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The Value of Social Media and Valuable Social Media Strategies to Boost Your Web Traffic

Social Media Strategies

Social Media Networks are a vital part of human life; no one unknown this fact. In day-to-day life, everyone interacted with social media like Facebook, Twitter, WhatsApp, Youtube, etc. These are all examples of the various social networks that have become internet phenomena over the past few years. 

Social networks are groups of people who are linked by some type of connection. Facebook is a social network where friends or people who know each other and they connect. Friends' friend comes into the mix and eventually, you have a network of people who may not know each other in real life but are connected to the internet. So in this article, Seogdk focused on the importance of social media and guidelines to increase website traffic via Social Media Optimization (SMO).

1. What is Social Media Optimization (SMO)?

Now you are aware of social media or social media networks as well as you reach very close to the concept of Social Media Optimization or SMO. It is a set of methods for generating publicity through social media, online communities, and community websites.

When you are practicing Social Media Optimization you are participating in social networks and tweaking the content that you share within those networks. It's through that participation and optimization that your website is distributed and that’s what brings traffic to your website. There are mainly two benefits of SMO - first, it is free of cost to participate i.e. there is no cost to participate in these networks except your time.

The other benefit of SMO is a viral marketing strategy, which means self-propagating marketing techniques such as social media, email, blogging, and word-of-mouth marketing channels. When you can tap viral marketing for your online presence then word of your brand spreads like a virus and increase web traffic to your website.

2. The Value of Social Media

Social media has a very significant place in human life. It overlaps all sectors of human life such as politics, entertainment, social, games, etc. In each sector, social media plays a vital role. Earlier we know the instances in Egypt and Syria where social media acts a significant role to bring about revolution.

Social media is very useful to promote your product and services as well as generate web traffic to your website. Suppose you promote your products or services on social media significantly you get more exposure as compared to other promotion methods. For instance, comparing print media and social media exposure then we found that print media is a time-consuming process and reaches a limited area while social media are extremely fast and reaches a huge area.

In other words, social media rules the advertising and marketing sectors because it spread faster and insignificant ways so most advertisers or marketers used social media to promote products and services.

3. Useful Social Media Strategies

SMO is first about joining communities and creating relationships and it’s only by going through the process of becoming a part of the community that your brand will begin to be recognized by other community members. Social media optimization is not at all like website optimization, it should be part of your overall optimization strategy. Below mentioned social media strategies are used to increase web traffic to your website. 


Participate in relevant conversations, forums, and communities to share or explore your ideas and information which will result in generating web traffic to your website. If you don’t participate your thoughts and opinions will not be welcomed on a social media network for a long time. 

-Be a Source of Information

Today’s internet users and particularly those participating in social media will expect you to provide information that is useful to them. If you are not providing that information they will go to someone who is. So call it being a good resource ambassador and try to help people without expecting anything in return. Your returns will come just because your actions proved your websites worth.

-Increase Your Links or Connections

The linkability of your website is determined by the amount of content you have available to users who might come from social networks. Irrelevant, copied, and rarely changing content will not help to do SMO, so begin by updating fresh content and your content strategy to ensure that it is interesting for visitors who might come from your social networks.

-Create Fresh and Informative Content

Content is one of the key factors in Social Media Marketing (SMM). If you make it a point to create fresh, original content regularly visitors will come to your website because they know they can find the information they need. It is helpful to improve the SEO process.

-Make Tagging and Bookmarking Easy

Don’t make users try to figure out how to add your blog or website to their content feed. Instead of it provides a function that generates the necessary URL or code for visitors to add important links. For instance, add Subscribe, RSS Feed, and Bookmark buttons on your website.

-Help Your Content Travel

It means having content that can be accessed from another website easily. If you have content that many people will be interested in then consider making that content available in PDF file, audio, or video format. When users want to spread your content then it will be easy for them to do.

-Understand How to Target Your Audience

Target those audiences which relevant to your brand or theme such as geography, sex, age, etc. If your approach the wrong audience then you will face failure as well as the wrong message spread about your brand or theme. So be careful before you make that mistake and take the time to learn who your right audience is.

-Make SMO Part of Your Processes and Best Practices

Social media requires constant participation and as with SEO ongoing efforts require daily. Integrate your social media optimization (SMO) strategies into your daily SEO workflow.


From the above information, we conclude that these guidelines will help you begin your optimization process and if you follow them you will be well on your way to gaining all the value available from social media networks. Please give feedback and suggestions about this article via comments and emails till then enjoy your life…..!!!

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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