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5 Amazing Facts About Digital Marketing

Digital Marketing Consultant

The world of digital marketing is changing at a good pace, as a result of which new trends are forming every day. Digital marketers are required to gain knowledge about changing strategies effectively. The year 2017 is going to be a smarter year with more and more digital marketers trying their luck like me!

From search engine marketing to social media advertising, everything has become digital. If you are engaged in any marketing roles, you should know some important facts about digital marketing that help you generate effective digital marketing strategies.

1.  Online Marketing is Skyrocketing

Online marketing in video format is getting more clicks than other digital formats compared to other formats, including rich media ads, mobile ads, etc. This kind of performance is attracting advertisers and this is the reason why it is skyrocketing.

However, with their increasing demand, they are becoming more expensive. The overall demand for online advertising is too high and it is estimated that the cost of online advertising will also grow high by next year. No doubt, the growth of digital advertising has been paralleled by basic changes in the digital marketing industry and has reshaped the entire digital market.

With this increasing demand, I can visualize the future, where digital marketing consultation will take place around the world and is not going to be stagnant in the next 10 years (at least).

2.  Brands without Cross-Device Digital Marketing Lagged Behind

Customers of today’s generation are engaging with brands in a number of ways. The increasing use of smart gadgets provided digital marketers with both challenges and opportunities. In a survey, it was found that 31% of customers who are using digital channels used multiple devices.

Cross-device targeting is going to be the topmost priority for digital marketing in 2017. If an organization lacks a cross-device digital marketing strategy, it will have a negative impact on the e-commerce future. In short, cross-device digital marketing allows companies to extend the reach of their campaigns like never before.  

3.  Increased Interest in Wearable Technology

There is a great increase in interest in wearable technology, and it is estimated that the demand for wearable gadgets will grow by 60% by the end of 2017. Wearable technology is impacting the future of Internet marketing.  People using these gadgets are engaged every minute, and this gives marketers a huge time frame to tap into and engage with them. 

Wearable gadgets are going to provide marketers with new information in real time. Not only this, but these gadgets will also help digital marketers connect in a better way with consumers. With this insight, they get a better understanding of how and when to engage with consumers, rather than placing unwanted ads. 

The fact is, wearable technology has become a new digital marketing trend, and if it continues the same way, it will become a top priority for digital marketing consultants in the coming years.

4.  Personalization is more Important

Personalization has become very important in the digital marketing world, especially in recent years.  It is the practice of providing a well-aligned customer experience. More and more digital marketing consultation service providers are planning to invest in personalization by adopting trigger-based messaging that brings great user engagement.

Driving conversions can be a daunting task, and this is where personalization comes to your rescue. Digital marketers are taking a step forward to know their customers in a better way by measuring how the target audience is behaving online.  If the customer is able to find information on your website easily, then we can say that there is a higher level of conversion.

5.  Location-based Advertising is the New Trend

According to a recent study, location-based advertising is the most exciting marketing opportunity in 2016. Basically, it hinges on the fact that people carry mobile devices wherever they go and share their location data using different apps.

This gives digital marketers an opportunity to personalize their message to people depending on the location they are in. This way, there are plenty of opportunities for companies to get much more creative in terms of promoting their products and services.

Digital marketing consultants are playing a very important role in helping companies overcome the above challenges.  Take the help of a digital marketing expert to develop a perfect strategy and train your marketing team.

Akash Shrivastava
Akash Srivastava is a Digital Marketing Consultant & Blogger. He regularly writes about digital marketing news, tips, quotes, and in-depth articles. He has been in this since 2011. He reads books, listens to songs, and watches movies in his spare time.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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