Over 34% of the web users
across the world use emails either for personal use or business purposes. The
constant increase in the email users has given email marketing a great push and
encourage webmasters to use it to its full extent.
Email marketing is as old as
the concept of the email itself, which is growing at a rapid speed. In fact, it
has been proven that email marketing drives over 24% of the site's traffic.
This powerful and vibrant way to reach out to your target audience enables you
to improve your marketing efforts and reduce the bounce rate on your site.
Today, almost every webmaster
is making use of email marketing to enhance its remarketing efforts and drive a
constant number of visitor to its website. Unlike other digital marketing
strategies, email marketing manages to attract long-term and profitable users
for the brand or business.
However, there are only 20% of
the websites that are making the most of the email marketing. Though there are
various factors contributing to the failure of email marketing efforts,
unavailability of a useful tool is one of the most popular factors.
Thus, we have compiled a list
of the best email marketing software and tools to help you gain new
subscribers.
You May Also Like: How to Create and Manage an Effective Newsletter?
1. MailChimp Email Marketing
MailChimp is one of the most
popular email marketing software that has managed to attain a top position. It
is extremely convenient to use and configure. MailChimp is a premium marketing
tool whose subscription plans start as low as $10 per month. It is a great tool
that helps you send emails, manage subscribers, and monitor results. Moreover,
after connecting your website with MailChimp, you can send back-in-stock
messaging, build targeted campaigns and automated helpful product follow-ups.
Impressive Features of MailChimp
· Offers
a drag and drop designer to help you create campaigns that reflect your
business or brand
· Comes
with collaboration options such as comments and multi-user accounts that speed
up the design process
· Equipped
with robust marketing automation to ensure that your emails reach the right
user at the right time
· Has
advanced reporting feature to help you track website activity and sales.
· Comes
integrated with hundreds of popular apps and services such as SurveyMonkey,
Shopify, Facebook, Twitter, Google, Eventbrite and so much more.
To
access all features of MailChimp click here
2. ActiveCampaign Email Marketing
ActiveCampaign Email Marketing
is a well-crafted email marketing software that has a long list of features to
boost your email marketing efforts. Though ActiveCampaign has a cluttered user
interface, it is well balanced by its best-in-class and superior quality online
support.
Impressive Features of ActiveCampaign
· Allows
you to design aesthetically appealing email campaigns, connect with your
subscribers and send newsletters
· Offers
behavioral and personal data about your subscribers to automate your marketing
channels
· Offers
high-quality CRM and Sales services to assist you in closing deals faster and
driving more leads.
· Also
offers flexible and dynamic segmentation
· Equipped
with high-converting forms that allow you to create forms that do more than
capturing the attention of your audience
To
access all features of ActiveCampaign click here
3. GetResponse Email Marketing Service
GetResponse Email Marketing is
yet another popular and useful email marketing service that makes digital
marketing through emails as easy as 1,2,3. It is an extremely easy to use email
marketing services that take seconds to import your email lists.
Impressive Features of GetResponse
· Comes
with more than 500 beautifully designed email templates to make it convenient
for beginners to build aesthetically appealing email campaigns
· Comes
integrated with many different services including Shopify, Zendesk, PayPal,
Salesforce, and Wordpress.
· Offers
a responsive email design that works on every screen size and design
· Allows
you to build landing pages within minutes with more than 100 mobile-friendly
templates.
· Comes
integrated with optimization tools, inbuilt web forms, and powerful drag and
drop editor.
To
access all features of GetResponse click here
4. Aweber Email Marketing
Aweber offers the utmost
flexibility and versatility to create and manage email campaigns and
subscribers' list. Unlike other email marketing tools, Aweber does not come
with many third-party integrations but offers every major feature that you may
require for your email marketing.
Impressive Features of Aweber
·
Extremely
easy to use and configure along with cost-effective subscription plans
·
Offers
a drag and drop editor to allow you to create automated email campaigns
·
Has
a autoresponder that sends a series of automatically delivered emails
·
Provides
a wide range of sign-up forms to choose from to create email list rapidly.
· Equipped
with RSS to Email feature that automatically build emails from your latest
posts
·
Offers
more than 700 mobile-friendly templates to choose from
·
Segments
target audience on the basis of their actions with one click
To
access all features of Aweber click here
5. Infusionsoft
Infusionsoft is an interesting
digital marketing tool that offers a wide range of sales and marketing
services. Email marketing is one of the many services offered by Infusionsoft.
In comparison to other email marketing tools, Infusionsoft is pretty expensive
and has its subscription plans start at $199 per month.
Impressive Features of Infusionsoft
· Allows
you to send reminder emails to customers who have added products to their
shopping cart but didn't checkout.
·
Allows
you to create funnels to convert your subscribers into customers
· Comes
with unlimited templates to create email campaigns to automatically send
voucher coupons to your customers on their birthdays.
·
Easy
to understand, set up and use
To
access all features of Infusionsoft click here
6. Autopilot Email Marketing
Autopilot is a highly flexible
and scalable email marketing service that offers a wide range of features to
help you create impressive and remarkable email campaigns. This email marketing
service allows you to automate users journeys as convenient as counting
numbers.
Impressive Features of Autopilot
·
Offers
multi-channel including direct mail, in-app messaging, SMS, and emails
·
Comes
with action-based trigger automation to send automatic emails
·
Integrated
with world class breed technologies
·
Allows
you to send unlimited emails
·
Offers
dynamic and static smart list segmentation
·
Comes
with HTML email editor
· Offers
advanced email analytic tool to help you keep track of your emails and their
results
To
access all features of Autopilot click here
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Author Bio
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Author Bio
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Marie Thomas is a WordPress Developer
by profession and writer by hobby. She works for Wordsuccor Ltd., WordPress Application Development company
offering wordpress conversion services to global clients. She has a number of
web related articles under her name.
