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Viral Marketing- A Great Way to Influence Your Website Content in Social Media Networks

Viral Marketing

If you have ever heard of Viral Marketing then you know that it involves marketing materials that are spread via social media networks. Let's see one example, you may have an article that's mainly a part of marketing that you post to a blog. The article then gets tagged in social media networks and begins to spread like a virus. Each time someone tags the article more people see it and then this process continues with an increment of visitors exponentially.

What is Viral Marketing?

Viral marketing is nothing but self-propagating marketing techniques via social media, blogging, and emails whereas content that is spread through a self-replication viral type process is called viral content. See below Wikipedia defined viral marketing as:

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networking services and other technologies to try to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses.

Importance of Viral Marketing to Enhance Your Content on Social Media

The content that spread virally through social networking doesn't have to be your only marketing and in fact, it will be much more effective if the content is not "sellable " at all. Users are much more interested in content that provides what they need at the time (real information) than in content that tries to sell them something.

Right now you should know that viral content should be written with the medium of distribution in mind. If you plan to use blog tagging to distribute your content then the proper format for that content should be a blog post which written short and to the point but inclusion of useful information.

You can also include articles and news stories in viral content as long as you use the appropriate social media networks to distribute them. if you have ever seen an article with buttons at the bottom like "Share", "Pin It", "Tweet", etc., you have seen the seed of viral content.


The SEO process covered at this point is mostly based on SEO that has worked in the past. The internet is changing all the time and the most recent shift has been toward socially networked content systems. SEO for these types of content will require different strategies than the content of the past.

It's something that you should start considering now. Taking advantage of these social media networks sooner, rather than later, will help you at least keep the pack if not take the lead. So friends send your valuable feedback to this review post via comments and emails. Till then take care and enjoy your life.....!!!

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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