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Essentiality of SEO and Guidelines to Create Proper SEO Plan for Your Site

SEO Efforts

A great philosopher says “Winners think constantly of what they can and will do. Losers think constantly of what they cannot do and what they should have done.” 

Likewise, grab the opportunities to achieve your goal. So don’t waste your time and precisely collect your points to create a proper SEO plan for your site. Before you can even optimize your website for search engines, you need to have a Search Engine Optimization (SEO) plan in place. This will help you to create SEO goals and keep those goals in focus as the purpose of your site changes and as the methods for SEO change.

Search engines will naturally change and mature as per the technologies and principles that enable SEO and the search engines themselves to change. For this reason, the SEO plan should be considered a dynamic and changing document, you need to be evolving or changing as well. And that’s where your SEO plan will help you to stay on track. Using the SEO plan you can quickly and easily tell where you are and where you need to be with your SEO efforts. 

So in this article, Seogdk brings valuable information about the requirements of SEO as well as the creation of a proper SEO plan for your site.

The Requirement of SEO for Your Website

SEO is the science of customizing elements of your site to achieve the best possible search engine ranking. Both internal and external elements of the site affect the way it’s ranked in any given search engine. So, all of these elements should be taken into consideration. Good SEO can be very difficult to achieve and great SEO seems pretty well impossible at times.

But why is SEO so important? Think of it this way. If you are standing in a crowd of thousands of people and someone is looking for you, how will they find you? It is a very difficult task but now suppose there is some system that separates a group of people. Maybe if you are a woman you are wearing red and if you are a man you are wearing blue. Now anyone looking for you will have to look through only half of the people in a crowd.

You can further narrow the group of people to be searched by adding additional differentiators until you have a small enough group that a search query can be executed and the desired person can be easily found. Your website is much like that one person in the huge crowd. In the larger picture, your site is nearly invisible, even to the search engines that send crawlers out to catalog the web. To get your site noticed, even by the crawlers, certain elements must stand out. And that’s why you need SEO.

To achieve a high position in search results, your site must be more than simply recognizable by a search engine crawler. It must satisfy a set of criteria that not only gets the site cataloged but can also get it cataloged above most of the other sites that fall into that category or topic. Some of the criteria by which a search engine crawler determines the rank your site should have a set of results include:

  • ·         Anchor text
  • ·         Keywords
  • ·         Site Popularity
  • ·         Site language
  • ·         Link context
  • ·         Content
  • ·         Topical links
  • ·         Site maturity
  • ·         Title tags

The Setting of SEO Goals

So you understand how important it is to put time into SEO. Now, how exactly do you go about it? One of the greatest failings of many SEO plans, like all technology plans, is a lack of a clearly defined goal. The goal of your SEO plan should be built around your business needs, and it’s not something every business requires.

For example, if you run a simple blog, SEO might be more expensive than it’s worth. But if your plans for that blog are to turn it into a brand, then the simplest of SEO strategies might be just what you need to build the traffic that begins to establish your brand.

In the case of travel travel-based site, one goal might increase the amount of traffic your site receives. Another might be to increase your exposure to potential customers outside your geographic region. Those are both good reasons to implement an SEO plan. One other reason you might consider investing in SEO is to increase your revenues which you can do by funneling site visitors through a sales transaction while they are visiting your site SEO can help with that, too. So before you even begin to put together an SEO plan, the first thing you need to determine what goal you want to achieve with that plan. Be sure it is a well-articulated and specifically defined goal, too.

For example, a goal to “increase web traffic” is far too broad. Of course, you want to increase your website traffic. However, if you change that goal to “increase the number of visitors who complete transactions of at least $15”, you are much more likely to implement the SEO that will indeed help you reach that goal. Finally, remain flexible at all times. For this reason, it’s always a good idea to review your SEO goals and plans periodically at least every six months and quarterly is much better.

Creation of SEO Plan for Your Website

Once you have a goal or set of goals in mind for your site, it’s time to create your SEO plan. The SEO plan is the document that you will use to stay on track as you try to implement SEO strategies on your site. To create an SEO plan please consider following a few things which are very important to set a proper SEO plan.

     1. Prioritizing Pages

Top priority pages should be the ones that your visitors will most naturally gravitate to, such as your homepage or pages that will generate the most in terms of traffic or revenue. When prioritizing pages, you are also creating a roadmap for your marketing efforts. If three of the pages on your site are your top priority, those three will have the lion’s share of time, capital, and effort when it comes to SEO and marketing.

     2. Site Assessment

After you have prioritized your site, you should assess where you stand and where you need to be with your current SEO efforts. Again, assess each page individually rather than the site as a whole. The elements that should be considered during an assessment include:

  • Page Tagging
The Meta tags that are included in the coding of your site are essential to having that site listed properly in a search engine. Tags to which you should pay specific attention are the title and description tags because these are the most important to a search engine.

  • Page Content
Your page content should be fresh and relevant to your site. Content is very important for search results. If your content is stale, search engines could eventually begin to ignore your site in favor of a site that has fresher content.

  • Site Links
Site links are essential in search engine optimization. Crawlers and spiders look for the links into and out of your site in order to traverse your site and collect data on each URL. However, they also look for those links which are relevant to the page that is indexed. Broken links are barriers when it comes to search engine ranking, so be sure to check that links are still working during the assessment process.

  • Sitemap
A sitemap is a crucial element in an SEO plan. Believe it or not, the sitemap will help your site to link accurately. But this is not an ordinary sitemap that you include helping users quickly navigate through your site. This sitemap is an XML-based document, at the root of your HTML that contains information about each of the pages within a site.

     3. Finishing the SEO Plan

With the site assessment out of the way, you should have a good idea of what areas need work and what areas are in good shape. You also want to include the strategies you plan to use. Those strategies can be efforts such as submitting your site or pages from your site to directories manually and planning the content you will use to draw search crawlers, they can be keyword marketing plans or pay-per-click programs (PPC) you plan to use. Also, include a timeline for the testing and implementation of those efforts as well as for regular follow-ups.

    4. Follow-up on the SEO Plan

Follow-up is also an essential part of your SEO plan. Many people believe they can develop and implement an SEO plan and then just walk away from it. The truth is, however, that SEO is not just a one-time event. It’s an ongoing process that requires testing, monitoring, and often rebuilding.

Give your plan at least 3 months but not more than 6 months between check-ups. Once you create the habit of re-evaluating SEO efforts. On that time schedule, it will be much less time-consuming than you assume. 


I think from the above information you will get an idea about the requirements of SEO and the creation of a proper SEO plan for your site. In the next article, Seogdk will bring valuable information about SEO and website development. So you can send your feedback about this article through comments and mail. Till then take care and enjoy your life...!!!

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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