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Top SEO Mistakes to Avoid in 2016 and beyond

SEO Mistakes

SEO is all about making efforts to gain ranking and visibility benefits on the internet. Websites that abide by the rules, updates, and guidelines set by search engines often gain rich rewards, while those that do not go on lose their relevance in digital space. It’s therefore important to be on the side of those standard instructions issued from time to time by search engines.  
Your search engine optimization activities should never resort to any means deemed unethical or unnatural. As a search marketer, you should never strive to bend the rules and gain some mileage out of it. As stiff penalties culminating in downgraded rankings and visibility are there, no website can afford to make mistakes with its optimization activities.

Let’s look at some of the top SEO mistakes you should avoid in 2016 and beyond:

Keyword Stuffing

Keyword stuffing once helped many websites tweak rules and gain ranking benefits. As search engines did not have a sophisticated algorithm in place, such deliberate instances were not caught. Now that semantic search capabilities have gained prominence, keyword stuffing has gone redundant. These tactics won’t fetch any visible results and rather run the risk of bringing penalties to your site.   

Keyword Research

Not using keywords at all and expecting the natural write-ups to fetch ranking and visibility benefits is a mistake. You’d need to do keyword research and then do writing based on that, as queries will follow the same route. Replacing descriptive phrases with generic terms would work. More so, long-tail keywords will also help, especially if they are well-researched.   

Content Quantity 

There was a time when content quantity did not work as a major determinant in SEO rankings. It however does today and it means, you can’t live with only 300 words posts at all. The long-form content strategy has to be there to gain optimization benefits. Don’t expect much of headway if you can’t get 1500-word posts written and posted across channels.   

Duplicate Content

Websites with duplicate content remain obscure in digital space. Neither will they get any traffic nor visibility benefits. You can’t go on doing a “cut-and-copy” job and expect to gain better SEO results. Let about any result, not only do you run legal risks but may also face severe penalties from search engines for copying content from different sources.    

Spammy Backlinks

Going for spammy backlinks is a mistake that would continue to impact your site’s performance in a big way. Trying for unnatural links is sure to bring a penalty on your door, or notification, or a downgrading of the site’s rankings or performance. Make sure you do only the natural way of building the link profile to be on the right side of the guidelines. 

Content Marketing 

Not having a proper content marketing strategy would be a big mistake. You got to be regular with blog posts and the distribution of content across channels. The more you add to the tide of the web, the more visible your brand becomes. Make sure that your content strategy is robust, regular, and inclusive.   


It’d be a mistake to not measure or evaluate the website data and be in the dark about site performance. How can you expect to benefit from SEO when you are not bothered a bit about the performance? That’s why not using analytics or webmaster tools may cost you dear. 


It’s obvious that you can’t afford to make SEO mistakes as its implications run deep. You have to be careful about each and every aspect of optimization to maintain a safe distance from unethical ways of gaining rankings on the internet. The best strategy would be to have some patience and let SEO results materialize at the pace they are known for.

Abhilash Tyagi
Hi, I am Abhilash Tyagi an SEO specialist with years of experience in the domain. Currently, I am employed with Mind Digital Group where I consult and guide brands on the planning, execution, and implementation of the best SEO services to help them with rankings and visibility.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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