10 Ways To Grow Your Business Through LinkedIn

Posted By // No comments:
LinkedIn Marketing Tips

In today's digital world, the way business is done has gone through a radical change. Social media platforms that were used as a method to interact with various people around the globe has turned into an efficient marketing tool. Thus, opening new doors for the entrepreneurs constantly working to grow and nurture their business in a unique way.

LinkedIn is one among those social media platforms which offer an unparalleled advantage, if you are willing to work hard and put efforts into it. However, it is no rocket science to grow your business on LinkedIn, but some simple principles to follow. Keep on scrolling to discover the top 10 ways.

  1. Complete the Profile and Update it Frequently
We, always tend to leave out a bit here and there while trying to complete the social media profiles. Don't we? But, make sure you don't do that on LinkedIn. LinkedIn profile is what presents you to the professional world. Having a complete profile will only make it easier for your potential customers and clients to find you, not just on LinkedIn, but also on the search engines. Moreover, LinkedIn gives you the opportunity to link out from your profile to other sites, whether it is a blog, a twitter page or even your own company's website. Thus, directly beneficial for you and your business.

  1. To Grow Make Quality Connections
LinkedIn, just like other social network websites is all about building relationships, professionally called connections. The more, the better it is. Therefore, LinkedIn has established that having 500 connections or more makes you a networker and an influence on their site. So, strategically build the number of your first degree connections because they lead to more second and third degree connections. Crossing the 500 mark, will let the people know that you use it to do business. Thus, they will add value and connect with you.


  1. Share Relevant, High Quality Content with Your Connections
A good content plays an important role. Since, it is one of the best ways to boost engagement among your connections. So, they talk about relevant and timely news in your concerned industry and share it too. LinkedIn lets you tag your connections in your articles and posts to ensure, they get notified of the post. Do remember, that it should also teach others how to solve a problem and simultaneously get their work done easily. It will help you get established as a thoughtful leader which in turn will naturally lead to more business.

  1. Use the Sponsored Updates
LinkedIn for Business

With the help of the sponsored updates, you can pay to push your post into an individual's LinkedIn feed. They give you an option to pay per click or pay per 1000 impressions, just like the other social media platforms for online business do, but with one major difference. That is the ability to customize, totally based on the company's name, job title, function, skills, schools and groups. Using this method you can target the interested industries without any fuss. Thus, it makes an excellent way to promote high quality content to the targeted audience with a strong call to action.

  1. Create, Participate and Stay Active in the Groups
Groups are said to be one of the most fundamental elements of the LinkedIn professional network. Being a part of a relevant active group irrespective of the fact, whether you have created it or joined it can expose you to discussions that can benefit your professional experience along with your business. However, creating and managing a group sure does provide you a level of credibility. So, make sure you are sharing content that is high in quality and valuable to the other group members.


  1. The Valuable Endorsements and Recommendations
There is no doubt about the fact that LinkedIn's endorsement is a pretty awesome feature. Without much trouble, it allows the people to provide positive information about their connections quickly and easily. Whereas, it's quite hard to get a recommendation because it takes time to write, but it is totally worth the trouble. Therefore, request your customers to give written recommendations or simply endorse your company for the skills or the expertise. However, avoid sending out a mass email to everyone for an endorsement. Instead, write a more personal note to target one specific group at a time.

  1. Export Your Contacts into the E-mail Address Book
Every person you are connected with on LinkedIn has for sure associated their e-mail address with their account. This gives you an opportunity to connect with your connections outside of LinkedIn as well, unless it's China. If you are not aware as how to export your contacts, go to Connections then Settings, Advanced settings and then Export LinkedIn Connections. You will also get an option, to download the file from which the contacts can be extracted directly to your e-mail accounts. The only problem is that you have to download the entire library all at once. So, do not disturb your original file, just add the new contacts to it from the recently downloaded library.

  1. Encourage Your Employees to Join LinkedIn
This is one of the easiest ways to increase visibility and to expand the company's networking base. Encourage them not only to join LinkedIn, but also complete their profiles in the most appropriate way. By connecting with your own employees will allow you to open your own network to a vast pool of connections. These connections can turn out to be valuable customers and clients, with whom you were not connected before.


  1. Your Company Page Matters the Most
The company page, just like your own profile is the heart and soul of the company. Let the company's page with colors, images and content be in line with the actual website of the company. Do add other  social media profiles, the business to it as well. Therefore, make sure to update it regularly, so that the brand and the company looks active. Because, no one wants to stumble upon a company's social media profile that is not updated regularly or even worse not at all. Creating a LinkedIn presence and then not maintaining it is far worse than not having one at all.

  1. Do not Neglect the Summary Section
One of the most common mistake people commit is, to neglect the summary section completely as if it does not exist. Moreover, this is the place where you get to directly and persuasively speak to your targeted audience. So, write in first person and use complete sentences to add your point clearly and succinctly. Also, introduce yourself to the prospective clients and customers. For them, include your contact information again to make it easier for them to reach you.

So, keep growing your business thorough LinkedIn with the right strategies given above. If you have got a better idea, we'd love to know all about it. Do not forget to share with us.


---------------------------------------------------------------------------------------------------------------------------------
Author Bio
---------------------------------------------------------------------------------------------------------------------------------
Isha Singh
Isha Singh is a technical writer at oCodewire blog. She always trying to take advantage of the technical knowledge she has to help people gain a foothold in the digitized world. Read her sharing views on marketing services, e-commerce platforms and web & application development.

---------------------------------------------------------------------------------------------------------------------------------

Why You Don’t Want To Miss Out On Integrating Relationship Building Into Your Content

Posted By // 2 comments:
How Connected Are You Trying To Be In Your Relationship Building

Where better chance to find a place to network with other webmasters than through your content. There is always a portion of people in an audience that turn out to be a webmaster so you actually do know that it's worth it to try your luck. Even though you might not be getting any traffic to your website.

Not only is this an easy thing to do but it's an easy thing to make valuable too. All you have to do is warmly insist to people that you are interested in hearing about some type of thing that applies to your own interest. So you can ask people to share stories with you about anything because as a webmaster in so and so niche I am interested so much in that thing.

Turn People Into Something Valuable

When you choose something that more than most people will have to be webmasters to share about it then the people who might take the most notice will be webmasters then. At the very least you might find yourself connecting with some people who are very interested in the type of content you write about and might be very possibly potential customers for you in the future.

By reaching out to people in some way in somehow on your website as part of the flow and as part of the process is an essential step to be taking as customers on their way to becoming customers. It is simply a fact that the closer you or your brand can put a personal touch on what you have to offer the better an experience you can provide.

If you are looking to learn how to network with other people you might want to read Content Marketing: 5 Steps To Build A Massive Audience. This will give you a leg up when it comes to approaching the entire goal of networking and being networking worthy. Otherwise if you know what you are doing stick around here with me.

Grow A Powerful Similarity In Your Focus And Your Goal

When I am following along with a website and really interested in the content as a webmaster I start thinking how could I make this person part of my elite force. How can I take every chance I could get to even let people know I want them to be part of my elite force without not being able to work it into my material?

When you have the power to add all kinds of filler and story to your content. How is there no extra room for adding thought or connection or feeling? It is just a fact that there is room for these things and to add them is no extra trouble. It's what you are meaning to do isn't it?

How To Integrate Relationship Building Into Your Content

-Have a powerful presence.

-Think about what type of person you want to attract to you before you write for them.

-Offer things to people that make it worth it for them.

-Create or add to funnels more options or exposures of how networking with you is a real possibility.

-Try using direct approaches and indirect approaches to see what suits you best on your website.

-Develop content that touches on your presence in networking.

-Create and share content that starts with the offer to practice networking and builds to the idea of a real opportunity.

Take a lesson from 5 Expert Tips For Beginners At Blogging and make sure to keep your writing style tight. Hints towards tone and voice being in tune with your audience lead you to a stronger chance at being able to build connections. This will help us as a tool for gearing our content towards including strong networking calls to action.

I try my best to tell my audience that I expect them to even link to and support my posts because they are there reading them. Mostly I can't stop believing that if you can actually make it to the end of a post that you didn't like it. It was at least doing something right. So how don't I have lots of posts you might want to link to?

I try my best to be as careful as I can with this approach so people understand that if they showed me they were doing this it would mean we were closer to having built a friendship. Fandom can certainly blossom into full-fledged peer to peer relationships and it isn't bad that it will sometimes happen that way.

What You Don’t Want To Miss

-More friends.

-More allies.

-More feedback.

-Better support.

-Lifelong friends and connections.

-Deeper networking opportunities.

-People to share with.

While my final opinion on how to make this the most efficient might be in line with the teachings in 15 Blogging Tips And Tricks To Make Your Blog Stand Out where you can better understand engagement from a different perspective than just writing a great post. Reducing your bounce rate goes hand in hand with being able to connect with people and appeal to the goal of having people connect with you. Follow these tips and make your bounce rate drop like crazy as you learn how to make your blog stand out more.

Put It Into Action

If you follow this advice you will be one step closer to the supreme advantage you have the power to offer yourself. The power to have people find and connect with you. To like you, to share you, to support you. To even work with you.

-------------------------------------------------------------------------------------------------------------------------------
Author Bio
-------------------------------------------------------------------------------------------------------------------------------
Adam Joshua Clarke
Adam is a professional webmaster and entrepreneur who writes with an enthusiasm for helping others so they can find success with their websites just like him. You can also find him on Twitter.





-------------------------------------------------------------------------------------------------------------------------------

SEO Best Practices: The On-Page SEO Checklist for 2016

Posted By // 12 comments:
On Page SEO Checklist

Whenever we heard the term of On-Page SEO it gives us a thought of Meta tags, HTML coding, Image tags, and other elements that are directly connected with a website. When you are thinking to put your website in high ranking it’s important that at first you give importance to your website Structure and ON page SEO is total a matter of that.

Moreover, On-Page SEO is most important factor for SEO. It is basically the factor directly connects with your website. For ranking high in search engines, Anything worth doing merits doing great, and that is surely the situation when it comes your site's Search Engine Optimization (SEO). Yet, SEO best practices can feel like a moving target.

In November 2003 Google did a major modifications to their search relevancy algorithms. Which was known in the SEO community as the Florida update or algorithm. That algorithm striking SEO harshly. So, today I am going to share a simple blog post about “SEO Best Practices: The On-Page SEO Checklist for 2016”  I hope this will help your On-Page SEO project more effective and Successful. 

SO here we go……

1. Title Tag: 
Title Tag

The title tag informs Search Engines about your website. Basically, what the page is all about. It informs if your website is relevant for that specific keyword or keyword phrase.

However, Search engine results will highlight the keyword phrase or the keyword of your website to the user who has searched for those items. So it’s very important for ON page SEO. 

Here are Some Best Practices for Title Tag:

Ø  Title tag should be unique
Ø  Title tag length should be 55 characters or less in length. (Actual length of title tag is 79 characters) 
Ø  Using dash in keyword phrases and a pipe at the end before the brand name 
Ø  Avoid using duplicate title tag.

2. Permalink Structure:  

Permalink is basically is a URL which links to specific news, blog or any web posting. Now a day’s permalink is mostly used for the blog post. This frequently changed and updated. 

The Permalink option in WordPress lets you simply modify the layout of your URL and make it understandable for humans and even more significantly boost your search results in the search engine.

Here are Some Best Practices for Permalink Structure:

Ø  Using “Day and name” for specific posts.
Ø  If there is similar post in one domain then using the post name
Ø  Including website keyword, phrase or a variation of it in the URL of the website page whenever its possible
Ø  Try to use permalink like http://example.com/post-name, Don’t use like this http://example.com/?p=N


3. Meta Description:
  
Meta Description Tag

Meta description is a tag. It’s basically a HTML and XHTML element.

However, this describes the website page to search engines.  Meta description is very top important thing for search engines.

Meta descriptions show with searched keywords painted in bold, so incorporating your targeted keywords into the Meta description can help to further emphasize your search result to prospective visitors.

The Best Practice for Meta Description: 

·       Meta description length should be around 150 to 160 characters
·       Not using any quotes or any non – alpha characters (Google don’t allow this)
·       Do not use any duplicate meta description
·       Meta description should be compelling.

4. Unique Content:  

“Unique Content” doesn’t mean that we have to write  a content of your own words. It means the original Content. It’s not necessary that idea should be new. 

Unique content it basically rewrites some ideas that you have learnt in school, newspaper or the internet. For ON page SEO Unique Content Is one of the most important factor.

There is Some Best Practice that You Need to Follow for Unique Content:

·       Using search engines tools for uniqueness check

·       Re-write the ideas for with a different keyword 

·       If there are many articles on a same topic its best practice is to create difference with title, writing style, keyword phrase and the length of the article.

·       Use a tool to check uniqueness of your Content. You can use plagiarism Checker for that. 

5. JavaScript & CSS External: 
Web Development

JavaScript is basically a programming language used in web development and CSS is a style sheet language used for relating the appearance of a document written in a markup language. You need to make certain the most vital code is the principal thing the search engines bots crawl. You can externalize the code that hinders this to guarantee there aren't pointless lines over the body content.

To find out the best practice for JavaScript and CSS, you should Read this.

6. Content Keyword:  

Content Marketing

The content keyword is basically the keyword selection for the Content of your website. Choosing the right keyword for the content is one the most important thing for the search engines. 

The keyword should be absolutely relevant to the keyword phrase and with the content. This is a most important factor of ON PAGE SEO.

The Best Practice for Content Keyword:

Ø  Content keyword should be totally relevant to the content phrase.
Ø  Using the keyword phrase 4 times within your Content ( abuse is not acceptable)
Ø  Using Internal linking within your website that point back to this pages


7. Mobile Friendliness:  

Mobile Marketing

The website should be mobile friendly. Cause, in 2016 the technology is very fast. In order to get more response from the search engines or from the users the website should be mobile friendly. The GOOGLE gives a very importance for mobile usability websites. You can also check for your website Google’s Mobile-Friendly Test for developers here.

The Best Practice for Mobile Friendliness:

Ø  Creating A touches friendly design 
Ø  Reducing HTTP requests and increasing site speed.
Ø  Fixable layout that detects user screen size and orientation

8. Image Alt Tags:   

Alt tag is an HTML element which indicates the image on the website. Alt tags provide useful information to the search engines crawl. Because of that Image Alt tag is most things for Search engines.

The Best Practice for Image Alt Tags:

Ø  Name should be describing the images like what they are.
Ø  Using dashes between the words 
Ø  Avoid using non-alpha characters in images like: %,&,@....etc.

9. Anchor Text: 
Anchor Text Optimization

Anchor text is basically a visible text which contains a hyperlink, and that hyperlink links to another document or the location on the web. Anchor text is mostly used to link with websites.

The Best Practice for Anchor text:

To find out anchor text best practice, click here 

10. Privacy Statement:  

Privacy Statement

Privacy statement is basically a statement about the visitor’s data. Suppose your website contains some visitor’s information like their name, number, address, account details etc. Then there should be a privacy policy to inform visitors about their data

The Best Practice for Privacy Statement:

Ø  Privacy Statement should be legal 
Ø  The statement should be as per country government
Ø  The privacy policy should be appear on the home page 
Ø  There should be an option to download the privacy statement.

11. Website Map/ Structure:  

Website mapping is one the most important factor for ON page SEO. Every website should have an HTML sitemap and every page of the particular website should link to the sitemap.

The Best Practice for Website Map/Structure: 

Ø  Using HTML sitemap
Ø  You should also have an XML Sitemap you submit to search engines.
Ø  Website navigation should be descriptive.
Ø  Avoiding drops down menus

12. Social Media Sharing Buttons

Social Media Sharing

For search engine optimization social media is the most important factor. Your website must have a Social media share buttons. Like if any visitor likes any of your post or blog from your website so that he or she could easily share that to social media sites. That will increase the visitors. For search engines ranking social media is one of the biggest or we can say the most important factor.

The Best Practice for Social Media Buttons:

Ø  Using top and most used social media sites
Ø  Don’t use too many social media buttons
Ø  Using left side to include the social media buttons (Depending on your website structure) 
Ø  Always show the number of shares, likes and involvedness result to visitors, people usually like most recommended things. The number will give your website visitor an idea about the people involvedness.


13. Heading Tag:  

Heading Tag

Heading is basically the headline or the introduction text. Heading Tag is a HTML tag to define the headline. In HTLM heading is define with <h1> to <h6> tags. 

The Best Practice for Heading Tag:

Ø  Don’t use heading for design.
Ø  Title should be in h1 tag
Ø  Try to use keyword in headers
Ø  Avoid stuffing.
Ø  Avoid using an HTML header tag in multiple times for multiple pages.

14. Internal Linking:  

Internal linking means the link to your own website. Internal links are the hyperlink which links one page on a domain to a dissimilar page on the similar domain. It’s basically allowing user to navigate a website. Internal linking helps to improve ranking for certain keywords.

The Best Practice for Internal Linking:

Ø  For user experience, internal linking should be done when it's useful
Ø  Internal linking should not more than 6-7 links per page 
Ø  Careful about broken links as this is bad for SEO
Ø  The total links of per page should not cross 100
Ø  Use no follows tags wisely
Ø  Anchor text or keyword can be use for internal linking but avoid exaggerations.
Ø  Variation in internal and external linking is always recommended

15. Server Configuration:  

To keep the website running and for better user experience it is very important to keep the server under surveillance all the time. Like: 404 errors, 301 redirects, and other errors.

The Best Practice for Server Configuration:

For the best practice of server configuration, you can check out this link. Learn more 

16. Page Load Time:  

Page Load Time

The website loading time or we can say the page load time is one of the most important factors. Basically, it means how extensively it takes for your browser to obtain the first byte of information from the web server.

The Best Practice for Page Load Time:

Ø  Improving Server loads time
Ø  Enable Compression, it means reducing the size of your CSS, HTML and JavaScript files that are greater than 150 bytes.
Ø  Reducing redirects.
Ø  Optimizing Images.

For better page Speed analysis you can directly use the page speed tools to analyze and optimize your site following web best practice.

17. Content Length: 

Content Length

Content length is basically collection of content present on your each web pages. The length of the content is very important for ON page SEO. For search engine ranking, content length is one of the important factors.

The Best Practice for Content Length:

Ø  Try to write a content 1500 words.
Ø  Remember quality is better than quantity.
Ø  Don’t force your content and fill it with fluff.
Ø  Always make your content easy to learn.
Ø  Podcast 22 mins, title tags 55 characters, videos length should be 3 to 3.5 mins, paragraph 4 lines or less. 

18. Linking Out Relevant Resources:

SEO Linking

Linking out relevant resources means linking the other piece of content on the web. For search Engine ranking linking out the relevant resources is very important. Irrelevant linking could make your website penalize.

The Best Practice for Linking Out Relevant Resources:

Ø  Relevant Anchor text while linking out
Ø  Link out with the high-rank domain for gaining more values to your content
Ø  Global popularity like Wikipedia got thousand of diverse sites linking to it. while means the global popularity is most important while linking out.

For more external linking you can read the MOZ guideline for external linking

19. Ensure NO Spam Tactics:  

Spam Free Website

Last but not the least ensures no spam tactics for SEO. I am pretty much sure that you don’t want all your hard work goes useless and affectless. To ensure that you go through Webmaster Guidelines  and also you can read Google Guide to make sure there is no spam tactics for your SEO.


Final Thought:

That was the most important elements for ON page SEO. Every website owner tries to do the best structure for their websites. I have tried to incorporate the best practices and a simple checklist for ON page SEO. However, a mistake is bound to happen. I hope you can use this article as a checklist and you will be able to avoid those mistakes.    

---------------------------------------------------------------------------------------------------------------------------------
Author Bio
---------------------------------------------------------------------------------------------------------------------------------
Jabed Hasan
Jabed Hasan is a Digital Marketing Specialist at Mountnow. He is passionate about writing and love to write on SEO, CRO, Growth Hacking and Online Marketing Strategies.




---------------------------------------------------------------------------------------------------------------------------------