SEO for Emoji, Photos, Visuals, and Graphics: Can You Rank for Emoji-Based Searches?

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Emoji Marketing

For the Generation Z, things have actually changed a lot – meetups have now come down to conference calls and facial expressions have been replaced by the even more expressive emojis and gif exchanges over the chatting.  And in the times when photos, graphics, visuals, and emojis are being preferred more as a communication medium by the millennium rather than even typing a message, marketers really need to pay attention to this changing online culture. 

Remember the times when website domains have just started coming in and there were just a handful of people who had invested in common word domains like greetings.com, holidays.com, and pizza.com? Well! They turned out of being the smart ones and they earned profits of millions of dollars by selling those domains when the internet became all about how we do the businesses.

Emojis may have the same fate. In fact, if you would have noticed Google started allowing its users to search for anything by using emojis from 2016, while Yahoo, Yelp, and Bing were already providing emoji search since quite some time now.

But before we get started with how the emoji and graphic culture is going to benefit the marketers to promote their websites, let’s first understand that what does the terms photos, graphics, visuals, and emojis actually refer too.

Yes, people! Though we often use them as they are not interchangeable terms.

·         Photos are the original pictures that are click first hand
·         Graphics are designs created on some surface like canvas, wall or to illustrate
·         Visuals are the created imageries outside the live action context
·         Emojis are the smileys and ideograms used in the electronic communication modes

The Rise of Emoji SEO


If you would search by using emoji in Google’s Image search engine can provide you the results, then it will bring you the real images of the emoji used. In fact, many of the top results show the emoji itself too. In fact, even if you will search using an emoji in the general Google search engine, it will show you the results and businesses relevant to that emoji.

For instance, if you would search by using ‘cake emoji + near me’ and your location is on, then it will show you the results of pizza places that are near your area. However, the thing worth noting here is that the businesses which show in the result have neither used any of the emojis on their website and nor in their meta description.

And since the trend of using emoji just seem to be on a rise, with more than 92% people using the internet finding it easier to use emojis to express their thoughts and views rather than typing, marketers sure have a bandwagon to jump on and benefit from. And with recent popular marketing campaigns like Deadpool’s billboard putting emojis to perfect use, it seems like the adorable smileys which are present in different genres including facial expressions, products, and foods are just going to expand the creativity horizon in the future.

Incorporating Emojis in SEO


So, now comes the major question that how can the emojis be used for online content to ensure that a website is SEO oriented. We have been seeing the use of emojis in a various marketing campaign, but how can they be used for ranking? Or how can they be beneficial in domains as GoDaddy has now started allowing the user to register a domain name consisting emojis also?

Emojis is Search Terms


When a user searches for anything online, there are different types of search terms being used and currently, emoji searches for each type of term seem to be showing different results, which we are going to discuss:

Local Searches


If you would use just the cake emoji in the search box, then there is a higher probability of it showing the results related to that emoji or its description. However, just adding terms like ‘near me’ or ‘around me’ along with the cake emoji provides the results of places which provide cakes around the location detected.

Branded Searches


Using a ‘cycle emoji + for sale’ surprisingly didn’t necessary show any results of businesses selling a cycle. Rather, Google currently lists the posts which have an emoji of cycle used in them and have the word sale in them, including all the YouTube videos and social media posts.

City Searches


Even if you are not searching for something locally but you use an emoji of pizza along with any city name, say Ontario, then the Google shows up some relevant results with a list of places that serve pizza in the Ontario city.

Based on these search result, you must be wondering that Google is simply translating the emoji to its textual meaning to search for the relevant results, but that is not the case. The results are shown with search terms “Pizza Near Me” and “pizza emoji + near me” are actually quite different if you would look up on Google.

This implies that Google is using different algorithms while searching for emoji inputs than their text equivalents. So, there lies a huge potential in figuring out the methods to optimize emoji searches and if you can come up with some relevant theory, you will surely get the first-mover benefit.

Final Thoughts


If you are thinking that why would people search using emojis when they can type (and are used to it) then you are certainly ignoring a huge lot of the online audience which likes to communicate only through emojis, and the number is only increasing. And being a marketer, you certainly cannot afford to miss on a trend that is on rising and seem to have huge future potential.


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Author Bio
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Ashish Sharma
Ashish Sharma is a Content writer and Key Account Manager, looking after Marketing Strategies and building new business tie-ups at WeDigTech - A Mobile App Development Company in India. Focused on helping enterprises StartUps from domestic to MNCs.





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Payza Review: One of the Most Renowned Online Payment Solutions

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Secure Online Payment Platform
Online payment solution is a credit card entrance point on your website which permits your customers to pay for their goods online. Online payment solution is the hassle-free and speedy method of payment to you and your customers.

There are various online payment solutions which can be named as PayPal, Payoneer, TransferWise, 2CheckOut, Remitly, Skrill, Payza and more. Out of above online payment platforms, Payza is one of the most accepted money transfer services and great PayPal alternative.

Payza has been in use for quite a long time which presently has more than 9 million members. Initially, it was named as AlertPay which afterward become Payza. The Corporate Headquarters of Payza is situated in London whereas the Operational Centre in Montreal. It is amongst the biggest global online payment services and about 80,000 merchants use it worldwide.

Payza has won plentiful awards till now for being a convenient and secure online payment platform and looking forward to outshining the competitors by extending their support. Their official website is appealing, clean and intuitive. Payza officials state that their intelligent fraud prevention technology always keeps the money of their customers very safe.

Here are Some of the Features of Payza Payment Transfer Service


·         It offers prepaid card (Mastercard) that can be used as a credit card or withdrawal funds at an ATM.

·         Payza accepts payment and withdrawal using Bitcoin.

·         It provides you with a range of online payment options including Payza e-wallet payments, credit card payments, Bitcoin and Interac online.

·         It supports personal and business accounts.

·         Free account set up without any monthly or yearly fees.

·         Supports more than 190 countries and 21 currencies.

·         It has options like mass payments and split payments.

·         With Payza, you can send an invoice for free.

·         It offers Android app.

·         You get hosted checkout page with Payza at no additional cost.

·         Here nonprofits can set up donate buttons.

·         Payza integrates with shopping carts such as Zen Cart, CS-cart, 3dcart, X-cart, Open Cart, PrestaShop, and many others.  

To apply Payza on your website, it needs to be reviewed and approved by Payza team. This is to make sure that your website conforms to the Payza User Agreement and meets best practices in e-commerce and also to have a clear understanding of your business. After an approval, you will get a complete suite of online payment options including Payza e-wallet payments, credit card payments, specialty payment options like Bitcoin and Interac online (Canadian debit transactions).
Payza Payment Transfer
The review and approval process mainly look for;

·         The business model and industry sector
·         The goods or services that you are selling
·         The pricing model for your business
·         The Terms of Service, privacy policy, and refund policy for your website
·         Contact details, registered business address, email, and phone number
·         The URLs where you could put Payza Payment Buttons such as Buy Now, Subscribe, or Donate buttons.

If the information on your website goes well with the information listed in your Payza profile, your website will get approved on the first submission. In case you miss the required information during this review, it will be rejected and you will have to resubmit your site with the required changes. Then the second review may approve your website after you fulfill all necessary updates.

Signing Up for Payza


While signing up with Payza, you’ll have to decide the type of your account as Starter, Personal, or Business. These accounts are free but for personal and business accounts require verification whereas starter accounts don’t. Hence you may receive the money with low limits as compared to personal accounts.

Pros of Payza


Online shopping with Payza has become quite popular due to its usage, good service, positive reviews, and testimonials. Let’s have a look at some of them;

·         Many vendors find Payza as an easy to implement online payment platform on their website.

·         Payza provides world-class security as it is PCI compliant with support for tokenized payments.

·         They offer International support, unlike some other online payment processing services.

·         The good range of features, social media and content marketing strategy.

·         You may implement Payza’s customizable payment buttons with just a few lines of code.

Cons of Payza


As there are pros about Payza, we may also need to look at the cons; 

·         Many customers complain about the inconsistent/poor quality support.

·         Hold on transactions, especially for new account holders who sign up and make a payment immediately (as their account is not verified).

·         Transactions go missing, especially common with Bitcoin.

Final Words


Although the features of Payza are roughly same as that of PayPal and Moneybookers (leading payment processors), it is still somehow lagging behind. Probably the extra advantages offered to the users may help Payza go forward and develop into a leader in the industry!


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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutionsa one-stop shop for all that your website needs. It provides you cost effective and efficient content writing and digital marketing services. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest 

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Make Your Website Look Stunning and Elegant with MyThemeShop Themes

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Responsive WordPress Themes

At Mythemeshop, we believe that when you succeed, we succeed and it’s possible when we do it together. We know how important is your website to you and hence we try to make your website outshine your competitors. At present, Mythemeshop is one of the major WordPress clubs which holds a huge number of satisfied customers i.e. 3,53,277 and also holds a catalog of 29 plugins and 109 themes at the writing this article.

The theme gallery is full of stunning looking WordPress themes, which will give a modern look to your blog or your website. Users have found MyThemeShop themes very useful in terms of themes settings, content and customizable options. Every theme consists of a market-leading theme options panel from which users can adjust the theme’s settings, import content, or explore its several customization options.

Mythemeshop themes are available in four main categories as; 41 Blog themes, 39 Magazine themes, 17 WooCommerce themes, and 9 Business themes. Thus, these are mainly WordPress themes for bloggers, professional WordPress themes and more. You can search theme from these four categories or another distinct category having free and miscellaneous themes. You can also search theme based on keyword.

MyThemeShop Pricing


MyThemeShop Themes

Well, customers also find MyThemeShop opportune due to its pricing. You can buy any theme at a fixed price of $47 with theme plugins costing just $27 each. If you wish to become a member of its theme club, you can have an extended membership account which costs $87 per year. Here, you get 93 themes and 16 plugins, client support and access to Photoshop PSDs that means full access to its complete product range. All these prices are quite reliable as compared to packages offered by many other parallel themes.

MyThemeShop Features


Users of MyThemeShop are very happy and satisfied due to its range of useful features. Inbuilt ad management, refined social-sharing buttons, functionality of contact form, mobile friendly themes, lightning-quick load times, and clean, lightweight and robust code are some of the vital features which users like about MyThemeShop Themes. With the shortcodes provided in every theme, you can add attractive design elements of your choice to your website with ease.

Moreover, it offers fully mobile responsive design or we can say responsive WordPress themes, secure WordPress plugins, cross-browser compatibility, and SEO friendly themes (SEO optimized themes). Also, each theme comes with a described video tutorial with an unbroken support.

Besides, some more core features observed with Mythemeshop WordPress theme includes:

·         It is easy to install and setup, just a few clicks
·         It loads quickly due to an optimized code and designs
·         Its theme layouts are totally responsive and mobile friendly
·         It offers online documentation, video tutorials, lifetime usage and updates
·         They add minimum one theme per month
·         Themes are well-matched with WordPress multi-site
·         All themes are browser friendly and responsive
·         They accept Payment via PayPal or 2Checkout
·         For bloggers, they have affiliate program which pays 70% for each sale
·         Their lively support forum answers your queries very quickly

Benefits of MyThemeShop


SEO Optimized Themes

Only features are not enough to describe the importance of MyThemeShop WordPress Themes. We must also need to delve into its benefits. 
   
1.  Stunning Look:

If you want to build a successful blog from the scratch which makes you stand first in the crowd then you need to be unique. MyThemeShop is right there for you for the same to help you create an eye-catching design for your blogs or websites. You just have to pick the one you like from their theme directory and give few pinches to your design to create a stunning website look.

2.  Search Engine Friendly:

MyThemeShop themes are optimized perfectly for search engines so you don’t have to bother much to create a search engine friendly design. These designs will help you see growth in your organic traffic.

3.  Completely Mobile Responsive Design:

If your website is not mobile responsive, it could be a big loss to you in terms of money, traffic and sales. MyThemeShop themes help you out with this also as these themes are fully mobile responsive and there is no need to use any additional WordPress plugin to make your site mobile friendly.

4.  Radiating Fast Loading Times:

Most online readers love to have things in speed and fast loading websites. MyThemeShop themes are in reality quite faster because of their coding. An extra care is taken to create user-friendly websites that have great functionality.

5.  Low Cost and Responsive Support:

They price themes at very small cost and also provide 24/7 customer support.  

6.  Regular Updates:

They often update their themes and plugins.

7.  Sophisticated Coding:

Most of the themes at MyThemeShop have simple coding where you can easily change few things if you want in your design.

8.  Integrated Features:

They have custom dashboards which consist of numerous SEO options, easy to use shortcodes and lots of highly developed widgets that make your website more potent.

9.  Cool to Use:

It would be a great fun to customize your site as you want without much hassle.

Pros of MyThemeShop


Following are some of the pros of Mythemeshop WordPress themes:

1.    You get an array of models and pre-built configurations which are easy to set up for your project.
2.    With the fresh, spotless and tempting design, it helps reduce page load times while attracting more visitors to your site.
3.    It has many SEO friendly themes with SEO friendly codes suitable for your website which helps you get at the top in the search engine results.
4.    One of its themes called Schema takes the least time to build websites.
5.    Most of the themes use a quality code, fast loading time, visibly identified content and inbuilt review approach.
6.    For selection, you get an extensive series of themes, better plugins, wide range of websites, with supportive documentation.

Cons of MyThemeShop


Though there are many appreciable features, benefits, and pros of Mythemeshop WordPress themes, there are some cons too:

1.    Some of its themes appear quite similar
2.    They don’t have the features and flexibility of few multipurpose WordPress theme
3.    It does not work with wordpress.com.

So, for those who are looking stunning, elegant and surprisingly simple appearing themes, MyThemeShop is right there. Have a great blog design to boost your sales as well as traffic with MyThemeShop Themes!


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Author Bio
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Gangadhar Kulkarni
Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutionsa one-stop shop for all that your website needs. It provides you cost effective and efficient content writing and digital marketing services. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest 

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The Ultimate Guide: How To Start Your SEO Business

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SEO Business Tips
The most fundamental question for SEO (Search Engine Optimization) - how to start it? If only the answers are as easy as the question itself, things would be easier.

Unfortunately, they’re not. Honestly, the question is vital, even more so since Google’s sweeping updates started the coup de grace to many unsuspecting owners of websites or webmasters.

You want to start your own SEO business, but the problem is you don’t know what to do and how. Don’t worry; this article will help you through the essential and important points of the topic.

Starting an SEO business is easy, but the challenge lies in doing the job with perfection and handling the clients. So, let’s take a look at the steps that you have to do in starting your SEO Company.

1. Study and Learn SEO (Search Engine Optimization)


In business, there are no shortcuts. You can’t just jump into business right away if you don’t know a thing or two about the industry that you want to start. You have to study and learn first, and you will have to start from the basics.

Learn the basics of SEO, and you should know too that this sector is notorious for its ever-changing trends and topics. Google releases algorithm updates now and then so you also have to assimilate new strategy and master SEO. If you’re not that sure of yourself, you can hire SEO consultants who can provide you with in-depth knowledge about the nitty-gritty of SEO.

If you want to build your own SEO business, you need to be flexible in acquiring new things. Most people have learning curves that may take a few years, but if you already have background on SEO, all you have to do is sharpen your skills by learning new techniques.

Most importantly, make sure that you already have firm grips on analyzing and identifying keywords, off-page, and on-page SEO techniques, investigating the potentials of a site, ranking keywords on Google first page, settling errors in a site, etc.

2.  Create a Website


When you’re through learning SEO, your next priority would be starting your website. This is a crucial step because people will look at your site first. Clients will not come to you directly and give you projects.

It’s an advantage if you own a website, but if you don’t, then you have to create one and rank it as much as you can. Create SEO tips in your blogs then try to fish for potential audience and when you do, convert them into customers in the long run.

Make sure that your website visually entertains and contains relevant and credible contents to attract visitors and potential clients. Grab their attention by putting good service pages with free giveaways or demonstrations.
                                 

3. Compose a Business Plan


Online Business Strategies

If you’re a newbie in business, you need to create a proper business plan for a minimum of three years because you can do a lot with your business in further days. So prepare a comprehensive business plan.

Business plans may help you get investments for your projects if required. Not everyone has the potential to retain investments, some look for investors and some apply for loans, so it’s good to have business plans for requisites.

The additional advantage of having a business plan is that it will not only help you get loans, it will also generate attractions to large enterprises.

4. Create Your Brand Name


Now, this is where the real game starts.  We’re done with the expertise curves, learning curves and investments curves. The next step is conjuring a name fit for your brand.

Creating a straightforward and great name that people can remember easily is the best option. You need to be precise and keen. Create accurate descriptions and visually entertaining logos that will attract the attention of visitors. If possible, do a little study to your competitor’s description then create your description (better than your competitors) to generate more audience to your site.

5. Create a List of Services That You Offer


The final part of the process is creating the list of services that your soon-to-be SEO Company will offer.

You need to be able to tell your clients or customers that you offer certain services in your business. Placing and maintaining a service page on your website as well as upgrading it with proper modifications is imperative in the present online world.

Be patient and fair when it comes to pricing your services. You can give the details and the prices of your services when a client contacts you. Overpricing at the start of your business is a big no-no! It’s a bad practice and many customers will not show interests to your services so start at the lower rate.

Establish a good reputation first, and then you will acquire a brand name in the society, by then you can charge higher service fees if required.

Takeaway


Now that you know what you have to do, the rest is in your hands. The ultimate challenge is how to understand the real world of marketers. Regardless of the niche that you are targeting, you need to know how each and every niche works. Put your best efforts, follow the guides above and in no time, your business will be heading to the road of success.


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Author Bio
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Wade Cockfield
Wade Cockfield is an entrepreneur and SEO Consultant based in Melbourne, Australia. He is also the founder of Wade Cockfield Executive SEO Company, a full grown digital marketing agency that provides top-notch and efficient content strategies to different companies. On his free time, he likes to write his wisdom on SEO and digital marketing and shares them with his avid readers. He loves to read about politics, sports, trends in technology and current events in his spare time.

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