7 Ways Your Mobile Marketing can Make Direct Connections with Customers

Mobile Marketing Strategies

When we think of mobile interactions, our first thoughts might be two-way text exchanges between chatty teens, or perhaps a spouse sending a reminder to pick up toothpaste after work.

Digital communication, such as texts or email, is ideal for when we don’t necessarily have time or interest in a voice conversation, especially if it’s just something easy like an addition to the grocery list. It’s especially handy to send and receive texts since so many of us are close to our phones, and have a tendency to notice and respond to them much faster than email or voice mail.

Coming up with good business mobile marketing strategies can come with a challenge, however: it's not easy to achieve one-to-one communication, and it’s much easier to use tools like SMS software or email newsletter programs to target your entire database, or post on your social media channels, rather than cranking out individual notes to individual customers.

While this is a smart use of your resources and keeps your audience informed about all your activities and promotions, the one-to-many approach doesn’t automatically create the same strong connection as direct contact could.

Businesses interested in better mobile marketing need to take extra steps to personally communicate -- or give that impression. Neil Patel said that the more personable the interaction, the more likely it will be that a customer enjoys the experience, returns, and tells their friends.

Try these examples to make sure it happens:

1.       Have a Purpose

     Since customers are taking time to read your messages and think of you, make every interaction meaningful – don’t just say hi. Tell them quickly why you’re reaching out – perhaps an opportunity to save money/make money/look cool!

2.      Use a Casual, Informal Voice 

This doesn’t mean you channel your inner 16-year-old but write as if you were addressing an acquaintance, instead of something formal like a press release or an annual report. “Check out this cool online contest we have going on this week!” “We’re excited for you to see the new stuff on our site. Do us a favor and let us know what you think!”

3.      Automated Greetings 

When someone registers with your business, such as a loyalty club, ask them to provide their birthday day and birthday month. Then configure your database to send them out personalized texts or emails around this time, perhaps accompanied by a link to a special prize or discount.

4.      Contests 

If you offer online or social media contests, your winners will love receiving a note notifying them that they’ve won, even if it’s a random drawing. In most cases, you’ll have a few winners, so it’s easy to personally notify them. Be sure to follow up by listing the winners in company blog posts, social media, e-newsletters, or press releases so they can share their accomplishments.

5.      Customer Service 

Inviting customers to text your questions/complaints allows them to bypass the automated phone system, a definite plus. But what they might really appreciate is having someone text or email them back on their phones. Employees don’t have to worry about a chat window timing out or be on the phone all day. They also can buy themselves in time to find an answer – “I’ll look into it, be right back.”

6.      Invite – and Accept – Feedback 

This could be a general philosophy of being open to helpful suggestions and observations from customers. Or it could be soliciting opinions about a certain topic. Texting software allows people to text a certain shortcode and keyword and have the information recorded. You can ask users to text “Yes” or “No” if you’re considering a new logo, or alternately “Choice A” or “Choice B.”

7.      Try Geo-tricks 

If you have a retail location, figure out geo-locating and geo-fencing, which can automatically send a text a link to a coupon to registered customers when they’re near your business. They’ll hopefully be amazed that you keep track of them so well.

Sophorn Chhay
Sophorn Chhay is an inbound marketer specializing in attracting targeted visitors and generated sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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