On-Page Optimization: A Great Way to Achieve Organic SEO

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On-page Optimization is the method of modification of various elements in a Web page such as keyword density, URL, title, Meta tag, heading so that search engine spiders could easily trace the Web pages. In this article, Seogdk reveals the concept of on-page optimization and its importance in achieving organic SEO.

Objective of on-page optimization is just to make web pages relevant to search engine so that search engine spiders may find each web pages quickly but it never guarantees search engine ranking. However, off-page optimization is done with an aim of securing good search-engine ranking and this process is effective when a web page is well optimized on-page. Achieving organic SEO is very difficult and time consuming process but it is helpful to improve site ranking in SERPs.

“One person with passion is greater than ninety-nine who have only an interest.” So if you always follow this terminology then you should be the ideal for others. On-page optimization consists six important factors which are mentioned below as:

1.Title Tag Optimization
2.Meta Tag Optimization
3.Heading Tag Optimization
4.Alt Tag Optimization
5.Content Optimization
6.Web Content Writing

1. Title Tag Optimization

Title tag is the HTML tag used to define the text at the top line of Web browser. Title tag is the most important factor as it tells search engine what the page is all about. Based on the title tag, search engine crawl the Web pages, so if title tag is irrelevant or unfocused, it will directly influence search engine ranking.

Title tag optimization process:

. Keyword is the most important factor of search engine optimization, so make sure to hold most relevant keywords in title tag.

. Title tag must be short and highly informative. Major search engines can accept title-tag of approximate 60-80 characters.

. Inclusion of company name in title tag is appreciable and if it can be used then it will attract traffic to your website.

. Title tag must be different for different Web pages and must contain relevant keyword that details the Web page.

2. Meta Tag Optimization

It is a tag in the HTML that provides information in a Web document and it is often used by search engine to index a Web page. The Meta tag is placed at the top of the HTML in a Web page as a heading and it provides information like author, date of creation or latest update for the page and keywords which indicate the subject matter. Two most important Meta tag for search engine indexing are the keywords Meta tag and the description Meta tag. People may consider that Meta tag is the key that give good search engine ranking but it is not always true but it is worth mentioning that some search engine use Meta tags in ranking process as well as in displaying the search results.

Tips to Optimize Meta Tags

. Meta tags include title, description, keywords, so use of Meta tags must be relevant to your website.

. Use targeted keyword in description and stuffing of keyword lead to penalty or ban of website.

. Use important Keyword or Phrases at the begging of description in order to be noticed by search engine even if they does not consider description portion for indexing.

3. Heading Tag Optimization

Another important on-page optimization factor is Heading Tag. Search engine considers it mostly when indexing a Web page. Header tag is important for visitors also, since heading tag tells both search engine and visitors what the content is all about.

Heading tags are represented as <h1> to <h6>. <h1> is considered the most important tag by search engine and <h6>, the smallest and the least important.

Example of header tag is:

<h1>SEO Expert : Seogdk </h1><br>
<h2>Search Engine Optimization</h2><br>
<h3>SEO Tips</h3><br>

It is suggested to add specific keywords related to your business theme in heading tags and it is better to use keywords that are used in title and Meta tags. Keyword rich heading tags is preferred by major search engines but over stuffing of keywords can again put you in trouble.

Tips to optimize Heading Tag

. Each Web page is designed to represent different aspects, so at least 2-4 heading tags such as <h1>, <h2>, <h3>, <h4> on each page of your website.

. Header tag must contain specific keywords related to your business in addition to some additional text that better describes your Web contents.

. Add highly relevant keywords in <h1> tag, as it is weighted most than other heading tags.

. Analyze the relevancy of your keywords and place most important keyword in <h1> tag, less important to <h2>, further less important to <h3> and ultimately least important keywords to <h6>.

4. Alt Tag Optimization:

Alt/Image Tag is very important factor in On-page Optimization process. Alt tag generally means the alternative tag. It is the HTML tag that tells search engine what the images are all about. Since search engines can’t read text embedded in images, so alt tag tells search engines what the images are all about. In addition, alt tag is helpful for visually impaired individuals to understand the objective of images. Images can create problems for indexing a Web page but website without any image will become unappealing and void. So while making a website you can not only target search engines but the outcome will be generated through visitors. So your website must be search engine friendly and it must be appealing to visitors. In such a situation, alt tag is the best option to add more beauty to your website.

Tips to Optimize Alt Tags

. Use alt tag for all images and make sure to incorporate most relevant keyword in your alt tag.

. Use keywords that are present in title tag, Meta tag and body text.

. Use 2-3 specific keywords rather than the repetition of keywords.

. Use plural keywords in alt tag.

. Alt tag should not be long and must not exceed more than 7 words.

. Do not make irrelevant alt tag that are distantly connected to images instead use keywords that directly explain the images. For example, if you are selling computer-peripherals and your image shows the same then your image name should be "computer-peripherals.gif" instead of "image.gif."

5. Content Optimization

Content is king of your website as well as content is often regarded as the heart of a website. Good design and easy navigation should be coupled with flawless content that are enriched with business oriented keywords and key phrases.

People have misconception that more the keyword density better the content will be, but the Web experts believe that how densely you use the targeted keywords, if user can’t make out anything by reading it, they will never turn to a potential buyers. So keywords must be proportionately incorporated with closely knitted words which make a constant flow of ideas and creates a clear picture of your business process in people's imagination.

Content management is equally important from both user and SEO point of view. Content in header tag, title tag and description tag must be optimized well with specific keywords so that it is easily found and indexed by search engines, at the same time, people must find the content readable and very informative.

6. Web Content Writing

Another important on-page optimization factor is web content writing. People often visit the website but they hardly read the Web document word by word, rather they scan the pages by looking up eye-catching words or sentences. Various Web research have revealed that 79% of the Internet users scan the web pages and only 16% will read Web pages word by word.

Unlike, writing for print media, site content must be written with great care. To make the content more digestible to site visitors, it should be made more precise and highly informative.

Web surfers obviously stay on a page for a brisk moment. To make them stay for long and read the contents, effort must be paid to make the contents more attractive with some graphics and great text. Micro-content is an important part of web content writing and it must be made very carefully. Micro-content includes headlines, subheads, link text and navigation bar text, it should be well explanatory and include not more than 40-90 characters.

Few parameters which can make Web content more effective are listed below:

. Highlighted Keywords
. Meaningful sub-headings
. Information listed in bulleted form
. Each paragraph explaining a single idea
. Precise and informative content (not too long)

Conclusion

Dear friends, on-page optimization is key factor to achieve organic SEO. So hopefully from above information you aware about it and its necessity in search engine optimization. Okay then convey me your views and queries about this article through comments and emails. Till then take care and enjoy your life...!!!

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Author Bio
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Gangadhar Kulkarni is a Internet Marketing Professional having extensive experience in SEO and SMO. He is also founder of seogdk where he shares information about SEO, SMO, SEM, blogging and web technologies by way of articles. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest | TSU 




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2 comments:

  1. Hello seogdk,

    you are give a nice information related to SEO- Onpage & Off page.& extra main topic of on-page which six factor are related work on webpage. You explain the how to work On-page,this topic are briefly assign & this is very helpful to me & other SEO person.& your more information provide related to PPC,SMO & SEM . I hope you, you are provide to this topic related information.

    Thank you.

    ReplyDelete
  2. very good post keep posting like this..

    ReplyDelete