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Surefire Tips to Boost Your Website SEO Rankings in SERP

Website SEO Rankings

Tricks, tricks, and more hidden tricks you could see being performed by SEO gurus. Conventionally it was damn easier as you just need to get some keywords to build links on it and you achieve what you want, but now it has become not only difficult but more and more complex. So the major plans we would be looking into are:

1.  Keywords

Keywords could be just a word or a phrase that the people would be using to search the website of yours or your competitors, so you just have to research and decide the one to get targeted.

·        High Followers with Low Competitors

The keywords have to be one that has large followers but with low competition. Unfortunately, the same keyword that our competitors would also be searching hence such words would be rare and limited. So take the time to have a list of it.

·        Large Keywords

Go for keywords that are two or three words long like "Best SEM & SEO Tool" or "Best Social Media Sharing Tool". Here as the competition is lower, hence it would give you a better search volume. These keywords are also known as long-tail keywords because it is not necessary that people would be searching for something with just a single word they could even use long sentences.

·        Competitive Analysis

Analysis of your competitor's website would also be helpful to you to get some keywords. As the competitors who would have already set their business would have done some research on it, here you just have to pick from where they had stopped.

2.  Technical Optimality

Crawlers are the software that reads the website’s text and code. And if the crawlers are unable to read it then it could make your website rank lower or the result could be much worse.


Keep the length of the URL under 100 characters and don’t use underscores or special characters instead use dashes.


Phrases like "SEO Tips" or "Blogging Tips" are your keywords they should be there at the beginning of the title in between the tag as mentioned above. Moreover, the title should be unique and should be long, i.e. 65-70 characters.


It should contain a description of 1 to 2 sentences of the page up to 160 characters long and should be written in between the tag mentioned above.

-Redundant Content on Your Website:

Avoid redundancy regarding the content of your website as the crawler would be unaware of its index. So the same stuff in multiple URLs would result in a negative effect on your website. Suppose the content on your home page is similar to the product page then it is possible that crawler could throw any of your pages out.


A short description of your website makes it more prominent in search engines.


XML has its sitemap protocol that has to be submitted every time the new content gets added so that it could get crawled.

-Rich Media:

A related tag would help the crawler to crawl your website with ease. The media could be either audio or video.

3.  Usability

Engagement metrics let you know the satisfaction level and how helpful your site was there to your users. So to have such a high-quality website jot down the following tips:


Labeling makes the important content an easy spot thus it becomes much easy for visitors to find the information. As people don’t like to read the whole page just to get the stuff that they were looking for hence it is better to label each point.


If the search engine would be ranking multiple pages then it is possible that the visitor could get stuck on a single page and won’t be able to know the whole website.


Except for blog posts, no page should have more than 800 words in it. Try to have relevant keywords with unique content.

You May Also Like: Top SEO Mistakes to Avoid

4.  Building the Strategy Using Social Media

Social media has become a strong source for generating a ranking for the website. So in order to build the strategy look at the below-mentioned points:

-Gain exposure by creating or by being a part of a large community.

-Understanding the market before doesn’t just directly stepping into it so research on users' demand is quite essential.

-Don’t just target all the channels at once, go step by step by targeting three or four at once.

-Every channel has its trend, so post as per the trend by creating a plan for it.

Nilesh Patel
I am Nil, a dedicated blogger, and reader. Nowadays working as an SEO consultant in SEO expert London and guiding many big firms to rank their website. There are several more tips, tricks, and techniques for you people that you could find on Seogdk.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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