Is Google not indexing your website? Then I would say you are in serious trouble.
It
means you are invisible on the internet and will not even show in the search queries, so you will not get organic traffic or anything. If you are
here, then I think all these are new to you, and you do not know how to
increase indexing.
You
can learn everything about Google Indexing from here, and we are here to help
you out!
Ways
to Index Your Website
1. Delete the Crawl Blocks in the
Robots.txt File
Are
you facing a problem with indexing? Is Google not indexing your website? If
that is the issue, then it can be because of the crawl block in the robots.txt file. You can check that issue by going to yourdomain.com/robots.txt.
There you will find two snippets which are-
1.
User-agent:
Googlebot
2.
Disallow:
/
1. User-agent: *
2. Disallow: /
Both of
these Googlebots will not be allowed to crawl the pages on the site. We can fix
the issue by removing it.
You
can check whether the crawl block was the culprit; you must paste the URL into
the URL inspection tool. To reveal more details about the coverage block, you
need to look for the 'crawl allowed? No: blocked by the robots.txt errors'.
This indicates that the page will be blocked.
2. Delete the Noindex Tags
Google
will not index pages when you tell them not to do so. It is helpful for you to
keep some web pages private. There will be two different methods to do this-
Method 1- Meta Tag
If the
page has any of these meta tags in <head> section, then that will not be
indexed by Google-
<meta
name= “robots” content= “noindex”>
<meta
name= “googlebot” content = “noindex”>
These Meta robot tags will tell search engines whether they can index the page. You can run the crawl with the audit site to find all pages with the noindex Meta tag.
Method 2- X-Robots-Tag
Crawlers
also respect the response header of X-robots-tag, which can be implemented with
a server-side scripting language such as PHP in a .htaaccess file or change the
server configuration.
This
URL inspection tool in search consoles will tell whether the crawling page has
blocked Google. You need to enter the URL and look for the ‘Indexing allowed?
NO: 'noindex’ detected in X-robots-tag.
Also check: Site Loading Speed – How is It Useful for Optimizing a Website?
3. Add the Page in the Sitemap
A
sitemap will tell Google which pages of our website are crucial and which are
not. It gives us an idea about how they should be re-crawled. Google should
find pages on the website; whether they are your sitemap, that is still good
practice to include them.
We can check whether the page in the site map uses the URL inspection tool only if we see the URL is not on Google error or Sitemap as N/A, then it is not your sitemap or indexed.
4. Remove the Fake Canonical Tags
With
the conical tag, Google gets to know about the preferable page, which will look
like this-
<link
rel= “canonical” href= “/page.html/”>
Some
of the pages will have no canonical tag or conical tag, which explains to
Google that the page is preferred and is the only version, and this needs to be
indexed.
But if
the page has a rogue canonical tag, then that will tell you about a preferred
version that does not exist and that will also not get indexed. We can use the
Google URL inspection tool to see an 'alternate page with canonical tag'
warning when the canonical points to some other page. If that warning is not and
you want a page index, then remove the canonical tag.
5. Ensure That the Page is not
Orphaned
Orphan
pages do not have internal links because Google explores the new content through crawling. They
are unable to discover the orphan pages through the process, and website visitors
will not be able to find them either.
We can
check the orphan pages by checking the links report for the error: "Orphan
page (has no incoming internal links). It will include all the pages available
in the sitemap and those that are indexable but do not have internal links.
6. Edit No-follow Internal Links
Nofollow
links are the links with the rel= “nofollow” tag. It prevents the transfer of
the PageRank to its URL destination. Google does not crawl the nofollow links.
It is
crucial to ensure that all the internal links to the indexable pages are
followed. You can check the links reports for the crawled website for indexable
pages that have 'Page has nofollow incoming internal links only’.
7. Add Robust Internal Links
Google
does discover new content by crawling the website. If we ignore the internal
links, then you may be able to find them. The only solution to the problem is
adding some internal links to the page.
However,
when you want Google to index, then that does make sense to do so, which makes
it more powerful. This is because Google will re-crawl such pages faster than the
less important pages. It will show all the ages on the website that the URL sorts.
You can skim the list and look for the relevant pages that will add internal
links.
8. Ensure You Have a Unique and
Valuable Page
Google
does not index low-quality pages because those pages do not hold any value to
the users. If you have checked the John Mueller tweet, then you may know that
he said if you want Google to index, then the web page or website needs to be remarkable.
If you
do not know about the technical issue, that will be a lack of value. That is,
it is better to review the page with a fresh eye and ensure it is valuable.
9. Delete the Low-quality Pages
If
there are low-quality pages on my site, that will be a waste of the crawl
budget. It is like grading a test paper. For instance, if I am a teacher and
have to grade 10 test papers, it will take some time. But if I have to grade
100 papers, that will take more time.
Just
like that, Google will tell you the crawl budget and will crawl efficiently.
But you can remove the low-quality pages from the site, which will not be
wrong. In fact, it will have a positive effect on the crawl budget.
10. Build Top-quality Backlinks
Backlinks
are a crucial part of a webpage; if someone is linking that, then it should
have some values, which are the pages that Google wants to index.
To get
full transparency, Google does not index web pages with backlinks, but billions
of indexed pages do not have backlinks, leading to faster indexing.
Wrapping Up!
Google
is not indexing your website because of technical issues or low-quality pages,
which are worthless. Any of these things can be possible, but I would say it is
more because of technical issues.
One
thing that you need to understand is that indexing is not ranking. But still, SEO is crucial to rank and attract the stream of organic traffic.
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