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Steps to Take When You Lose Organic Traffic

Organic Web Traffic

If you feel that you are losing organic traffic on your business website, then, first of all, you need to ensure and double-check whether the traffic of your website has fallen in a substantial way that is sustained over a long period. There would often be times when the organic web traffic of your business website can be simply circumstantial. You need to compare your business website's organic traffic for several weeks to conclude comprehensively that your organic traffic has dropped on your website. In this article, you will learn what steps you should take in case your website is losing organic traffic.

You need to research if the drop in your website is significant over a few weeks periods of time. You should start by selecting the keywords which you feel are important for the successful optimization of your business website. After this, you must compare how they performed in the other weeks. You should pay attention to the clicks which these keywords get before you make any conclusions. If you find that the clicks also suffered, then you can consider taking the following steps to improve the situation of your business website.

The first step that you should take is to figure the reason out why your traffic dropped:

Go to the Algorithm Changes in the Search Engines

Most search engines will make minor shifts and changes in their algorithm and do so suddenly without providing any warnings. There would be times when the algorithms might punish you for certain practices that your website might be engaging in. Unfortunately, most search engines make locating these changes in their algorithms difficult to locate. 

You must check various different blogs on SEO for finding out how the algorithm changes work and how they can affect the organic traffic of your business website. However, most of the algorithm changes will not affect your website's traffic to a large extent negatively. All you need to do is check the latest news about SEO in major search engines.  

Check all Your Links

One of the most effective methods to improve the search engine optimization of your business website is through link building. This method can help you get higher ranks and also increase the organic traffic of your business website. Having several good links will make your business website appear more legitimate and authentic to the search engine. Similarly when your website does not have good backlinks then your rankings will get affected negatively. 

It can often be the case with your business website too that your ranking has dipped because a large number of your backlinks may have dropped. If this is the issue then you should try and work on getting these links up and functioning again.

If your working relationship with these websites has declined, then you must try to see why this happened and try to rebuild them. You should also try to locate other sources that you can use on your website. Try to look for new links; you should get more links to make up for the traffic lost. Backlinks will help you to get your business website on track and recover all the organic traffic that you had lost.

Check out What Your Competitors have done

You should also try and see if the loss of your rank is because the ranking of your competitor's websites has improved significantly. This may mean that there have been some changes made on their website which has gone on to improve the optimization levels of their website. You can find several tools on the internet that can help you to see the changes and updates made on their websites. You need to compare and then contrast the new version of your competitor's website with their old website. 

You should note down all the different SEO aspects which have been changed on the websites. Try to see whether they have added new backlinks or if they have changed the internal linking structure of their website. You need to check the various different keywords being used there and are absent from your business website.

You should take the opportunity to explore the different things which work for the websites of your competitors. You must note down the changes that their rankings and apply the changes in your website to make your organic rankings improve.

Redesign Your Business Website

It can also be the case that you have lost organic traffic on your business website as you have made certain important redesigns on your website. This may occur if search engine optimization is not always your main priority when you undertake complex and time-consuming work like redesigning your business website. 

It is for this reason that you must not ever rush into launching the redesigned website of yours. You must pay close attention to some of the crucial and important SEO methods and processes so that you can maintain and increase the traffic on your business website.

Re-examine the Internal Link Structures in Your Business Website

While you are redesigning, you might have changed how the internal link equities were flowing in your business website. It can go on to significantly change the way the search engines are ranking your business website. You should check the site navigation of your business website and see if there are any broken links anywhere. Check whether the links for your anchor texts are alright or if they are removed. 

Digitechmantra offers the best search engine optimization services with a full team of professional SEO experts who have years of experience in optimizing business websites.


Organic traffic on a business website can drop because of several reasons. Research and find out why your site is losing traffic. This will make it easy for you to take the appropriate corrective measures. The information mentioned in this article will help you to recover your lost traffic.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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