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Best Strategy to Launch Mobile App

Mobile App Marketing Tips

You and your app are not alone. Right now, there are more than 1.5 million apps in the App Store. Creating a great app is not enough to make it the next Angry Birds, Candy Crash, and Google knows it.

However, in order to be sure of success in the business with your mobile app, it’s imperative that you build a solid marketing strategy to get your app into the hands of the users who are looking for it on the app store.

A strong marketing strategy needs to be initiated long before the release of the app and it should continue after its release. It should happen not because it is right, but because it is expedient. So, first of all, you need to develop a pre and post-detailed plan to promote your app in the Market. Otherwise, your work could be wasted and you may face loss from a lot of money and effort. 

The best marketing for Mobile & Web App includes strategies for both pre-launch and post-launch which can be defined into two forms such as organic and paid app marketing. We have described them in a more insightful way below.

Pre-Launch Marketing Strategy

There are a few steps you need to follow to take before you go to launch your app:

1.    Select Important Keywords
2.    Choose a Good Name
3.    List Your Competitors
4.    Choose the Right Category
5.    Create an Amazing Icon
6.    Take a Good Screenshot
7.    Create a Great Video

1.   Select Important Keywords

A keyword represents a term that a user will use to search and recognize what your app does. To make a successful mobile app marketing strategy, you need to understand the keywords that match what it does. Selecting strong keywords related to your business for your app is the key to success. You can use keyword tools such as MobileDevHQ and

These keywords tools make it easy to tell you which keywords will be good for your app and you will also learn how often those keywords are searched within app stores.

2.   Choose a Good Name

“Names have power.”  Your app name should be unique, simple, and memorable but it should also contain the keyword. An App name matters a lot in the app store. The right name can help your app get popularity in the market.

3.   List Your Competitors

After selecting keywords and app names now it’s time to research your competitors. What they are doing in-app marketing? Which apps are ranking highly in the app store? Make a list of 4 and 5 potential competitors based on similarity to your app and business.

4.   Choose the Right Category

Choosing the right category for your app is a whole science in itself. Calculate risk for yourself and your app and understand the pros and cons of each category and choose the right and more relevant for your app to drive its success.

5.   Create an Amazing Icon

“The first impression is the last impression.” Just like your name your app icon matters. Your app icon tells the story, purpose, and style. It is the first interaction your audience will have with your app.

Make your icon unique, and amazing so users will be most likely to click and download it after searching it on Play and app store.

6.   Take a Good Screenshot

Experts say that screenshots are an essential tool to turn your audience into users. Make sure your app screenshots are well captured, informatively useful, and memorable.

7.   Create a Great Video

Video marketing is an effective medium to promote your mobile app. Because it not only attracts people to see and understand your mobile app but also encourages them to use it.

Post-Launch Marketing Strategy

There are a few steps you need to follow to take after launching your app:

1.   Sign up for App Store Analytics
2.   Use Social Media
3.   Build a Website
4.   App Store Optimization

1.   Sign up for App Store Analytics

To track the app's progress accurately, you need to first sign up for an analytics tool. There is a number of tools available that can perform a subset of functions, however, the two AppAnnie and MobileDevHQ are considered to be most worthy to be trusted.

2.   Use Social Media

“Words of Mouth.”  Increasing social sharing for your app is another one of the most important ways to a greater reach. Building a relationship with social media followers on Facebook, Twitter, LinkedIn, Tumbler, and Instagram platforms where your audience is active is important. Share relevant content with your audience on a regular basis to keep them updated.

3.   Build a Website  

I always use this term in my presentation on mobile marketing “Mobile is great and Apps are amazing but the website still matters.” Whenever a user searches Google for your app they will find both your app’s detail page and your website home page. If users land on your website page, it will be a great tool to convert them into potential users.

4.   App Store Optimization

It is much like optimizing your website for search engines. Your App also needs to be optimized for the App Store. It is very important to make sure your app has the right Title and description so the user can easily find it. Including ASO in your marketing strategy will boost your app growth.

Share your app marketing tips with us and also what app marketing strategies have worked for your business. Happy to know more from you!

Mozrif is an analytical and versatile digital marketing evangelist, consultant, and content writer at WeDigTech. A hub of Skilled Mobile App Developers focused on helping businesses from domestic to MNCs.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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