The Value of Social Media and Valuable Social Media Strategies to Boost Your Website Traffic

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Social Media Strategies

Social Media Networks are the vital part of human life; no one unknown about this fact. In day to day life everyone interacted with social media like Facebook, Twitter, WhatsApp, Youtube, etc. These are all the examples of the various social networks that have become an internet phenomenon over the past few years. 

Social networks are groups of people who are linked by some type of connection. Like Facebook is a social network where friends or people who know each other and they connect. Friend's friends come into the mix and eventually you have a network of people who may not know each other in real life but are connected on the internet. So in this article Seogdk focused on importance of social media and guidelines to increase website traffic via Social Media Optimization (SMO).

1. What is Social Media Optimization (SMO)?

Now you aware about social media or social media networks as well as you reach very close to the concept of Social Media Optimization or SMO. It is set of methods for generating publicity through social media, online communities and community websites.

When you are practicing Social Media Optimization you are participating in social networks and tweaking the content that you share within those networks. It's through that participation and optimization that your website is distributed and that’s what brings traffic to your website. There are main two benefits of SMO - first it is free of cost to participate i.e. there is no cost to participate in these networks except your time.

The other benefit of SMO is viral marketing strategy, it means that self-propagating marketing techniques such as social media, email, blogging and word of mouth marketing channels. When you can tap viral marketing for your online presence then word of your brand spreads like a virus and increase web traffic for your website.

2. The Value of Social Media

Social Media Optimization
Social Media Optimization
Social media have very significant place in human life. It overlaps all sectors of human life such as politics, entertainment, social, games, etc. In each sector social media plays vital role. Earlier we know the instances in Egypt and Syria where social media acts significant role to bring revolution. 

Social media is very useful to promote your product and services as well as to generate web traffic to your website. Suppose you promote your products or services on social media significantly you get more exposure as compared to other promotion methods. For instance compare print media and social media exposure then we found that the print media is time consuming process and reach to limited area while social media extremely fast and reach to huge area.

In other words social media rules the advertising and marketing sectors because it spread faster and in significant way so most advertiser or marketer used social media to promote products and services.

3. Useful Social Media Strategies

SMO is first about joining communities and creating relationships and it’s only by going through the process of becoming the part of the community that your brand will begin to be recognized by other community members. Social media optimization is not at all like website optimization, it should be part of your overall optimization strategy. Below mentioned social media strategies are useful to increase web traffic to your website. 

-Participation

Participate in relevant conversations, forums and communities to share or explore your ideas and information which will result in generate web traffic to your website. If you don’t participate your thoughts and opinions will not be welcomed in a social media network for long time. 

-Be a Source of Information

Today’s internet users and particularly those participate in social media will expect you to provide information that is useful to them. If you are not providing that information they will go someone who is. So call it being a good resource ambassador and try to help people without expecting anything in return. Your returns will come just because your actions proved your websites worth.

-Increase Your Links or Connections

The link ability of your website is determined by the amount of content you have available to users who might come from social networks. Irrelevant, copied and rarely changing content will not help to do SMO, so begin by updating fresh content and your content strategy to ensure that it is interesting for visitors who might come from your social networks.

-Create Fresh and Informative Content

SEO Process
SEO Process
Content is one of the key factors in Social Media Marketing (SMM). If you make it a point to create fresh, original content regularly visitors will come to your website because they know they can find the information they need. It is helpful to improve SEO process.

-Make Tagging and Bookmarking Easy

Don’t make users try to figure out how to add your blog or website to their content feed. Instead of it provide function that generates the necessary URL or code for visitors to add your important links. For instance, add Subscribe, RSS Feed and Bookmark buttons on your website.

-Help Your Content Travel

It means having content that can be accessed from anotherwebsite easily. If you have content that many people will be interested in then consider making that content available in PDF file, audio or video format. When users want to spread your content then it will be easy for them to do.

-Understand How to Target Your Audience

Target those audiences which relevant to your brand or theme such as geographically, sex, age, etc. If your approach to wrong audience then you will face failure as well as wrong message spread about your brand or theme. So be careful before you make that mistake and take the time to learn who your right audience is.

-Make SMO Part of Your Processes and Best Practices

Social media requires constant participation and as with SEO ongoing efforts requires daily. Integrate your social media optimization (SMO) strategies into your daily SEO workflow.

Conclusion

From above information we conclude that these guidelines will help you begin your optimization process and if you follow them you will be well on your way to gaining all the value available from social media networks. Please give feedback and suggestions about this article via comments and emails till then enjoy your life…..!!!

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Author Bio
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Gangadhar Kulkarni is a Internet Marketing Professional having extensive experience in SEO and SMO. He is also founder of seogdk where he shares information about SEO, SMO, SEM, blogging and web technologies by way of articles. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest | TSU 




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7 comments:

  1. LinkedIn is a good traffic driver. If your LinkedIn account is connected to your Twitter, Facebook or anything, as you share your content to LinkedIn, it can draw traffic from different marketers around the globe. Additionally, influencers or big brands will see your post it your topic/headline is enticing and relevant.

    Just like what happened to my blog post last day using LinkedIn. I love the result and I will encourage you to use social media like LinkedIn.


    I have shared this comment in the content syndication and social bookmarking and networking website for Internet marketers - kingged.com where this post was found.

    ReplyDelete
  2. “The Value of Social Media Optimization”, It’s really a nice topic and concept to elaborate the need and the benefits of Social Media. And you framed it in a great way. Thanks for sharing it with us all. Well, Metz Miranda is right about LinkedIn. To get instant approach from the industry experts and relevant audience, LinkedIn always ride ahead from all other social media networks. But don’t forget that Facebook always finds out such an exciting ways that compete with all networks. So, Facebook is a great place to get a high number of visitors and views for your website, but it still lacks in conversion rate.

    If you are new to Social Media Optimization, do not try it for your business. It might hurt your social visibility and creates a bad impression to your targeted audience. So, it preferred that you should hire an effective Digital Marketing Company in India or abroad that can offer SEO & SMO services at modest prices.

    Move forward to Social Media Optimization to generate authorized and genuine traffic to the site. And keep posting such informative posts.

    ReplyDelete
    Replies
    1. Thanks Vipin for your informative and valuable feedback about Social media optimization........!!!

      Hope to see you around here.....Have a great day ahead......!!!

      Delete
    2. I am always curious about IT related information and because of that I will regularly use to search different blogs, forums and media to get it. Yes, I will be here whenever I get a great information that makes me involved in it.

      Thanks for your concern Gangadhar. Keep posting such informative blog posts.

      Delete
    3. Dear Vipin,

      Glad to see you again here and feeling great that my articles comes helpful to my readers and appreciated by them.

      Thanks Vipin for your appreciation and have a great day ahead.....!!!

      Delete
  3. Thanks for sharing great informative information. Really, it's very useful for me when I am searching about SEO tips to solve SEO problems of my Wordpress blog. And we aspect of you that, you will share latest informative in regularly. Your blog is very useful for my Wordpress blog .

    ReplyDelete