Why Keyword Research and SEO are Important for Your Business?

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Keyword Research

One phrase that you will commonly find being mentioned by the search engine optimization (SEO) experts and in the entire digital marketing industry is ‘keyword research’, but do you really know what it involves and its potential impact on your online marketing strategy?

In the online marketing world, keyword research is an integral part of the process whose end game is to develop a successful SEO strategy. It is a vital process but can seem quite daunting and be challenging especially in the early stages when you are trying to find appropriate keywords to focus your resources and attention on.

It is why this quick guide was created to help you understand the process of keyword research. In this guide, you will get insight into what the process involves and the tools available to you to make sure that you have a successful online marketing strategy and a thriving online business.

What is a Keyword?


A keyword can also be referred to as a ‘search query’ or ‘search term’ and it is a word or phrase that users enter into search engines when searching for specific information online. A keyword can be a topic or idea that clearly defines what your information is about.

It is important for the keywords on your page to be as relevant as possible to what people are looking for without the copy appearing spammy. Doing this ensures that your content will have a higher chance of being found by users among the results.

Why is Keyword Research Important?


Keyword research carries numerous benefits with the most important being that the search engines and by extension potential customers actually depend on the keywords to find your website/content.

Trying to find suitable keywords to target might seem like a challenging and daunting process at first. However, if you invest the time and target keywords correctly you will be able to reap the benefits of having a better search engine ranking, which results in increased organic traffic to your website.

When Should Keyword Research Be Done?


Businesses often make the mistake of delaying their keyword research. Businesses often invest the effort, time, and money into creating an amazing website just to realize that they forgot to understand or consider their audience and how they search for services and products.

With this in mind, it is important for any business to do its keyword research at the very beginning of the website build process. If the process is undertaken right at the start, businesses lay a successful foundation for their online marketing efforts.

It is important to note that it is not a one-off process. Trends come and go and so do the buying habits of customers as well as how they search for products and services online. It is important for businesses to continually monitor both the potential and current keyword phrases to ensure that they never miss out on opportunities for driving traffic to their website and generate leads.

How is Keyword Research Done?


Keyword Research Tools

Keyword research might seem daunting, but fortunately, there are many tools available online that businesses can use to do their keyword research effectively. The following is a list of some of the most popular tools that businesses can use to improve their keyword research.

Google Keyword Planner


The Google Keyword Planner is an excellent tool that’s both quite easy to use and provides all the information needed to choose the right keywords specific to the requirements of a particular business within just a few seconds. It can help you see how the keywords specified can potentially perform based on one’s location and even recommends a variety of keywords also likely to perform well.

Keyword Spy


Keyword Spy is another excellent keyword research tool that receives great reviews. While there is a premium version of the tool, the free functions of the tool provide most of the information that businesses require. Keyword Spy can be quite useful since it allows businesses to see the amount of money their competitors are spending an on which keywords.

SEMrush


SEMrush is another premium tool that has many free functions. The great thing about the tool is that it helps businesses see the number of times a particular keyword has been used on other websites. This can provide an indication of how competitive the market currently is and how a business is likely to perform with that term.

MOZ Keywords


MOZ has an amazing keyword planner tool that businesses can use to search for high-quality keywords. While it is a premium service it has multiple functions under a single service including search volume, query ideas, and SERP competition. The tool can provide insight into 4 areas for each keyword: potential, opportunity, difficulty, and volume.

Google Trends


It is easy for some people to overlook Google Trends as a keyword planner tool at first, but it is an amazing tool that businesses can use to see where, what, and how people are searching for things online. Google Trends allows businesses to see the specific terms that people are searching for as well as how the volume fluctuates throughout the year.

How Can Businesses Choose the Right Keywords?


Every keyword has its own designated ‘volume’, which determines how frequently the phrase or word is searched for by users. It is highly recommended that businesses take into consideration the level of intent that each keyword carries when they are doing their keyword research.

A business might have an idea of the keyword or keywords that it believes perfectly suit its industry or product/service. However, it might not be what the potential customers are searching for. It is important for businesses to have their preconceived notions challenged by the results of their research.

Long-Tail and Short-Tail Keywords


Keywords are incredibly competitive just as the business world is. Businesses are likely to find dozens, hundreds, or even thousands of other similar businesses competing for the same keywords. There are 2 different types of keywords businesses can choose to focus on that vary drastically in terms of volume:

Short-Tail Keywords


Short-tail keywords contain less than 3 words. It is recommended that businesses not focus all their attention on the short-tail keywords since they are highly competitive and tend to be visitors with lower intent, which makes it a bit harder to rank highly for them.

Long-Tail Keywords


Long-tail keywords are the more specific phrases that are longer than 3 words. They are usually more specific to a business and niche, which means that the search volume will be less and so will be the competition, which provides businesses with the opportunity to rank well. While the long-tail keywords can lead to fewer page visits, the visitors are likely to be of high quality and more likely to convert.

The challenge lies in trying to strike the right balance between finding keywords with high levels of intent, high search volumes, and low competition. The best advice is to focus on longer specific phrases since they are likely to be customers who are near the end of their buying cycle thus more likely to convert into leads.

Keep in Mind


Keyword research might seem like a daunting process at first, but it is important to invest time into doing it right. Businesses that don’t have the time to do proper keyword research should consider outsourcing the service to a reputable SEO company.


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Author Bio
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Lori H. Morris
Lori H. Morris is a digital marketing specialist and content writer, specializing in marketing, SEO and social engagement for startup businesses and large enterprises. She helps organizations develop a successful SEO strategy through a variety of tactics.




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Make Money Blogging: Use Your Blog as a Business Website

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Make Money Blogging

A weblog (blog for short) is an online journal, diary or editorial of sorts. Part of the attraction to blogs, at the onset, was that blogs supported a sense of community on the internet. Weblogs usually focus on particular niche interests such as photography, copywriting or kite making. Some blogs are just a place for everyday people, like you and I, to try to get their voices heard. Some are educational and others are very editorial like. 

The difference between a blog and a regular website is the editorial nature of the content and the interaction between the reader and the author of the blog. When you read a blog, you normally have the opportunity to post a comment about what the author has written. Others can post too. This can be in response to your comment or the blog entry on that page. When you become familiar with the blogging (the act of writing a blog) community you will begin to realize that blogs are written by people just like you. It is a very personal experience for most, and I think that is what makes it most appealing to me.

Blogs as a Source of Income


Of course, just like almost everything else online, many different methods of making money through blogging now exist. While the list below is not all-inclusive, it will provide you with the most popular and proven methods of how people make money blogging. This information has been compiled from those who are currently involved in successful blogging careers.

Advertising Space- Selling advertising space on your blog

E-Malls- Online stores with product listings as ads integrated into your blog

Affiliate Programs Driving traffic from your blog to merchants in exchange for a percentage of sales

Proprietary Items (sales)- Selling your items, software or information on your site

Google AdSense– Placing Google ads directly on your blog pages and receiving a small fee every time one of your blog readers clicks on one of the ads

Self Promotion– promoting your services (coaching, copywriting, etc…) through your blog

A Bright Future


Online Business

Now that the internet has become a primary vehicle for businesses, the focus has shifted to developing communities and personal interactions between communities. The days of the static website are numbered; search engines must navigate through over 100 million websites in their task of creating the index for their directories. Websites that do not refresh their content on a regular basis will find themselves sinking in the search engine results listings and will eventually be excluded.

The recent prominence of weblogs is partially due to the benefits of the weekly, or even daily, the addition of new content. If set up properly, fresh new content will “invite” the search engines to return to your site and index it again and again and again.

The Key Points to Successful Blog


·         Choosing what to blog about
·         Choosing where to host your blog
·         Make market research

Where I go for it

       Amazon Best Sellers

I love using this source of data. Best of all it's free. Here's the link. This information is updated every hour so you can know what people are buying in any niche you're researching.

       Dummies.com

This is the website for the Dummies series of books. If they have a book on it…it's a niche worth considering.

       Google Forum Search

Type "Niche+ Forum" into Google and start finding forums in your niche. The threads that are "hot" (some programs make a flame right next to the thread after 20 posts) are good little ways to find out what people are struggling with.

       Popular Blog Posts

One of the easiest ways to legally and ethically hijack ideas is to scan the "most popular" posts sections of the blogs in your niche. There are plugins which make a list of the toolbars of blogs that show the most commented, most read, or "author's favorites" type of things.

You can make money blogging by utilizing a blog site and the techniques that link your site to the internet and the network of individuals who are interested in what you have to say, your product offerings or the services you provide. But, and this is a BIG “But,” it will not be a walk in the park. Running a profitable blog takes determination, dedication and a high level of effort to monetize it successfully. You will not make money blogging overnight, but with some effort and TLC, your blog can become a money making the machine!


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Author Bio
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Carol James
Carol James is an EssayLab psychology department writer and senior editor. She has MA degree in social sciences and is an excellent specialist in this field. Carol works with numerous materials on the subject and is eager to share her knowledge with our readers.



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Advanced Keyword Research Guide for Mobile Search

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Mobile Keyword Optimization

Mobile devices, especially mobile phones have emerged as the primary devices for the majority of the people worldwide to access the internet. In October 2016, the use of mobile devices – smartphones and tablets – surpassed desktops for browsing the net. Mobile devices accounted 51.3% browsing while the desktops for the remaining 48.7%.

Apart from being the preferred medium of internet browsing, the time spent on mobile-based browsing also far exceeds the time spent on desktops. In the US, an average user spends  87 hours a month accessing the web on mobile devices. This figure is 66 hours for the UK.

In comparison, hours spent on desktops in the US were 34 and the UK 29.

Why Optimize for Mobile?


Use of mobile devices to get information through search engines exceeded desktops in the US in 2014 and since then there’s an upward trend. As of 2016, over  110 million internet searches took place in the US on mobiles vis-à-vis 81 million on desktops. 

There are more interesting statistics that highlight how mobiles have gained prominence.


For 81% users, convenience and speed at which they can search the information are important. 

53% mobile users think searching information on mobile is quick. While the time taken for a search query to display search results might be the same on a mobile or desktop; search on mobile is indeed quick because it’s always on and handy. 62% users find it convenient to use a mobile device and therefore, prefer it.

The crux of the matter is, mobile is now the primary device for accessing the web and searching information, which brings us to a crucial aspect – optimizing the content for efficient mobile search results.

The solution to this issue lies in using keywords for mobile SEO.

This article explores in detail how you can use keywords for optimizing your business’s online content for the mobile devices. 

Comparison of Desktop and Mobile Keywords


Mobile Keyword Research

There are subtle differences between desktop and mobile keywords.

These are.

1. Short Versus Long Keywords


While browsing the internet on a mobile device, a user has to type with thumbs on a very small keypad or virtual keyboard.

It tends to make typing difficult and consequently, the keywords are shorter in comparison with keyword searches on a desktop keyboard.

2. Spoken Queries


A large number of mobile users now use voice commands to search for information. Apps like Siri, Cortana, and Google Allo work as virtual assistants and respond to voice commands by helping search relevant information. This is usually not the case with desktop users who still type the information in a computer instead of speaking to it.

3. Scope of Search


Most of the information searched on the desktop is general in nature. You’d want to know the latest news or the election results. In comparison, a large number of mobile searches happen when people are on the go and need some relevant information. This makes the information they search more specific and local. Hence, the location-based search is a crucial part of mobile keyword optimization.


Based on the above differences, you need to plan your keywords for mobile searches, which is further discussed in detail in the following sections.

Keep the Keywords Short


Mobile searches are mostly based on short keywords. Users find it inconvenient to type long keywords on their mobile devices as they type using thumbs.

The ideal keyword length for a mobile is two or three words. Anything more might not get searched.

So, while planning mobile keywords, prefer not to use long tail keywords. Instead, keep them short but relevant.

Search for keywords that are short enough and yet address the search queries efficiently.

To identify and analyze the keywords, you can use tools such as  Google Keyword Planner or SEMrush.

Let’s take a look at how you can use SEMrush as it offers an option for mobile keyword search.

Once you’ve identified some of the broad keywords, go to SEMrush and type them one by one in the box to search.

On the next page, you’ll see the results of the most used keywords associated with the one you typed on the previous page.

On the top, you’ll see an option to select the device. The default option would be a desktop. Change it to mobile to see the relevant results.

If you compare the desktop and mobile keywords, you’d be able to see the differences in their lengths. Desktop keywords are much longer.

What works on the desktop is entirely different from what would work on a mobile.

Focus specifically on mobile to generate the best results.

Optimize for Voice and Other Searches


A lot of searches on mobiles take place through voice commands.

Voice searches have three key attributes:

1.    They are usually in the form of questions

2.    They are short queries

3.    They are skewed towards local location-based searches

Let’s take a look at each of these attributes one by one.

1. Questions


Most of the search queries that take place using voice commands are in the form of questions. This is because while using the voice command, people speak to their smartphones just like the way they’d speak to another person.

For example, a typical voice search command would be, “how’s current climate?” and not “current climate”. It’s because the latter just sounds so unnatural even to oneself.

Questions also reveal the intention of the users rather than more general search terms as used in typed keywords. So, “how’s current climate?” has an entirely different intention than “is climate good for windsurfing?”.

Hence, if you’re into windsurfing business, you’d know that the query is from a user who is interested in hiring your service.

2. Short Queries


Just like the typed mobile queries, several of voice search queries are also short. Therefore, optimizing your content for short keywords works perfectly for voice searches as well.

3. Local Searches


Google Local Business

A lot of voice searches take place when people are on the go and need to find something in the local area. This is discussed in more detail in the next section.

Other forms of searches include using Google Goggles and Google Images. These tools allow users to upload an image and search for it. And, they are gaining popularity, especially among the mobile users.

To associate keywords with these forms of searches, use alt tags for the photographs you upload as your content. An excellent way to use image search to promote your business on mobile is to have a unique logo. When people scan it or take a snap of it to search the details, it’ll display your business.


Optimize for Local and Location-based Searches


Mobile searches are biased towards local and location-based searches. Here are some key stats.

     94% of users who use mobiles to search, used it for searching location based information

     85% searches for a shopping store in a location resulted in a call to the store in less than 5 hours

     80% of them visited the store in less than 5 hours
     Among all the location-based searches, 51% resulted in the users visiting a store in that location

     48% of them made a phone call to the stores

     29% bought something from the store

The above information shows the relevance of using local and location-based keywords.

When users are on the move, they don’t have the time or inclination to look for general information. They want something specific, and they want it quick. Also, they don’t carry their laptops around with them.

But most of them have a smartphone handy, which they use to search for local location-based information. Such information is more relevant and direct to them.

They may also search for generic information. However, looking for something specific and near them, scores way above generic searches.

To make the most of it, plan your keywords in a way that they include local and location-based keywords.

To achieve the best results from these keywords, register your business with Google Local Business. Also, list your business’s name, contact details, and address on each of the pages of your content.

Registering with Google Local Business will list it on Google Map and make it easy for people to find it.

This method will efficiently complement your keyword strategy. The keyword will help display information about your business to the customers, and its appearance on the map will help them find it.

Conclusion


Mobiles have already become the primary devices for browsing the internet. And, they’ll only achieve more popularity. Don’t miss the opportunity by focusing only on desktop keyword planning.

Invest time in planning keywords for search engine optimization for mobile devices. When compared with desktop keywords, mobile keywords are shorter and easier to plan.

Keyword planning is a response to the users’ behavior. Considering the above mentioned behavioral attributes, viz. short keywords, voice search, and local location-based searches will go a long way in optimizing your content for mobiles. It’ll consequently help you grow your business more successfully.


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Author Bio
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Anthony Bergs
Anthony Bergs is a project manager at Writers Per Hour. He always keeps an eye on the marketing sector to implement the best innovations in the strategies that he builds. He’s always open for new connections and partnerships.





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