Spread Your Wings Online via Digital Marketing

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Digital Marketing Tips

Brands influence digital channels to connect with their prospects and customers such as social media, search engines, emails, websites etc. Digital Marketing is a Universe of all your Online Marketing Efforts. It is a wide term to cover your all online activities.

Marketing is all about connecting and informing your audience at the right place and at right time. It moves around What Dr. Philip Kotler specified i.e., Needs, Wants, and Demand. It’s a social and managerial process by which individuals or firms obtain what they need or want through creating, offering, exchanging products and services of value with each other. Marketing trends have seemed a vast change from last 15 years, it’s not at all the same as it used to be.

Today’s era people spend most of their time online. Now that Brands are more trusting on online marketing., as Shopping, Learning, Teaching, Entertainment Industry, Meetings all moved on internet., so it’s reasonable to connect with your audience to the place where they actually are and prefer to use – Internet. In fact, digital marketing is now outspreading to some non-internet channels that provide digital media such as mobile SMS and MMS or on-hold ringtones.

Multiple TECHNIQUES or CHANNELS and ASSETS used to facilitate Digital Marketing. As an advertiser one's core objective is to find a technique which results in maximum two-way communication, optimum utilization of resources and a better overall ROI for the brand. A number of assets of Digital Marketing which include:

Ø  Emails
Ø  Websites, Blog Posts, and Portal Sites.
Ø  Landing Pages
Ø  Social Media (Facebook, Linked In, Twitter, Instagram etc)
Ø  Mobile Marketing
Ø  Infographics
Ø  Email Templates
Ø  Branding (Banners, Logo, Posters, Flyers, Brochures, Business Cards, Stationary and much more)

Online Marketing Efforts

There are multiple Digital Marketing techniques available, Namely:

Search Engine Optimization

SEO stands for “Search Engine Optimization.” It is the process of affecting the visibility of a website in search engine results – unpaid results., by incorporating search engine supportive and friendly elements into the website. SEO technique helps brands to rank their site higher than the millions of other competitors in response to a search engine’s search query.

Search Engines

Search Engine can’t see things as human see, they are text-driven. The search engine can’t feel the beauty of cool design, amazing sound, feel the music on the site or enjoy movies.  Instead, they perform several activities to get an idea what a site is all about and to deliver the best result for a search query starting from Crawling, Indexing, Processing, Calculating Relevancy and Retrieving. 
Search Engine Working

Social Media Marketing

Refers to the use of social media platforms and websites to promote your product or services. Purpose of SMM is to produce content that will reach the target audience, the user will share in their network and help companies in brand exposure.  Most of the social media platform has built-in data analytics tools which enable brands to track the success of advertisement campaigns to analyze its performance.

Affiliate Marketing

It’s kind of a performance-based marketing in which a business recompenses affiliates for each visitor brought by the affiliate's own marketing  efforts. You Promote other people’s product, through an affiliate or network and earn a commission when people ended up buying it. Affiliate marketing is based on revenue sharing. The four core players of Affiliate marketing are Merchant (Brand), Network, Publisher(affiliate) & the customer.

Display Advertising/Video Advertising

It’s a type of Marketing where brands communicate directly to the consumers using different media advertisements or online advertisements which includes., websites, Online adverts, Pop- up ads, Interstitial ad, Rewards program, flyers, posters, banners, promotional video ads etc. Video Advertising incorporates online ads that have video within them. Unlike content-based ads, display and video advertising depend on elements such as images, GIF, Designs, audio and video to deliver an advertising message.

Content Marketing

Instead of pitching your product or services directly to your customers you are providing trustworthy, relevant and valuable content to your audience. It helps Brands in creating sustainable brand loyalty, providing valuable information to the customers and at the same time constructing willingness to purchase their products and services in future. 

Benefits of Content Marketing

Content Marketing

Email Marketing

The act of sending commercial email to a prospect or customers considered email marketing. It typically involves using email to send advertisements, promotions, offers, create awareness or generate sales and is intended to build trust, loyalty, brand exposure or brand awareness. It involves Email templates or newsletter, promotional messages or direct mails.

Pay per Click

Internet Advertising. It is used to direct traffic to the websites. In this advertiser pays to the publisher when their ads are clicked. PPC is commonly connected with first tier search engines. With search engines, Advertiser bid for keyword phrases relevant to their target market. They are links that you pay to get rank above or alongside the organic listing in search results.

Online Public Relation

When people think about the traditional PR, they moreover refer to newspaper, magazines, TV, and radio. Online PR is somewhat similar to traditional PR but it targets to online properties. It linked to how you can help your new customers to learn about your business and existing customers about your new products or services or offers. It is all about the exposure that may get with news articles, or Videos or blog contributions, it’s main aim is to get noticed and make your business well known at the right place.

Influencer Marketing

It is quite new but equally effective than other digital marketing techniques. Influencer marketing is where you drive sales by targeting a deal with influencers who already have a follower or dominate your target market. It’s an amazing way to perform on social media.

As an example influencer could be an Instagrammer who have a number of the follower from your target market. You can get a deal with him/her to wear your brand or designer clothes in a couple of photos to crack the market on Insta.

Final Words

You need to choose the right technique that’s best suited for business and target market and keep in mind that all are in the sink and should interact with each other. When used correctly Brands can extract many unique leads out through Digital Marketing. It gives Business of any size access to the mass market at a reasonable price.

Author Bio
Ronak Patel
Ronak Patel is a Managing Director of Dhrup IT Solutions. He loves to write on various Marketing blogs. Apart from running a Full-Service Digital Marketing agency, he is passionate about studying various User Analytics to pull out best user experience.


SEO Tools and Techniques You Cannot Afford to Miss If You Want to Succeed!

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SEO Tools

When planning to carry out the dream of online business, it is essential for the one to have a clear understanding of SEO strategies. The SEO services are available in the internet market. If one has little information about SEO, then it will be a great help to the businesses to choose the right SEO services. Ranking high is not as easy as people think about it. Use of right SEO will make the websites more visible.

SEO is the method of making website found and visible by readers. For this, one has to optimize the site by improving the features of it.  The elements that need to be developed are from inside or even outside. The most significant search engines are Google, Yahoo, Bing and much more. The main motto of these search engines is ranking web pages and contents like video or local listings that are based on that which is considered most important. 

Many tools give the visibility to the website. Some of them are:

·        Unique Quality Content

The number one SEO tools in order rank high are creating fresh and exclusive content after using keywords. Writing anything original content is challenging, but little practice and patience pay. The original items are not copied from other's writings. It is recommended because search engines prefer to have fresh and unique content. So regularly publishing will bring the high rank in the search engines. There are strategic places which one should insert keywords are:

ü  Page Title: The page title appears in the browser window when visitors search for it.
ü  Meta Description: it is found on the page. It will be in one or two lines.
ü  Page URL: If it is with keywords ranks higher than others.
ü  Alt Tags on Images: The Search engines are unable to understand the images. It is best if keywords are also tagged in the pictures.
ü  Headings and Subheadings: this will give the information about the entire article to the readers.
ü  In the text Links: these links will become the way towards the article.

·        Google Adwords

The internet users will always find the tool on Google. The keyword tool will tell about the number of searches that will be done in a month. It will be on the locally and globally basis. One needs to check that whether the keyword phrase is being searched for before the optimisation the website or not.

·        Internal Optimization

It is also known as the on-page optimization. When people link the websites, they can do some from the home page too. It is suggested that the one can put a link to the home page and some other associated pages on the blog. This technique will guide the visitors through the blog too.

·        Networking

Networking will be done best by the Social Media. It is significant to Google, and so one will plan on creating the social presence of the service.  The more people in the social circles, the more they are open to the pages in search. One can get the traffic if the visitors visit the website with ease. Networking can be done by using various social media websites. While reading on the sites about the business, it is no need to say that the readers will land the web page, if posted something interesting.

·        Use of Advanced SEO Internal Deep Linking

Link Posting is another SEO technique which is widely adopted by the vast amount of internet website owners across the world. This method is famous for its simplicity in the working. It diverts more and more traffic to the individual’s website. When someone posts links on other platforms, then their business gets introduced to more internet visitors.

Deep linking is known as the practice of using anchor text for linking the other pages inside the blog. It will show the in-depth information on the website’s pages on Google.

·        Press Releases

When talking about the advanced techniques, the press release cannot be missed. It is an excellent source of promoting anyone's business over the Internet. Through this, one can provide useful information about the product or services. Organizing Press Release out to the larger audience is the best to reach out with the launching of product or services. It will reach both near and farther audiences.

·        RSS Feed

RSS is a technology that will be used by millions of the web users around the globe for keeping track of the websites. Adding the RSS feeds will help a website ranking, by enhancing a less direct way than the unique content available on the pages. It provides audiences with the better navigation, latest information and with some SEO values.

The rules and regulations of the search engines keep on changing to match the requirements. To know more about the updates, keep following us!

Author Bio
Emily is a freelance content writer. She has written many good and informative articles on different categories such as technology, health, fashion, beauty, education, career, travel etc. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.


Google Yes? Or Google No?

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Google Dominance

Google a word that dominates our Internet world! 
Well, I believe anyone who wishes to take them on, good luck to you! 
I started my blogs and blogging in October 2010, I really wasn’t sure why, but I was looking for a new way to take on becoming an Internet marketer or so I thought. 
I had taught myself to build great websites but never got any traffic or ratings and I always wondered why? 
Honestly, I spent close to $10,000 on software programs, CD’s and so many other offers and I suppose I did learn a lot of things, I taught myself basic HTML, Photoshop and much more but having gathered all that knowledge took me nowhere! 

Websites For Blogging

I had looked at Blogs in the past and just couldn’t believe how much rubbish there was and so I avoided them like the black plague. 
Then in August 2010 I was searching for ideas online and saw this awesome website that was actually a Website for Blogging that had a high PR and a great ranking, it was basic, and I don’t even remember what it was really about but it was appealing and easy on the eyes and as I mentioned well rated. 
You’re probably saying, so get to the point, isn’t this about Google! 
Yes, it is, but it is important! 

Decision – To Use Blog Technology or Not?

I had more than 20 domain names and about 15 great looking and well-prepared websites actually online, but without success. 
So what I decided to do was convert my domain names using blog technology WP CMS, no mean feat for a Baby Boomer, but I did it!

I knew nothing about blogs but decided this was the way to go. 

Blogging Begins

I have always dabbled in writing and enjoyed sharing my experiences, so I started writing articles for my blogs or got ideas from other articles I had read and I would write my own personalized version. 
I even got a couple of other domain names and began writing articles for them too, then I was hacked and all my blogs went down, luckily for me my hosting company whom I consider the best, got them all backup, nearly in their entirety, wonderful guys for sure. I now use several hosting companies, but they remain the best. 
I was really enjoying what I was doing and realized how good WordPress really was and the vast number of plugins made life so much easier, so cool! 
One thing I found out quite quickly was that what I wrote about certainly made a big difference to their ratings and the more I wrote the better the Blog rated. 
I also understood the value of keywords I used Google Adwords, I consider the hour or so I spend researching keywords to be well spent and still continue researching the keywords relevant to my articles. 
Time-consuming, yes, but I believe it is worthwhile and an important part of our current success. 


Google Updates

Since the middle of 2011, I began regularly receiving emails telling me the problems people have had with the changes Google have made, losing rankings, losing PRs. 
Personally, I have seen none of that with my 30+ Blogs, probably because I stuck to the basics, good keywords, good content and kept within the perimeters of what Google demanded. 
I have read a lot of the information that Google has to offer and so I have utilized what they offer. 
So take the time to check out what Google has. 

So Google Yes? Or Google No?

I believe that if you want to take Google on, forget it! 
My personal belief is that Google wants to get rid of all those blogs/websites that are totally rubbish and I agree 100%, as I mentioned I wasn’t interested in blogs and blogging in the past for that reason. 
So what do you think? 
Is Google as bad as everyone seems to be saying? 

Blog Whisperer Shares

I understand how powerful Google is and I believe they are doing the right thing by eliminating what I would call substandard material or at least remove their ranking. 
If you take the time to go through the phenomenal amount of information they offer you will find out for yourself what to do and what not to do.

Author Bio
Mark Clain
My name is Mark Clain. I support the effective adoption of new technologies or ways of working within writing by communicating complex information in an informative and inspiring way. My texts are varied- some of them are technical, requiring in-depth instruction, others are educational on Studymoose. I’m fond of writing.


7 Tips for Starting a New Business

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Startup Business Strategies

The Risks and Rewards of Starting a New Business 

Starting your own business can be rewarding, but it requires a lot of hard work and dedication. Becoming your own boss is a dream many people share. What some people may not realize is how much work and long hours are involved when starting a company.

There are multiple ways businesses can avoid mistakes, start off prepared, and work toward growing a successful business. Here’s a list of seven tips to consider when starting a new business.

1.  Decide if you are Doing this for the Right Reasons

If you want to start a new business, you need to be passionate about the products you’re selling or the services you’re offering. There will be a lot of bumps in the roads. You’ll have to put up a lot of your own money and spend a lot of time working and hustling before you reap any rewards.

If you’re not passionate about the business you’re starting, you won’t have the drive to get you through the hardships you may face.

2.  Draft a Business Plan

Making a business plan, instead of just winging it, can help you in many ways. It helps you know and understand every aspect of your business, from exactly what you’re offering to the type of clients you expect. You can also use your business plan as a tool to show to potential investors to get them interested in putting their money towards your new business.

There are a lot of ways to create a business plan, but there’s a basic formula you should follow. With your business plan, you should outline the exact markets you expect your business to be popular in. For example, what types of people do you expect to become clients? You need to address where you expect these people to live, where they work, and why they would need your product or your services.

A business plan is also a great way for you to decide what your business needs to succeed and the budget you have to work with. How much money does it cost to produce your product and how much profit are you making per unit?

Having a plan outlined before you start your business will make you prepared and ready to move forward.

3. Find Investors to Make Partners

Business Plan

Realistically, you aren’t going to be able to put up all of the money for your new business by yourself. You’re going to need help in the form of investors. Investors are people that invest in your company by giving you money for a pre-determined share of the business.

An investor can be anyone that has money, regardless of what their career is or what they have experience in. You would be surprised at a number of films that have dentists as investors. The important thing is that your investors are passionate about the business and the goals that you have.

4. Get Insurance for your Business

Something a lot of first-time business owners overlook is getting insurance for their company. There are many different types of insurances, depending on the type of business you have.

If you work from home, you need to make sure that your homeowner’s insurance covers you if your business assets are stolen or damaged. If you have employees, you need to look into having insurance in case one of your employees gets injured on the job.

Although there are many different types of insurances, they all have one goal in mind - to protect you from having liability. 

5. Use Social Media

Social Media Marketing

Nowadays, people use social media for everything. People use it to post photos of their food, write about their life, and scroll mindlessly when they’re bored. If you are using social media for your business, many potential customers will be able to see you.

Keep in mind to only post things that are perfect. A nice photo of your products with a catchy, error-free paragraph under it is a great way to grab someone’s attention. Posting a blurry photo with a rushed caption will grab someone’s attention but in the wrong way.

6. Be Gracious Towards Competitors

No matter what you’re offering to the public, you will have competitors. Sometimes companies like to go head-to-head, which can be bad for everyone.

When it comes to your competitors, keep it classy. Don’t use them to compare yourself to, don’t mention their name, and don’t bad-mouth them to clients. Even if they try to use you as a selling point for their business, take the high road. Being classy and kind when others do not make you look better to customers.

7. Remember That the Customer is Always Right

When you have all of your ducks in a row and start to find clients, you need to really impress them. Your first round of customers can help to make or break you. A lot of startups are affected by word-of-mouth, so you need to ensure that customers talk about you in a positive light.

Get your products produced and shipped in a short amount of time. If the customer has a problem, quickly work to fix it.

When you first start out, you can’t afford to get a bad review. This may entail you bending over backward to ensure a client’s satisfaction, but it will be well worth it when that client sends all of their friends to you.

Start your Business

To be successful, you need to be prepared for whatever life may throw at you. Starting a new business is hard work, but it can be made easier if you follow the seven tips outlined above. If you do, your pot of gold may be closer than you think.

Author Bio
Carolyn Clarke
Carolyn Clarke is a serial entrepreneur turned business consultant who’s spent the past decade helping new businesses move from startups to fully-fledged operations, working closely with companies like BrandBucket. When she’s not in her startup sandbox, she enjoys visiting Lake Tahoe with her two kids, husband, and golden retriever, Scout.


Remarkable Website - These SEO Trends Will Help You Get There

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SEO Trends

In the event that you need to ascend to the highest point of the page on the search engine, at that point figure out how to love SEO and jump on the SEO patterns. Search engine optimization is continually changing as is an innovation by and large. Remember these trends in the formation of each post and end up accomplishing your remarkable website!

The online world is dependably in movement, and with the developing year, it comes to increasing speed. Along these lines, the web world will see a lot of surprising changes with the up and coming patterns. Besides, the online world will likewise observe the diversion changing patterns in the present year.

The search engines have dependably been erratic, thus we never recognize what new declaration will originate from Google.

In This Post, I am going to give you a rundown of some SEO trends that will help you get to your remarkable website. So, let’s get you started.

Have A Human Connection With Its Users And Readers

The specialists and experts propose that the sites ought to have a human association with its clients and perusers. The sites that will take after this will do well in site improvement contrasted with other people who don't.

Techniques like blog remarking, Instagram administration, Facebook promotion, and more will give an extraordinary lift to all forecasts. This is where the very much wanted and talked about AMP thing turns out to be more significant.

The fundamental thought is to make a human association of the clients with the sites which will build the movement really.

It Is A Search On The Run

There are numerous suppositions about Google moving its operations from a mobile-driven standpoint. Be that as it may, starting at now, no warnings in such matters have been gotten. The year 2016 saw a striking change in the movement of the search engines to advance Accelerated Mobile Pages (AMP).

These pages will probably load speedier on the grounds that they are light-coded and hold the client's consideration progressively and lessen the skip rate. AMPs are particularly liable to get a gigantic lift and increasing speed in the year 2017. AMPs don't contribute straightforwardly to the positioning procedure, yet in a roundabout way, they do.

Duplicate Content Needs To Be Handled

With the expansion in the sites, counterfeit content has begun taking rounds of the web. You get the chance to see copied news and other substance over the web obviously. In this way, duplicate content should be taken care of or rather expelled totally from the Internet limit.

Accordingly, at whatever point you transfer a substance of your web page or blog, you should be watchful about its respectability and quality. Search Engines have now turned out to be stricter in managing duplicate content and the destinations thereof.

The Rich Answer Box is going to Get more Popular

Today, everybody needs a snappy and quick reply to their inquiry, thus to encourage the users with the same, Google has thought of its Rich Answer Box. The Rich Answer Box will get more well known in the year 2017 with the expanding requests and innovations.

Those days are gone when everybody needed to rank first on Google. Presently, everybody needs to rank on a zero natural position over the first rank in Google. Along these lines, all SEOs will endeavor to accomplish this position.

With the new component, Google thinks of the most fitting outcome as client's questions alongside Title and Landing URL. Google extricates the metadata from the site's substance to appear in Rich answers.

Regardless of the positioning of the site, Google gives the most fitting response to the client's questions. Along these lines, the website admin should be cautious while outlining their site content since it will attract the organic traffic to their destinations through the Rich Answers

Voice Search will Occupy a Significant Part of the Search

The voice search is picking up notoriety step by step, and on the off chance that it keeps on doing as such similarly, Google Voice Search will possess a huge piece of the Search.

The primary point of the voice search is to flawlessly comprehend the client question and give the most proper outcome. In addition, if the understanding procedure is quicker, at that point the recovering procedure will likewise be speedier.

Embrace Whatever Changes Come

The one germane thing in SEO is that the pertinent specialists must be receptive to grasp whatever progressions that come in the year. They should be set up for any sort of pattern and execute it in their SEO rehearse, effectively.

In this way, the SEO specialists need to keep themselves receptive for any new pattern or a change to the current one to actualize.

The most vital thing is that a Brand can get finish introduction just on the off chance that it is socially dynamic, on each stage. Alongside that, it ought to exhibit idealize SEO.

Don’t Underestimate The Power Of Unique Content

Content has and will dependably remain the ruler in the SEO. This pattern has been dependably there and is the most regularly unsurprising one every one of these years.

The writers are required to streamline the key expression to a base conceivable degree in light of the fact that the reiteration of the keywords will influence it to resemble a stuffed one which will decrease its enhancement.

Additionally, the search Engines likewise don't consider the stuffed substance and may likewise expel it from the indexing procedure. The nature of the content will be given need over its amount. 

Winding It Up

So, these are the SEO trends that will help you to create your remarkable site. Just follow these breadcrumbs and see for yourself. Allow me to provide you a quick recap of the things I told you above,

l  The specialists and experts propose that the sites ought to have a human association with its clients and perusers.
l  There are numerous suppositions about Google moving its operations from a mobile-driven standpoint.
l  Duplicate Content Needs To Be Handled
l  Everybody needs a snappy and quick reply to their inquiry, thus to encourage the users with the same, Google has thought of its Rich Answer Box.
l  The primary point of the voice search is to flawlessly comprehend the client question and give the most proper outcome.
l  The one germane thing in SEO is that the pertinent specialists must be receptive to grasp whatever progressions that come in the year.
l  Content has and will dependably remain the ruler in the SEO. This pattern has been dependably there and is the most regularly unsurprising one every one of these years.

I do hope that you like my post. Please share it and leave comments. Let’s have a discussion on the points I mentioned above. Till then, have a good one.

Author Bio
Morris Edwards
I am Morris Edwards. I have been working as a writer for the past many years now and it helped me to develop a good amount of knowledge about writing. I could earn writing skills and knowledge through writing essays and articles on different topics and subjects. I am currently working with Awebstar, offering SEO services Singapore. It gives me ample chance to handle subjects that are familiar with my field of expertise.