5 Amazing Facts About Digital Marketing

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Digital Marketing Consultant

The world of digital marketing is changing at a good pace, as a result of which new trends are forming every day. Digital marketers are required to gain knowledge about changing strategies effectively. The year 2017 is going to be a smarter year with more and more digital marketers trying their luck like me!

From search engine marketing to social media advertising, everything has become digital. If you are engaged in any marketing roles, you should know about some important facts of digital marketing that help you generate effective digital marketing strategies.

1.  Online Marketing is Skyrocketing

Online marketing in video format are getting more clicks than other digital formats compared to other formats, including rich media ads, mobile ads etc. This kind of performance is attracting advertisers and this is the reason why it is skyrocketing.

However with their increasing demand, they are becoming more expensive. The overall demand of online advertisement is too high and it is estimated that cost of online advertising will also grow high by next year. No doubt, the growth of digital advertising has been paralleled by basic changes in digital marketing industry and has reshaped the entire digital market.

With this increasing demand, I can visualize the future, where digital marketing consultation will take place around the world and is not going to be stagnant in next 10 years (at least).


2.  Brands without Cross-Device Digital Marketing Lagged Behind

Customers of today’s generation are engaging with brands in a number of ways. The increasing use of smart gadgets provided digital marketers with both challenges and opportunities. In a survey, it was found that 31% of customers who are using digital channels used multiple devices.

Cross-device targeting is going to be the top most priority for digital marketing in 2017. If an organization lacks cross-device digital marketing strategy, it will have a negative impact on ecommerce future. In short, cross device digital marketing allow companies to extend the reach of their campaigns like never before.  

3.  Increased Interest in Wearable Technology

Wearable Technology

There is a great increase in interest in wearable technology, and it is estimated that the demand of wearable gadgets will grow by 60% by end of 2017. Wearable technology is impacting the future of internet marketing.  People using these gadgets are engaged every minute, and this gives marketers a huge time frame to tap in and engage with them. 

Wearable gadgets are going to provide marketers with new information in real-time. Not only this, these gadgets will help digital marketers connect in a better way with consumers. With this insight, they get better understanding of how and when to engage with consumers, rather than placing unwanted ads. 

The fact is, wearable technology has become a new digital marketing trend, and if it continues the same way, it will become top priority for digital marketing consultants in coming years.
 
4.  Personalization is more Important

Personalization has become very important in digital marketing world, especially in the recent years.  It is the practice of providing a well-aligned customer experience. More and more digital marketing consultation service providers are planning to invest in personalization by adopting trigger-based messaging that bring great user engagement.

Driving conversions can be a daunting task, and this is where personalization comes to your rescue. Digital marketers are taking a step forward to know their customers in a better way by measuring how the target audience is behaving online.  If the customer is able to find information on your website easily, then we can say that there is a higher level of conversion.


5.  Location Based Advertising is New Trend

According to recent study, location based advertising is the most exciting marketing opportunity in 2016. Basically, it hinges around the fact that people carry mobile devices wherever they go and share their location data using different apps.

This gives digital marketers an opportunity to personalize their message to people depending on the location they are. This way, there are plenty of opportunities for companies to get much creative in terms of promoting their products and services.

Digital marketing consultants are playing a very important role in helping companies overcome the above challenges.  Take help of a digital marketing expert to develop a perfect strategy and train your marketing team.

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Author Bio
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Akash Shrivastava
Akash Srivastava is a Digital Marketing Consultant & Blogger. He regularly writes about digital marketing news, tips, quotes and in-depth articles. He has been in this since 2011. He reads books, listen songs and watch movies in his spare time.


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Why WordPress is Most Popular CMS in Industry

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WordPress CMS

There may be a plethora of content management systems on the internet, but none of them can hold a candle to WordPress and 16.2 million WordPress powered websites are the evidence of the popularity of WordPress.

WordPress Statistics

WordPress is an absolutely amazing CMS that has the lion's share in the top 1 billion sites. According to a report published by W3 Techs with a title “Usage of CMS for Websites”, 24.5% of the websites that are using CMS are powered by WordPress. So as per Google Trends, WordPress is 5 times more popular than any other content management system available.

Torque, another popular news site dedicated to WordPress showed that the total monthly searches for WordPress are somewhere around 37 million, which is apparently huge. 

Also, WordPress.com was ranked on 33rd position in the list of 100 most popular websites as of 26 March 2015.

Another story published by Forbes in 2012 with title “With 60 Million Websites” mentioned that “WordPress Rules the Web. So Where's The Money?”. The issue stated that every 1 out of 6 websites uses WordPress as their platform which means 60 million websites in total.


Why has WordPress Become the Darling of the Online World?

1. Ease of Use

WordPress is indisputably the easiest CMS to set up and use even if you are new to website development and programming.

It allows almost everyone including web developers, non-technical webmasters, and a 10-year old kid to set up a site within minutes without having to dishearten for not being able to write a single line of code. It's simple enough that a hobbyist can build his/her blog in a day or two. It's easy enough that a school can set up a site and comprehend how to use it without going through the documentation and support forum.

WordPress was designed to help non-technical users who wanted to set up their blogs to communicate and share their opinions with the rest of the world. However, over the years, it has evolved to help not only bloggers but also businesses to create sites to foster their products and services among web users without requiring any technical knowledge.

2. A Plethora of Useful and Advanced Plugins

The most popular reason for the popularity of WordPress, apart from its open source nature, of course, is the availability of tons of advanced plugins developed to help you extend the functionality of your website without being familiar with programming languages. WordPress plugins play a vital role in improving the functionality and usability of a website.

Whether you want to add a slider on the homepage to display your featured products or blog posts or need to tighten the security of your website or merely want to improve your site's performance, you don't have to turn over a lot of rocks to find the most suitable plugin for your website. It's always right there in the WordPress plugin directory ready to be used.

Some of the most popular WordPress plugins are BackupBuddy, Yoast SEO, WordFence, W3 Total Cache, and more.


3. Easy Customization

WordPress is also extremely flexible and versatile in terms of creating a customized website. A wide range of WordPress beautiful and feature-rich WordPress themes enable you to build a fully functional, aesthetically appealing and dynamic website the way you want, without ever having to write a single line of code. From a simple blog to e-commerce store to business website, you can create anything.

You can change the background color, typography, sidebar location, content structure, navigation bar and so much more depending on the theme you have chosen for your website.

4. Secure

Well, you may have heard many tales of hacked WordPress websites. But the fact is the core software of WordPress is extremely secure. Moreover, WordPress rolls out latest versions every now and then with security fixes and added functionality.

As mentioned earlier, WordPress provides tons of useful plugins that can extend your website functionality. And security WordPress plugins are no exception. They can be integrated into your website to harden the security of your website and prevent it against brute force attacks.


5. Search Engine Friendliness

WordPress is one of the few Content Management Systems that help you optimize your website for search engines. What makes this CMS search engine friendly is it's clean and simple code that enables Google and other search engines to crawl and index your website rapidly and conveniently. Also, it provides you with powerful SEO plugins that can be seamlessly integrated into the website to further optimize your website for search engines as well as help you improve the quality of your content.


6. Mobile Compatible

One of the biggest benefits of using WordPress for creating your website is its mobile-friendly structure. You don't have to build a different version of your website for mobiles and other devices available out there.

WordPress offers a range of responsive themes and plugins that can transform your existing non-mobile friendly website into a mobile-friendly one.

7. Powerful and Dynamic Community

As WordPress is an open source software, it is a community software maintained by millions of volunteers and contributors. This powerful and dynamic community helps you solve any problem related to WordPress, its themes or plugins. Millions of people are joining this community by creating WordPress website and getting free support from other community members. You can also contribute by updating documentation, translating WordPress, or plugin, building themes, answering supports questions and more.

Conclusion

WordPress is indisputable a powerful and profound platform to establish your next online venture. However, like other platforms and CMS, WordPress isn't perfect too. Certain features  where WordPress lacks include digital marketing requirements, fine-grained permissions, and complex workflows.

But still, WordPress deserves a top position in the list of popular Content Management Systems. It can be used by anyone to create highly-interactive and intuitive WordPress website in no time.

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Author Bio
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Jason Daszkewicz
Jason is a renowned web development professional who works with WordSuccor Ltd., a leading WordPress Theme Development Company with a global reach.  He is a passionate blogger who loves to write and share everything about WordPress and new web design technologies.


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How to Enforce Your Copyright When Someone Steals Your Content

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Copyright Infringement Protection

Copyright infringement is a common problem for anyone who publishes content online. It has probably happened to anyone of us, and even without us knowing! The internet is such a big place that it can be difficult to track if your content has been stolen. But what will you do if you are able to see that your copyright was indeed infringed? In this article, we will look at the steps on what you can do in situations like this.

Most of the steps we’ll discuss are designed to take advantage of the U.S.’s Digital Millennium Copyright Act or DMCA. Since this law is only enforceable within the United States, some of the steps may not be applicable to countries outside of the U.S. Nonetheless; it wouldn’t hurt to learn some ways to enforce your copyright. Try to find out if your country has an equivalent law for the DMCA. For now, let us see the ways to enforce your copyright when someone steals your content.


Contact the Website Owner


Content Protection Tips


The first step is to start by simply requesting the website owner to remove your content. If they agree, then your problem is solved. But maybe it won’t be as simple as that. Most of the time, people who stole your content knew exactly what they were doing and are not sorry for it. Regardless, it is important to notify the site owner of the infringing content before proceeding to the next steps. You may or may not get a response here, though.

You can contact the website owner through the website itself. Most of the time, there is a contact information on the website. If not, that’s a hint that they do not want people bugging them about the contents they stole. What you can do is go to your preferred WHOIS service and type the domain name. What you will get is information that you can use for combating plagiarism. The results will include the contact information and email of the site owner.

If you do get a response from the site owner and they are resisting your request to remove the content, maybe you can consider turning the infringer into an associate instead. If your content is that valuable and is driving ad sales, if you can convince them to give you a share of the ad revenue, then you’ve won this round already.

Here’s a free email template.

Send a Takedown Notice to the Online Service Provider (OSP)

Don’t be surprised if the first step doesn’t work. The ideal scenario, of course, is if the infringer agrees to take down your content. But what if they don’t? The next step is to contact the company hosting the site or the online service provider. You can ask them to disable the infringing site. Fortunately, the DMCA give incentives for Online Service Providers or OSPs when they disable infringing sites. The DMCA can offer them immunity from lawsuits granted that they can respond immediately when it comes to takedown notices.


Where Can I Find the Contact Information for the OSP?

Online Service Provider

Most often, you can find the contact information of the OSP by searching for its website. You may be able to the information directly from the OSP’s site. Try to look for the “Contact Us” or “Report Abuse” option on the web page.

However, this won’t always go down easy. If for example, you can’t find the contact information of the OSP, you can look for it at the U.S. Copyright Office. The DMCA encourages the OSPs to register with the U.S. Copyright Office; the chances are that you can find information there.

What do I Write in My Letter to the OSP?

Some OSPs may have some special instructions on their websites when it comes to this situation. They may require certain information before they can take action.

Generally, they would want to know your original material, a description of the infringing material along with the URL where it may be found, a statement that you did not give permission to the infringer to use the material, and that you swear under penalty of perjury that all of the information you have provided are true and correct and that you are acting in good faith. Also, include your contact information.

The notice must also contain your physical or electronic signature. Make sure to always keep copies of your communications and that they are professional. If the worst scenario comes, they may be used as evidence in court.


Send a Takedown Notice to the Company that Registers the URL

Most of the registrars disable domains that participate in copyright infringement. One you know who they are, you can send the registrar a DMCA Takedown Notice as well.

Send a Takedown Notice to the Search Engines

As a final step, you can notify the search engines about the infringing content. The search engines can simply scrub them out of the search results. Each of the search engines has their own policies about where to send copyright infringement notices and what is supposed to be written in it. All the policies of the search engines are readily available online.

Here’s a free email template which you can use for the steps above.

Takeaway

DMCA Protection

What’s good about the steps above is you can perform them without the need of an attorney. But if you do earn some flak from the parties and they still continue with their practices, it may benefit you if you do get an attorney to set things right.

Again, these steps may only be applicable under the U.S.'s Digital Millennium Copyright Act or DMCA. It is only enforceable within the U.S. But always think that a lawsuit is a last resort.

Extend some patience and hope that they will agree to taking down your content. You don't know; maybe the infringer is just an innocent teenagers who want to have some really, really good content on their latest site. If that's the case, you may request them to take it down and you can even give them some tips on how to create their own original content, in this way you won't just be enforcing your copyright, you can even help these budding writers.

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Author Bio
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Nicolas Finet
Nicolas Finet is a technically-minded marketer and Co-founder of Sort-List.  He is thrilled about developing his digital marketing skills and achieve his objectives of disrupting the whole marcom industry.

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Must Have Android Apps for Bloggers and Webmasters

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There are a lot of advantages of being a Blogger. You are your own boss, it’s all your own deadlines and there’s nothing to be done about hierarchical structure of companies. At the same time, you’ll have a bunch of things to take care of when you are an enthusiastic, Professional Blogger. The first thing you have to do is to stay connected almost always. To do this, your Android Smartphone will be helpful, given that you have installed the right apps in the device.

In fact, there are many apps that would be beneficial for Bloggers and Webmasters around. In this article, we have created a list of the Must-Have Android Apps for Bloggers and Webmasters. This way, you can simplify your Blogging experience even when on mobile. We have selected the apps based on our own experience and user reviews.


·        Flipboard

Flipboard

Do you read a lot? If so, you would have heard of Flipboard, the best content curator apps for Android. It’s called the first social magazine and aims to bring content from various sources into one place. Suppose you want to read more about Tech or Sports. You can subscribe to the particular topic and you will find resourceful content from Blogs, Magazines and a bunch of other publishers.

For Bloggers & Webmasters, Flipboard is a way to know about current trends in the area of Content and to craft demanded content for your Blogs. You can also try creating your own Flipboard Magazine to share. If not for finding topic ideas, Flipboard will help you to stay up-to-date with what’s happening in your niche.

·        QualityTime

QualityTime

As a Web-based professional, you may have to spend a lot of time using your Smartphone. However, it’s necessary to be sure that you don’t get distracted much. QualityTime is an anti-distraction Android App you can get to help you create an effective Digital Diet. QualityTime is a truly interactive Android app that analyses your Smartphone usage habits.

You also have a bunch of options for setting some controls. For instance, you can get notified if you use a particular app for a long time. This way, you can get rid of the distracting apps in a better way. If not for controlling, QualityTime is a nice way to find your usage habits and act accordingly. Personally speaking, QualityTime has been helpful for me all the while.


·        ClearFocus

ClearFocus

Do you want to spend your time wisely and complete tasks on time? ClearFocus is an effective way to do that. Basically, it is a time management app for Android. It’s must-have for Bloggers and Webmasters who value time a lot. You will be able to create working sessions of certain length. Using a particular philosophy, ClearFocus will schedule it and give you a break between.

Apart from time-management, ClearFocus allows some customization features as well. For instance, you can keep away distracting apps during the work sessions. You can also disable Sounds, Vibration or Wi-Fi when you are working. So, in a single click, you can be productive. Some features — pausing your Work Session— are available in the Pro version only.

·        WordPress for Android

WordPress for Android

WordPress for Android is a must-have app for you if you are running a WordPress-based blog/website. As you can guess, it is the official app from WordPress to manage WP Sites — both the self-hosted sites and those hosted on WordPress.com alike. When you cannot reach out to PC for doing everything, you can count on this free app.

WordPress for Android is fully functional for basic and mediocre needs. You can use this app to publish your posts or edit a few in no time. Also, basic activities like comment moderation and media management are possible here. For instance, you can upload your camera photos directly to your WordPress site. In short, it’s a must-have complementary app for all WordPress Bloggers and Webmasters.


·        Facebook Pages Manager

Facebook Pages Manager

If you have a blog, you would also have a Facebook Page for promotion purposes. It’s possible to manage pages using the official Facebook app, but it’s always good to have a dedicated solution. Using Facebook Pages Manager, you can deal with different aspects of your Facebook Page.

You can post new content, analyse the insights of each post and get notifications. If you are running a business page, you can also receive messages on time and reply instantly. In short, you can make Page Management better with this free to use Android app. Needless to say, the UI is just classy. This app does not allow you to manage Ads; for that, you need to get another Android app named Facebook Ads Manager.

·        Pocket

Pocket

When you are a blogger, you need to read a lot! It’s only after reading a lot that you get innovative ideas. However, you may not get enough time to read everything on time. In that situations, Pocket can be of great help. It’s a completely free Android app to save articles for offline reading. Once you have added your favourite content to Pocket, it will be available in multiple devices.

Personally speaking, Pocket has been quite useful for bloggers we know. Just think like this: you find a cool article but do not have time to read it. So, you can simply save the article into Pocket and read it whenever convenient. Pocket will show the saved content in a truly readable format, with proper formatting. Thanks to the full-screen mode and all, it seems very convenient to use this app for Reading needs.


·        Buffer

Buffer

Buffer, as you know, is a unified Social Media management service. You can bring all your Social Media Profiles to a single place and manage them. For instance, you can publish the same post in Facebook, Twitter and Google+ in single click. The best part is that your updates can be scheduled according to the convenience and the possibility of trending.

So, if you are a Blogger who is into in-depth Social Media Marketing, Buffer for Android is a must-have option. You will be able to add anything into Buffer, and it will be published in the pre-set time. In addition to publishing posts, Buffer offers a bunch of other features too. There’s a custom Time Scheduler, Analytics options and all. In short, Buffer is your window to stay connected to social media all the time.

Wrapping Up

With these must-have Android apps for Bloggers and Webmasters, you can enhance your Blogging experience. Of course, you need to make a habit of using these apps. Then, you won’t have to rush to the desk when you have to do something. For instance, you may have to publish a really quick post or a social media updates. At the same time, Flipboard can be a lot helpful for finding titles and all.

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Author Bio
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Swaraj Nandedkar
Swaraj Nandedkar is a Blogger from 3 years. He is working as the Content Marketing Manager at TechLila. He loves to Play Games and get high on Adrenaline Rush.


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10 Ways To Grow Your Business Through LinkedIn

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LinkedIn Marketing Tips

In today's digital world, the way business is done has gone through a radical change. Social media platforms that were used as a method to interact with various people around the globe has turned into an efficient marketing tool. Thus, opening new doors for the entrepreneurs constantly working to grow and nurture their business in a unique way.

LinkedIn is one among those social media platforms which offer an unparalleled advantage, if you are willing to work hard and put efforts into it. However, it is no rocket science to grow your business on LinkedIn, but some simple principles to follow. Keep on scrolling to discover the top 10 ways.

  1. Complete the Profile and Update it Frequently
We, always tend to leave out a bit here and there while trying to complete the social media profiles. Don't we? But, make sure you don't do that on LinkedIn. LinkedIn profile is what presents you to the professional world. Having a complete profile will only make it easier for your potential customers and clients to find you, not just on LinkedIn, but also on the search engines. Moreover, LinkedIn gives you the opportunity to link out from your profile to other sites, whether it is a blog, a twitter page or even your own company's website. Thus, directly beneficial for you and your business.

  1. To Grow Make Quality Connections
LinkedIn, just like other social network websites is all about building relationships, professionally called connections. The more, the better it is. Therefore, LinkedIn has established that having 500 connections or more makes you a networker and an influence on their site. So, strategically build the number of your first degree connections because they lead to more second and third degree connections. Crossing the 500 mark, will let the people know that you use it to do business. Thus, they will add value and connect with you.


  1. Share Relevant, High Quality Content with Your Connections
A good content plays an important role. Since, it is one of the best ways to boost engagement among your connections. So, they talk about relevant and timely news in your concerned industry and share it too. LinkedIn lets you tag your connections in your articles and posts to ensure, they get notified of the post. Do remember, that it should also teach others how to solve a problem and simultaneously get their work done easily. It will help you get established as a thoughtful leader which in turn will naturally lead to more business.

  1. Use the Sponsored Updates
LinkedIn for Business

With the help of the sponsored updates, you can pay to push your post into an individual's LinkedIn feed. They give you an option to pay per click or pay per 1000 impressions, just like the other social media platforms for online business do, but with one major difference. That is the ability to customize, totally based on the company's name, job title, function, skills, schools and groups. Using this method you can target the interested industries without any fuss. Thus, it makes an excellent way to promote high quality content to the targeted audience with a strong call to action.

  1. Create, Participate and Stay Active in the Groups
Groups are said to be one of the most fundamental elements of the LinkedIn professional network. Being a part of a relevant active group irrespective of the fact, whether you have created it or joined it can expose you to discussions that can benefit your professional experience along with your business. However, creating and managing a group sure does provide you a level of credibility. So, make sure you are sharing content that is high in quality and valuable to the other group members.


  1. The Valuable Endorsements and Recommendations
There is no doubt about the fact that LinkedIn's endorsement is a pretty awesome feature. Without much trouble, it allows the people to provide positive information about their connections quickly and easily. Whereas, it's quite hard to get a recommendation because it takes time to write, but it is totally worth the trouble. Therefore, request your customers to give written recommendations or simply endorse your company for the skills or the expertise. However, avoid sending out a mass email to everyone for an endorsement. Instead, write a more personal note to target one specific group at a time.

  1. Export Your Contacts into the E-mail Address Book
Every person you are connected with on LinkedIn has for sure associated their e-mail address with their account. This gives you an opportunity to connect with your connections outside of LinkedIn as well, unless it's China. If you are not aware as how to export your contacts, go to Connections then Settings, Advanced settings and then Export LinkedIn Connections. You will also get an option, to download the file from which the contacts can be extracted directly to your e-mail accounts. The only problem is that you have to download the entire library all at once. So, do not disturb your original file, just add the new contacts to it from the recently downloaded library.

  1. Encourage Your Employees to Join LinkedIn
This is one of the easiest ways to increase visibility and to expand the company's networking base. Encourage them not only to join LinkedIn, but also complete their profiles in the most appropriate way. By connecting with your own employees will allow you to open your own network to a vast pool of connections. These connections can turn out to be valuable customers and clients, with whom you were not connected before.


  1. Your Company Page Matters the Most
The company page, just like your own profile is the heart and soul of the company. Let the company's page with colors, images and content be in line with the actual website of the company. Do add other  social media profiles, the business to it as well. Therefore, make sure to update it regularly, so that the brand and the company looks active. Because, no one wants to stumble upon a company's social media profile that is not updated regularly or even worse not at all. Creating a LinkedIn presence and then not maintaining it is far worse than not having one at all.

  1. Do not Neglect the Summary Section
One of the most common mistake people commit is, to neglect the summary section completely as if it does not exist. Moreover, this is the place where you get to directly and persuasively speak to your targeted audience. So, write in first person and use complete sentences to add your point clearly and succinctly. Also, introduce yourself to the prospective clients and customers. For them, include your contact information again to make it easier for them to reach you.

So, keep growing your business thorough LinkedIn with the right strategies given above. If you have got a better idea, we'd love to know all about it. Do not forget to share with us.


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Author Bio
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Isha Singh
Isha Singh is a technical writer at oCodewire blog. She always trying to take advantage of the technical knowledge she has to help people gain a foothold in the digitized world. Read her sharing views on marketing services, e-commerce platforms and web & application development.

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