How to Earn Website Traffic through Influencer Marketing?

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Influence Marketing

You must have heard about Guest posting. Guest posting, in SEO and marketing terms, is the effective way to get your dearly written content on a reputed website, and then routing some of those traffics to your own website.

Influence marketing is somewhat a more advanced evolution of guest posting, where you don't write a content for other websites. Instead, you ask those popular websites to promote your brand in their work on their website. Of course, there is a lot you need to do to do that. 

Well, that's a viewpoint from the content marketing angle. However, Influence marketing is not just about contents but a lot more, depending on the kind of influencer you are approaching to. The influencers have multiple ways to connect to their followers and those mediums can be leveraged to drive traffic.

How? They have the ability to drive traffic to your website, by recommending it among their followers. This article will explain how you can utilize the influence marketing to earn new website traffics that can be converted into final customers easily.  
  
But, before that

Who Exactly is an Influencer?


An influencer could be anyone who has a strong hold on their followers. People who follow them trust what comes from the influencers side. So if an influencer recommends a brand to his/her followers, the brand becomes a trusted name among that population of followers.

l  A popular blogging site could be an influencer
l  A Popular face in your niche could be an influencer
l  A popular celebrity could be an influencer
l  A popular YouTube channel could be an influencer, and
l  Even your Facebook friend whose advice you can trust is an influencer

Anyone, whom you can trust with the information they give to solve an issue is definitely an influencer for you.  

The Influencers have a Strong Hold


When 70% percent of teenage YouTube subscribers trust their followed influencers over traditional celebrities, you can imagine the kind of hold influencers have on their audience.

A similar stat is also there for social media references. 71% of consumers are more likely to create a purchase based on a social media orientation.

Now take a look at a stat that says "businesses generate $6.50 for every $1 invested in influencer marketing”.

Impressed? You should be. Perhaps, you may be now thinking about how would you find an influencer for your business. I can help.

How to Approach an Influencer?


Approaching an Influencer

Through influencer marketing, you are ought to make the influencer's audience your target population. So the first thing you should see in an influencer is what kind of audience and followers do they have. Do they coincide with the kind of audience suitable for your business niche?

For example, If the influencer’s followers base is mainly the women population, but your business sales only men products; should you consider approaching to such an influencer?

There are two reasons to say "Yes, You should approach":

l  The women might be interested in buying a product for their male acquaintances or counterpart.

l  The aim is to get website traffic, no matter if it's a women or men.

Sounds good, but I have developed some thoughts that stop me from approaching this influencer:

l  I am not sure how a women-centric influencer would be interested in promoting men-centric products.

l  The ultimate aim with website traffic is to generate sales from them. However, I am not sure even if these women come to my site, how many of them would be actually converted.

l  They might be interested in buying for their male counterparts, but I am not sure that interested population would be enough to give sufficient returns on the investments I would make on the influencer.

Finding an influencer is the toughest task in influence marketing. You may come across several creators by just Googling or crawling the social media. However, when you finally pick an influencer, not just any creator or influencer will do. You must ensure that it’s relevant to your brand and kind of products you offer if you want an effective marketing with a long-term influence over the audience.

l  Relationship

Build a relationship with the popular creators by sharing their work in your circle. Ask questions from them to show you are interested in their work. You have to earn an influencer, not hire. So, build a shared relationship, where you have something of value for the influencer. In this way, your brand, products, and content might get featured in their work if they find it valuable.

l  Honest

Approach only those influencers who have a clean record of being honest with their audience; influencers promoting products and services in lieu of money are not the perfect choice for you or anyone. There are chances, such creators would loose the hold in the long run if their audience finds the truth.

l  Honest Ones are Tough

It’s tough to persuade an honest influencer. However, it’s easy when your products are relevant to what they do, and you don’t force or pay them to say only good about it. Build a relationship before approaching with your marketing idea. Show them how good is your brand and products, and they can recommend it to their audience to solve their problems.

l  Persuade; do not Sell

Show them your product has a value. Persuade the influencer like you would persuade any potential customer. If your product or service solves a problem, actively mention it. Let them know the benefits of using it, and how it’s better than other similar products and services from your competitors.

l  Not Limited to Celebrities Anymore

Over the past few years, influence marketing has developed an additional branch which is quite different from what we have been seeing few years past. The niche of finding influencers is no more limited to celebrities only. Today a non-celebrity infleuncer gives better returns as compared to the celebrities. You should read “YouTube and eCommerce Market – A Hidden Link” to know how YouTube is being used for influence marketing with non-celebrity figures.

l  Have Patience

Building the roots of influence marketing is not an overnight achievement. It’s a process that takes months to build a relationship, prepare a plan, coordinate with the influencer and then execute the campaign. To be exact, don’t expect a success before 3-4 months if you want the companionship of a true influencer.

l  Affiliate Marketing

Providing an incentive to your customers is the best marketing approach, however, by providing an incentive to the influencer produces a boosted ROI when it comes to earning website traffic. By using affiliate marketing collaborations you can arrange a mutually beneficial “Give-and-Take” relationship with the influencers. When you make a sale through the link shared by the influencer, he/she receives a commission for the compensation of the great lead.

Different Ways Traffic is Routed to Your Website


Now if you have an influencer on your side, the website traffic will route towards you in different ways depending on the modus operandi of the influencer. In addition to mentioning your brand in their work, this is how they can share your website links to get you the traffic:

1. A blogger can add your site’s links in his/her content.

2. A social media influencer can add a link to your site in his/her post.

3. A YouTube channel can add your links in the video description.

4. An influencer can share your links in the blog comments he/she make.

5. An influencer can add your links in the Quora comments.

6. An influencer can mention your brand in their videos, meet-ups, and events etc.

Final Words...


There are 101 ways an influencer can route their followers to visit your site. If everything went well, you will have a massive website traffic in a very short time. Now it depends on your website, offers, UX, checkout, and lot more to persuade those visitors to become a customer.

So, leverage this valuable resource to its fullest and earn some qualified leads and traffic. Never, make it a paid relationship, incentives are a better alternative to directly paying. It's more like sponsoring the influencer's work rather than paying them to speak good about you. By sponsoring you do not mean to force the influencer to talk good about you. If you have something good in your brand, they will get noticed by themselves and the influencer will have no issues talking about it and promoting it.


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Author Bio
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Ethan Roy
Ethan Roy, a technical content writer by Profession. With years of experience on various eCommerce platforms (Magento, PrestaShop, OpenCart, Shopify), he has a lot to share with the readers. Currently working as Technical Content Writer at Velsof.



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8 Ways to Get More Comments on Your WordPress Blog

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Blog Commenting

Have you ever written a really great blog and thought, ‘this will get everyone wanting to comment?’ but then minutes, hours and days go by and you have no comments. Not a single one. Not even a spam comment. How frustrating!

Comments are a good way of analyzing how effective your content is in striking the right chord with your target audience. Getting people into discussions and debates is a great way to expand your audience reach and also to get more traffic to your site through content that people other than yourself are creating.

Done correctly, blog commenting through users is basically free marketing. Except that you do have to put the hard work in to make people want to comment on your blogs.

Let’s take a look at some of the ways you can successfully get people to submit more comments to your blog. 

1.  Create Compelling Content

Compelling Content Writing

Your content is what will get people talking so make sure you are tailoring your content so that it is relevant to your audience and will be the kind of content that people are searching for. You may want to use a keyword tool to get some ideas so that you are gaining organic readers for your blog. If you are a business looking to sell your services as a kitchen fitter, for example, interesting articles related to this will generate the right target audience.

2.  Ask for People’s Help or Opinions


As the saying goes - if you don’t ask, you don’t get. This is how it is with comments too. People like to be asked something and they will think that they are making a valuable contribution. Asking someone if they know how to solve a particular problem that you have, or asking them to provide their opinion on a topic will encourage more readers to comment on your blog.        

3.  Reply to All Comments


Comments are not just a one-way thing, you need to acknowledge when people leave a comment and thank them for their contribution to your blog. Even negative comments can be used to drive a positive outcome. If you have a restaurant for example and someone leaves negative comments on your blog you can turn this around. Be attentive and thoughtful with your response, asking them to discuss in more detail through emailing your team. This can help repair a customer relationship and others will see that when you get feedback, you act upon it and try to resolve it fairly.                            

4.  Surprise People


People are more likely to want to respond if you say something slightly controversial or that sparks a lot of mixed opinions. Whilst you don’t usually want a full on keyboard war taking over your blog, thoughtful opinions can lead to useful debates and people enjoy reading something a bit controversial and out of the norm.
                                  

5.  Get to the Point

Target Audience

Nobody really wants to read through pages and pages of text, so make sure that your blog isn’t so long that people are leaving before they even get close to the end. Keep on topic and try and get to the point fairly quickly or you won’t be getting many comments other than ‘zzz….’                                                

6.  Use Attention Grabbing Headlines


Carefully choose the wording of your heading. If it is too wordy and not very direct then it will have less impact. You can use headline generating tools that will give you ideas for wording that will make people really want to read your blog.                                
                                          

7.  Use Comments to Create Future Content


Comments give you a better understanding of what your readers really want, so make sure they know you are listening to their questions by creating your future blogs around their feedback. Instead of writing a long-winded reply to someone, create a step-by-step guide or even a video that answers their question.      
                                                

8.  Allow Sharing and Liking


Some people disable the sharing and liking feature but this is crucial if you want people to help you get your blog out to a wider audience. Make sure you have this enabled so that people can easily share with their friends.


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Author Bio
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Jett Hagletorn
Jett Hagletorn is a passionate content writer at Top 10 Website Hosting. She also has an unhealthy obsession with Word Press and is currently learning to code.





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Explainer Videos– Gateway to a Powerful Optimization

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Explainer Video Optimization

One of the main duties of an SEO expert is to create compelling content.

In the end, content is the focal point on any blog and one of the main reasons why people constantly visit your pages. Besides that, good content will always have a place among the top results of any search engine giving you the necessary traffic.

In the last several years we have seen an increased demand for video content.

This is especially common as we see a change of generations. Younger people are used to tablets, cell phones, and YouTube.

In fact, a lot of parents give their children access to laptops instead of telling them to watch TV. As a result, videos have become more popular than almost any other entertainment form.

On the top of that mountain sit explainer videos as one of the trendiest and newest forms of education.

What are Explainer Videos?


Explainer videos are a type of content that helps users understand a process, method or a term.

They have an educational purpose and although they are simple enough to be watched by anyone, they are focused on students and people who wish to learn more about a topic.

So, how is this content different from any other educational content on the Internet?

1. Short Form


Explainers are among the shortest (if not the shortest) types of educational content on the Internet. They are ultimate guides’ counterpart where one content is really long and thorough while the other is really short and up to a point. This is perfect for younger generations who do not tolerate long introductions and are quick to skip to something else.

2. One Video – One Topic


People usually tend to go broad when it comes to articles and videos. Even if you have a general topic such as “link building”, the person writing the piece will likely also explain some other stuff such as links, Google, ranking factors etc. Although this approach broadens reader’s knowledge and helps him figure out different connection, it isn’t the thing he/she clicked on. This is one of the main reasons why people leave a page without fully reading it – lack of focus. In that regard, explainers cannot be better as they represent dense content where everything is addressed in a minute or two.

3. Explainers Stimulate Further Watching


Here is an interesting thing. Explainers are short so that a person would watch whole videos. Instead of going broad, person addresses just one topic which means that viewers are less likely to bounce. For some users, this will be ideal as it will answer their question. Others will have to learn more given that the video was really short and couldn’t provide all answers to some related questions. The short form allows for full viewing of a video and also stimulates further browsing.

I suggest you check these 14 explainer video styles to get some amazing ideas to get you started with this format.

How can Your Website Benefit from Explainer Videos?


People often get distracted by explainers and their success on YouTube (if they are successful) and they tend to forget their end goal. Have in mind that most websites use them as a way of boosting their website.

In regard to that, there are several things you need to keep in mind.

1. Make Sure to Always Embed Videos


The great thing about explainers is that they are short, easy to use and take a small amount of memory. They can easily be used together with written content and most people won’t even notice it. In comparison to longer videos that are usually used as a focal point of a page, explainer is something that can be added as a way to quickly explain a term. This way, the author doesn’t have to stay away from the topic or lose time explaining something that isn’t necessarily the topic of the article. This is also important as it connects your website to a video and makes a connection that Google can understand.

2. It should be Obvious that Explainer is Your Content


It is necessary for a website to do some video branding. When a viewer sees the explainer, he/she should be able to instantly tell that this content was made by a particular organization. This is crucial as it increases the potential exposure your site is able to get.

3. Diversification of Content


Lastly, it is necessary to mention that explainer videos help you diversify your content. This might seem like a small thing especially if you have a lot of success with some other forms. However, keep in mind that different individuals like different stuff. Though it may seem that your domain cannot possibly benefit from explainers, there will always be those who like these videos.

The explainer is probably the next big thing that will really help educational/instructional websites. Anyway, if it fits for your business, you should definitely create a few of them and see how it goes. 


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Author Bio
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Nikolay Stoyanov
Nikolay Stoyanov is the CEO of NikSto – an SEO company that offers SEO outsourcing, consulting and white hat link building services to clients all over the world. He’s a contributor to many of the most reputable websites about SEO.



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10 Insightful Tips to Make Money Online With WordPress Blog

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WordPress Money Blogging

Blogging has become a passion for a large number of tech-savvy people who want to show off their expertise to their targeted audience and build a solid online presence to achieve their end goals. There are a good number of bloggers who operate WordPress sites/blogs with a sole intention to earn money.

Are you also among them? Want to earn a handsome income through your WordPress site/blog? If yes, then it is the right time to ponder upon some options using which you can monetize your blog and meet your monetary goals. Just have a look at a few ways detailed below:

Caution: 


Always keep in mind that you have to invest a lot of time, energy and resources to make your WordPres site popular on the World Wide Web, get a steady flow of traffic to it and start earning money. If you are mulling that you will be able to mint money simply by operating a WordPress site/blog, you are wrong. You need to be patient and consistent with your blogging job to get the desired output.


1. Affiliate Marketing 


Affiliate marketing is an old form of marketing. In this process, you refer someone's products/services on your website/blog and when a person purchases the product as a result of your recommendation, you get a certain amount as commission or referral amount.

The more you perform, the more commission you will get. Therefore, if you want to join affiliate marketing programs, you should do the following: 

     Choose affiliate marketing proposals from reputable and reliable brands. The company should be under your niche.
     Promote the products and services you have used personally and are well aware of its pros and cons.
     Do add a disclaimer on your site. It will help your audience from misleading advertisements/products/services.

2. Google AdSense


Google AdSense is an important way through which you can earn money simply by displaying Google ads on your site and blog. This PPC model ad is aimed at displaying relevant ads on your site. You can earn money for every click made on each ad you display on your site.

As the sponsors of such advertisements pay you only when people click on the ads, your income may change from time-to-time. Generally, only a few people click on such ads. Therefore, you will need to generate a steady flow of traffic to your site if you want to earn a handsome amount of money every month.

3. Sponsored Posts


At a time when companies prefer content marketing to increase the volume of their web-based business, you can multiply your income by publishing the sponsored posts on your site.

A sponsored post is created for advertisers and they look like normal posts. If you influence the digital world and has a large fan base, consumer product companies under your niche will get in touch with you for the promotion of their products/services through sponsored posts.

With every sponsored post published on your site, you reap double benefits. You get payment from the product's manufacturers and from customer too, as they click on affiliate links to purchase those products and services online.

4. Create And Sell Your Products


If you are an expert blogger and has a decent command on your subject or work field, you can create your own products (such as how to do guides, E-books, Tutorials, videos, paid courses, etc,) and sell them on your site. Always keep in mind that there are numerous bloggers who provide the same products and services that you are going to offer to your potential clients.

Therefore, you should conduct a comprehensive research and come up with unique products that offer some value to customers. It's a time taking the process and you need to be patient to make money out of it.

5. Sell Ads Directly On Your Site


When you generate sufficient traffic to your blog, different companies contact you to advertise their products/services on your site by displaying banner ads. You can directly sell banner ad space on your website/blog to companies and get paid for that.

You will have to accomplish a lot of things in this regard, such as to define terms and conditions, perform administrative works, price negotiation with the advertiser, and making the necessary setting on the site. You can use WordPress plugins such as BuySellAds to embed the ads on your site with the help of shortcodes and widgets. 

6. Paid Consultation


When you dominate the digital world in your niche, several people rush to your site to get the valuable consultation to promote their web-based businesses. You can provide them paid consultation and can earn a significant amount of money. For instance- You can charge $50 for running a one-hour live session on your site's Facebook page and can tell your clients how they can get succeed in Social media marketing.

By this way, you communicate directly with your clients/customers and make a solid business relationship with them.

7. Write Paid Reviews


If you know how to play with words and attract customers through reviews, then don't waste your talent. You can write paid reviews for the products/services provided by several companies and publish that on your site to drive traffic to their site and earn the money you want.

You can also post the paid reviews on high-visibility review websites (if your clients allow this) and can get paid for that.

8. Turn Your Blog Into A Membership Site


     Do you have a huge fan base, Email subscribers, audience?
     Do you have the capabilities to fascinate your audience with your valuable content?
     Are they ready to pay for your content?

If yes, then you should create premium content in sufficient numbers and allow users to access these valuable write-ups once they become a paid member of your site. You can use WordPress plugins to turn your blog into a membership site and start generating recurring revenue every week/ month in an easy way.

9. Make Your Blog A Paid Business Directory


A paid business directory is just like a boon for you if you want to boost your site's reputation and earn an excellent income every month. If you get enough traffic on your site, you can turn into a business directory by using WordPress plugins and allow entrepreneurs, private business owners, companies to submit their listings on your directory in exchange for a fee.

Based on your site's ranking on search engines, traffic, and authority on the World Wide Web, you can charge specific fees on your clients for listings. You should keep the fees at a moderate level to attract a number of clients/customers.

10. Paid Job Board


Companies submit the details of their recruitment drives on job boards to get the talented and skillful employees easily and quickly. If you are serious about generating a sharp growth in audience and revenue, you can add a job board to your site.

It benefits everyone. You get payment from employers who submit their job listings on your site. It helps job seekers to find suitable jobs easily by using your site for job application.

Final Words


These are some important ways to monetize your WordPress blog. Just utilize these tips carefully and earn a fair amount of money every week/month.


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Author Bio
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Brandon Graves
Brandon Graves describes himself as a bit of a WordPress consulting expert with years of experience. He is also an avid blogger who loves to share his in-depth knowledge in the form of articles, tips, and tricks. You can likewise follow Brandon on Twitter.




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