Advanced Keyword Research Guide for Mobile Search

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Mobile Keyword Optimization

Mobile devices, especially mobile phones have emerged as the primary devices for the majority of the people worldwide to access the internet. In October 2016, the use of mobile devices – smartphones and tablets – surpassed desktops for browsing the net. Mobile devices accounted 51.3% browsing while the desktops for the remaining 48.7%.

Apart from being the preferred medium of internet browsing, the time spent on mobile-based browsing also far exceeds the time spent on desktops. In the US, an average user spends  87 hours a month accessing the web on mobile devices. This figure is 66 hours for the UK.

In comparison, hours spent on desktops in the US were 34 and the UK 29.

Why Optimize for Mobile?


Use of mobile devices to get information through search engines exceeded desktops in the US in 2014 and since then there’s an upward trend. As of 2016, over  110 million internet searches took place in the US on mobiles vis-à-vis 81 million on desktops. 

There are more interesting statistics that highlight how mobiles have gained prominence.


For 81% users, convenience and speed at which they can search the information are important. 

53% mobile users think searching information on mobile is quick. While the time taken for a search query to display search results might be the same on a mobile or desktop; search on mobile is indeed quick because it’s always on and handy. 62% users find it convenient to use a mobile device and therefore, prefer it.

The crux of the matter is, mobile is now the primary device for accessing the web and searching information, which brings us to a crucial aspect – optimizing the content for efficient mobile search results.

The solution to this issue lies in using keywords for mobile SEO.

This article explores in detail how you can use keywords for optimizing your business’s online content for the mobile devices. 

Comparison of Desktop and Mobile Keywords


Mobile Keyword Research

There are subtle differences between desktop and mobile keywords.

These are.

1. Short Versus Long Keywords


While browsing the internet on a mobile device, a user has to type with thumbs on a very small keypad or virtual keyboard.

It tends to make typing difficult and consequently, the keywords are shorter in comparison with keyword searches on a desktop keyboard.

2. Spoken Queries


A large number of mobile users now use voice commands to search for information. Apps like Siri, Cortana, and Google Allo work as virtual assistants and respond to voice commands by helping search relevant information. This is usually not the case with desktop users who still type the information in a computer instead of speaking to it.

3. Scope of Search


Most of the information searched on the desktop is general in nature. You’d want to know the latest news or the election results. In comparison, a large number of mobile searches happen when people are on the go and need some relevant information. This makes the information they search more specific and local. Hence, the location-based search is a crucial part of mobile keyword optimization.


Based on the above differences, you need to plan your keywords for mobile searches, which is further discussed in detail in the following sections.

Keep the Keywords Short


Mobile searches are mostly based on short keywords. Users find it inconvenient to type long keywords on their mobile devices as they type using thumbs.

The ideal keyword length for a mobile is two or three words. Anything more might not get searched.

So, while planning mobile keywords, prefer not to use long tail keywords. Instead, keep them short but relevant.

Search for keywords that are short enough and yet address the search queries efficiently.

To identify and analyze the keywords, you can use tools such as  Google Keyword Planner or SEMrush.

Let’s take a look at how you can use SEMrush as it offers an option for mobile keyword search.

Once you’ve identified some of the broad keywords, go to SEMrush and type them one by one in the box to search.

On the next page, you’ll see the results of the most used keywords associated with the one you typed on the previous page.

On the top, you’ll see an option to select the device. The default option would be a desktop. Change it to mobile to see the relevant results.

If you compare the desktop and mobile keywords, you’d be able to see the differences in their lengths. Desktop keywords are much longer.

What works on the desktop is entirely different from what would work on a mobile.

Focus specifically on mobile to generate the best results.

Optimize for Voice and Other Searches


A lot of searches on mobiles take place through voice commands.

Voice searches have three key attributes:

1.    They are usually in the form of questions

2.    They are short queries

3.    They are skewed towards local location-based searches

Let’s take a look at each of these attributes one by one.

1. Questions


Most of the search queries that take place using voice commands are in the form of questions. This is because while using the voice command, people speak to their smartphones just like the way they’d speak to another person.

For example, a typical voice search command would be, “how’s current climate?” and not “current climate”. It’s because the latter just sounds so unnatural even to oneself.

Questions also reveal the intention of the users rather than more general search terms as used in typed keywords. So, “how’s current climate?” has an entirely different intention than “is climate good for windsurfing?”.

Hence, if you’re into windsurfing business, you’d know that the query is from a user who is interested in hiring your service.

2. Short Queries


Just like the typed mobile queries, several of voice search queries are also short. Therefore, optimizing your content for short keywords works perfectly for voice searches as well.

3. Local Searches


Google Local Business

A lot of voice searches take place when people are on the go and need to find something in the local area. This is discussed in more detail in the next section.

Other forms of searches include using Google Goggles and Google Images. These tools allow users to upload an image and search for it. And, they are gaining popularity, especially among the mobile users.

To associate keywords with these forms of searches, use alt tags for the photographs you upload as your content. An excellent way to use image search to promote your business on mobile is to have a unique logo. When people scan it or take a snap of it to search the details, it’ll display your business.


Optimize for Local and Location-based Searches


Mobile searches are biased towards local and location-based searches. Here are some key stats.

     94% of users who use mobiles to search, used it for searching location based information

     85% searches for a shopping store in a location resulted in a call to the store in less than 5 hours

     80% of them visited the store in less than 5 hours
     Among all the location-based searches, 51% resulted in the users visiting a store in that location

     48% of them made a phone call to the stores

     29% bought something from the store

The above information shows the relevance of using local and location-based keywords.

When users are on the move, they don’t have the time or inclination to look for general information. They want something specific, and they want it quick. Also, they don’t carry their laptops around with them.

But most of them have a smartphone handy, which they use to search for local location-based information. Such information is more relevant and direct to them.

They may also search for generic information. However, looking for something specific and near them, scores way above generic searches.

To make the most of it, plan your keywords in a way that they include local and location-based keywords.

To achieve the best results from these keywords, register your business with Google Local Business. Also, list your business’s name, contact details, and address on each of the pages of your content.

Registering with Google Local Business will list it on Google Map and make it easy for people to find it.

This method will efficiently complement your keyword strategy. The keyword will help display information about your business to the customers, and its appearance on the map will help them find it.

Conclusion


Mobiles have already become the primary devices for browsing the internet. And, they’ll only achieve more popularity. Don’t miss the opportunity by focusing only on desktop keyword planning.

Invest time in planning keywords for search engine optimization for mobile devices. When compared with desktop keywords, mobile keywords are shorter and easier to plan.

Keyword planning is a response to the users’ behavior. Considering the above mentioned behavioral attributes, viz. short keywords, voice search, and local location-based searches will go a long way in optimizing your content for mobiles. It’ll consequently help you grow your business more successfully.


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Author Bio
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Anthony Bergs
Anthony Bergs is a project manager at Writers Per Hour. He always keeps an eye on the marketing sector to implement the best innovations in the strategies that he builds. He’s always open for new connections and partnerships.





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Guide to Understanding the Differences Between Ethical and Non-Ethical SEO

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Ethical White Hat SEO

It is futile to invest in website designing and interface revamping without giving time as well as money in the promotion of the site. We have a website to showcase us or our business products online. Thanks to modern technology, it has become easier to maintain a business website. It is also now easy to make business transactions through a website. 

People can come to your site and check the products that you offer. They can easily purchase those products as per their requirements from your site directly. To provide online purchasing facilities, your website should be developed with precision.

The Essence of SEO for Your Website


SEO or Search Engine Optimization is an essential part of a web-based business as well as website. You cannot make money through your site unless people start visiting it. The daily visitor count should be 1000 or more so that you can get better sales data and higher profitability. It is possible to achieve a high amount of daily visitors to a website through various robust as well as meticulous SEO tactics and strategies. In the following section, we shall know more about ethical SEO tricks as well as tactics.

Ethical White Hat SEO


When it comes to SEO tactics, different webmasters can be observed to adopt different strategies. Different people have different methods for achieving results. It is entirely true that SEO is not a homogeneous thing, and thus diversity in SEO plans can be noted. It is quite impossible to say which strategy would be more efficient. The overall campaign is important, and it should be done ethically. Ethical SEO campaign brings positive results to your business, and non-ethical campaigns produce negative results. Broadly, based on the ethics, SEO campaigns can be classified into three categories. They are white hat, gray hat, and black hat. 

White hat SEO is nothing but the most ethical as well as highly recommended form of SEO or Search Engine Optimization. White hat campaign follows on ethical methods for achieving results. It helps a business to attain longer sustainable results. It helps a business to grow ethically and get organic traffic for its web platform. Grey hat means a mix of a white and black hat. It means ethical techniques are blended with a few non-ethical tricks to bring better results. Such strategies work in some cases, and in some cases, it does not work. Black hat SEO is non-ethical SEO, and thus it is not recommended by experts. It can cause more damage than giving anything positive for your website or web-based business.

Black Hat SEO

For the ultimate hat guide, in the following section of this article, we shall find salient advantages of white hat SEO over gray or black hat SEO techniques or strategies.

1. Long Sustainable Results


White hat SEO gives long lasting results to the users. In other words, the time and money you invest in white hat SEO will start paying your back after some time. This payback stays active for a long time. A successful SEO campaign can take a business to a new height of success. It helps a business to grow immensely. It helps a business to flourish impeccably. On the other hand, black or gray hat SEO will leave negative impacts on your web-based business. Black hat SEO is particularly harmful to your web-based business.

First of all, the black hat does not target to bring organic traffic to the website. As a result, the website or web-based business platform gains a few achievements in the short term, but in the long run, it fails miserably. Black hat starts earning a negative reputation for your website with the advent of time. The same thing will happen with gray hat SEO, though the intensity of the negative results will be minimal. Black hat SEO can lead to suspension of your website on Google. Thus, you need to be quite careful about this kind of search engine optimization technique.

2. Better Business Development


White hat SEO aims to bring organic traffic to your website. It does not focus on traffic counts, but it focuses on bringing organic traffic so that ultimately your sales data can show that your company is growing quite impeccably. For better business development and higher profitability, these things are important for the businesses. Your business shall flourish with tactical and robust white hat SEO solutions or strategies. 

On the other hand, black hat or unethical SEO focuses on enhancing the number of visitors to the website. It helps in better search engine ranking. However, this method of online business promotion does not work for a long time. Since you do not get organic visitors to your website, you do not experience high sales jump for your products featured on the site.

3. No Glitches or Inconveniences


We all know that if we walk on the right path without harming others, we shall be able to achieve our goals in life. Ethical methods will take time for showing up results, but when the results indicate up, you shall find them to be more satisfactory. With a white hat, there is no chance of losing business reputation. 

There is no chance of getting suspended by the search engines. These risks are always there when you deploy black hat techniques or even gray hat SEO strategies. To avoid glitches or inconveniences, you must follow the ethical form of SEO. You must chalk out SEO plan with high sustainable, ethical methods.

Search Engine Optimization is all about helping a business to grow. To achieve faster results, people get into the unethical SEO strategies. However, if you analyze the risks and drawbacks of black hat techniques, you shall surely find it to be more convenient to invest time as well as money in white hat SEO tricks as well as solutions.


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Author Bio
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Derek Iwasiuk
 Derek Iwasiuk is the author of this article, and he is a professional expert on conducting as well as planning various SEO campaigns for various online-based businesses. You can get ultimate hat guide on his articles.



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5 Reasons Students should Learn Digital Marketing

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Digital Marketing Education

We are living in the digital era where we are witnessing numerous changes. Every industry now seeks digital assistance to gain a competitive edge in the market and retain its market share. It has given rise to tremendous job opportunities for digital marketers. In the last one decade, the center of gravity of the marketing world has moved online.  This is clear from the fact that the digital marketing industry has grown multiple folds in the last decade. The net worth of this industry is estimated to be around $68 billion.

Whereas the other industries are stuck with a growth rate of 5-10%, the digital marketing industry has shown a whopping rise of 40%. With this paradigm change and digital marketing emerging as a mainstream industry, there is a dire need for talented professionals in this field. A wide array of career opportunities is waiting for such professionals.

What are the Different Fields You can Opt for in Digital Marketing?


Digital marketing is a broad term; it further entails various fields. You can choose from any of these and gain expertise. Some of the prominent of them include the following:
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Web Analytics
If you are still wondering why you should not miss a chance to become a digital marketing expert, then you must have a look at the following details. Here I have highlighted five reasons students should learn digital marketing. Let's get started-

1.   Future of the Marketing World


As I mentioned above, digital marketing is the next big thing, it has taken a big leap from being an accompaniment of marketing to becoming the mainstream marketing strategy for companies. Today, when the world has gone mobile and more, and more people are seeking digital assistance to make buying decisions, companies are now focussing on candidates who can help them gain digital advantaged. Being a proficient digital marketer, you not only increase the probability of getting better job opportunities for yourself but also keep yourself ahead of the others who are still working on a traditional method of marketing.

2.   Industry Demands Digital Marketing Skills


Digital Marketing Skills

Did you know that digital marketing profession was amongst the top 5 professions in 2014 and the demand for the same hasn’t settled till now. The industry demand for professional digital marketers is increasing paving the way for the students to make it as their career choice. Even if you have cleared your graduation in marketing, you can anytime start learning digital marketing. There are various companies and certification courses that can be beneficial for you.

Name the industry, starting from real estate t travel, to hospitality, to retail; there is no industry which left untouched with the miraculous effect of digital marketing. These companies are actively looking for digital marketing experts.  If you wish to make a great start in the marketing world, make sure you have the digital marketing credentials added to your resume.

3.   A Wide Array of Job Opportunities


I have mentioned above that digital marketing is a broad field having various job prospects, you can gain expertise in Search engine optimization, email marketing, social media marketing, copywriting, online advertisement, inbound marketing, and many other options. 

The best part about digital marketing is that you can learn these skills at any time and get proficiency in any of this field will fetch you a decent job in companies. Another important point to note here is that digital marketing is here to stay. This is the future, and if you have learned the skills, you have secured a job for yourself.

4.   You can become an Entrepreneur


Digital Marketing Profession

Well, entrepreneurship is about taking right risks, and if you have become a digital marketing expert, you not only open the gateway for various job opportunities but at the same time, you can also offer these services as a freelancer. You can even start your own digital marketing company providing various services.This makes you self-sustainable and also gives you a chance to become your boss.

5.   Studying Digital Marketing is Affordable


Well, this is one course which will not make you’re your pockets light but will increase the weightage of your resume. You can pick up the certification course, and it doesn’t cost too much.

Final Words


Did you know that there were around 1.5 lakh jobs in the year 2016 and this number is going to increase in the times to come. Having an expertise in the digital marketing domain will not only open a plethora of job opportunities for the students but at the same time, it will make you ahead of time. Undoubtedly, digital marketing is here to stay for long and if you wish to reach the sky, it’s time that you should invest in learning and develop digital marketing skills.


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Author Bio
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Sohail Khan
Sohail is a content marketer and currently, he is associated with Smiletutor.org a Singapore tuition agency. His hobbies include writing, reading books, traveling and gardening.




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