and services.

Even though everything looks awesome at first glance, there are numerous things you have to consider when it comes to SEO copywriting.

First of all, it is a really demanding job. It might look simple enough but your writing style is the thing that sells products and creates a bond between the website and consumers. 
Having a bad copywriter can be disastrous for your blog and can have a negative impact on your conversion rates.

This is why it’s necessary to know the difference between SEO copywriting and ordinary writing. This list of tips can help you with that.

1. SEO Copywriting is not Academic Writing or Creative Writing

When it comes to different forms of writing you have to understand that SEO copywriting is completely different from anything else. Even if you have extensive experience writing for marketing purposes, there will still be some things you will have to learn.

I know a lot of people who have academic writing or creative writing experience who tried to transition to SEO copywriting. Some of them succeeded, and some of them failed.

The first thing that needs to be mentioned is that SEO copywriting can be really creative but it can never compare to writing a literary piece. In fact, being too creative and too loose with your phrasing can even harm you. When creating an optimized copy, not only are you producing content for Google but you are also creating a piece that can be read by the majority of people. This means that you cannot be stylish or use complex phrasing as there will always be internet users who cannot understand something as advanced.

Similar goes with people who had experience with academic writing. Unlike essay papers, custom writing, and other scientific work, SEO copies are not made to impress a small number of people but instead a wider auditorium. At the same time, all these fancy, industry-specific phrases should be simplified so that everyone can understand what you’re trying to say.

2. SEO Copywriting is Focused on Keywords

Even with all this being said, if there was one thing that is specific for SEO copies then that is keyword usage.

Regardless of the technical aspects of the copy and phrasing, your main goal is to be found by Google. The best way to accomplish this? By having flawless on-page optimization.

So how does an SEO copywriter handle this?

The entire process starts with keyword research.

First, you have to find keywords that your copy has a chance to rank among the top 10 Google results. This can be a tough one for a beginner but you can still do it. Just focus on medium and long-tail keywords and try avoiding keywords that everyone else within your industry is using.

After finding a lucrative phase that will become the center point of your article, it is necessary to find all related keywords that go with it. You see, Google uses complex algorithms that analyze phrasing within an article. Having a certain set of phrases can tell Google that your article revolves around a particular topic. Proper usage of keywords will give you a boost for certain phrases.

By tweaking this set of keywords and adding some other phrases, focus changes and Google will start ranking you for a different set of keywords. This is why you have to be really careful when creating a copy.

3. SEO Copywriting is Your Business Card

Most blogs have educational or training content. Whether we are talking about pool cleaning or creating a decoration for the bathroom, these articles are supposed to teach readers something.

Although a lot of websites have carefree educational articles such as DIY article types, there are certain niches where your content is under a lot of scrutiny. The SEO niche is a good example.

These industries are highly technical and by creating nonsensical posts, you might catch negative attention from the niche’s biggest names.

Your articles are not only something that should be read by users or bring you additional traffic. Your articles are your business card. Unprofessional articles that are lacking quality information will do you no favor and the website will be quickly exposed.

This is why SEO copywriting is crucial for success as it gives legitimacy to the business.


There are a lot of hurdles that you need to jump in order to become a proficient SEO copywriter. Writing experience will definitely help but have in mind that this is something completely different and that you will have to tweak your style.

Nikolay Stoyanov
Nikolay Stoyanov is the CEO of NikSto – an SEO company that offers SEO outsourcing, consulting, and white hat link-building services to clients all over the world. He’s a contributor to many of the most reputable websites about SEO.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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