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HubSpot: Your Perfect CRM Partner for Scaling Up

HubSpot CRM Platform

Are you looking to connect your data, teams, and customers only on a single platform to boost your business? Then, choosing efficient CRM (Customer Relationship Management) software is the perfect solution. CRM platform aids businesses by giving a flawless customer experience, right from the first user interaction to the deal closure and beyond.

When it comes to an efficient and easy-to-use CRM to scale your business, HubSpot is one of the best and leading CRM platforms. This marketing automation software has all the software, integrations, and resources required to connect marketing, sales, content management, and customer service.

By using HubSpot’s CRM, businesses can optimize their relationships with leads and customers to reach the top. The software is designed carefully in such a way that its sales, marketing, customer service, content management, and operations tools make it easy to combine team strategy.

Presently, the platform has 143,000+ organizations extended across more than 120 countries and a revenue of $1.3 billion. There are many big companies using HubSpot successfully to generate sizable revenue by optimizing the company’s sales pipeline including Accenture, TrustPilot, Mollie, and Ruangguru.

A Brief Look at Different HubSpot Products

HubSpot contains several products in one platform and each product is powerful on its own.  However, if you use these products together, it just makes wonder.

·        Marketing Hub

This marketing software works best to grow traffic, convert more visitors, and perform complete inbound marketing campaigns to an extent. The key features of these products are; lead generation, marketing automation, and analytics.

·        Sales Hub

This is useful for getting profound insights into prospects, automating many kinds of tasks, and closing deals faster. Advanced CRM, meeting scheduling, and payments are some of the popular features of this HubSpot product.

·        Service Hub

With this customer service software, you can easily connect with customers, go beyond expectations, and turn them into promoters who develop your business. The popular features of Service Hub include tickets, customer feedback, and a knowledge base.

·        CMS Hub

This works as content management software and is very agile and powerful for marketers and developers. Its personalized and secure experience for customers is admirable. The salient features of this product are; a drag-and-drop editor, SEO recommendations, and more importantly website themes.

·        Operations Hub

It helps to sync your apps, makes customer data spotless, and computerizes processes. In this way, all your systems and teamwork get automated and better together. The key features are; data sync, programmable automation, and data quality automation.

Features and Benefits of HubSpot Digital Marketing Tool

1.  CRM Database

It stores information about customers and prospects in one place. It allows you to store as many as 1,000,000 contacts without any time limit or expiration date.

This will quickly provide you the contact info every time you require it without making you add the customer data again and again. Thus, it avoids wasting your valuable time on chaotic spreadsheets while easily managing your customers.

The type of data that resides in the HubSpot CRM database includes-

·         Name, title, and email address of customer

·         Information about your past interactions with them

·         The mean of leads arrival and scoring

·         A number of orders and money spent by customers

2.  Task Management

HubSpot CRM allows you to easily sort and create deals in the CRM so that you can manage your tasks readily. Observe your deal pipeline, then schedule, align, and track your tasks by generating reminders of task deadlines and just get updated on the tasks that need to be accomplished.

You can also call, send emails, create notes, and schedule meetings with customers to streamline the sales process and make an everlasting relationship with customers.

3.  Customized Dashboard

With HubSpot CRM, you can view your entire sales pipeline in one place which helps in analyzing a number of factors such as

·         Total deals present in your sales pipeline along with their status 

·         Your performance and progress

The dashboard offers enough data for sales success along with a detailed report of your HubSpot sales activity. This helps to improve your sales productivity by knowing the areas of enhancement.

4.  Email Marketing

By sending bulk emails to your targeted audiences, you can reach them quickly and easily. HubSpot offers predefined emails with appropriate content for the same.

Also, you can craft customized emails in HubSpot’s drag-and-drop editor or use existing pre-built templates to make your emails more personalized.

5.  Gmail and Outlook Integrations

Free Gmail and Outlook integrations of HubSpot CRM present an opportunity for all sales productivity tools such as templates, sequences, meetings, etc.

6.  Built-in Analytics

This one guides you to keep an eye on marketing activities with which you can analyze the most converting driving factor and get custom reports.

You get information about user sessions and their sources, session country, engagement metrics, bounce rate, view rate, etc.

7.  ROI Analytics

It could be difficult to measure performance, and improvement, and track the activities if you use multiple tools. However, HubSpot’s unique platform makes it easy to measure the effectiveness of your business strategy which helps to find out ROI and marketing trends.

Additionally, Lead Capture Tools, Grade Automation Tools and Workflows, Segmentation, Reporting and Analytics, API, Integration with Social Media, Meeting Scheduling and Live Chat, Customer Support Portal, Ticketing System, and SEO Advisor are a few more key features of this best e-commerce platform.

Pros of using HubSpot

·        Easy to Use CRM for Small Businesses

HubSpot is popular due to its easy-to-deploy, implement, and maintain features. You can also easily educate the clients with a low learning time. It is definitely the best CRM for small businesses.

·        HubSpot is a Great CRM Tool with Plenty of Functionalities

It allows you to not only input a lot of information in your database but also to create your own additional custom fields. Its generous reporting feature gives a clear view of your sales pipelines. All the integrations and capabilities of HubSpot are super.

·        Offers the Best Navigation and Analytics to Keep Track of Your Team

An easy to easy-to-navigate and almost self-explanatory features make this CRM software a preferred choice by many. The dialing is more enjoyable here than auto-dialers it gives you great feedback. Also, there are many options to customize the layout.

·        Customer Support Service is Fantastic

They are ready to serve you 24/7 just within a single click. Their hands-on help is just great. 

Cons of using HubSpot

·        Missing Some Simple Features that are Available in Other Software

There is the absence of many advanced features with Hubspot CRM, so it may not be incredibly useful for large businesses. Active lists are somewhat worthless in workflows because they're fixed in that workflow even if no longer active in the list. Some workflow actions involve the use of integrated third-party applications.


·        Lack of an Affordable Middle Plan

They have a free plan and then there is quite an expensive plan which everyone can’t afford. Though there is one plus, one can get going with a free plan and then move to a paid plan when needed.

·        HubSpot is not the Easiest Tool to Use

Even if it has a lot of features, there is a learning curve required for some more advanced functionalities. So, probably this is not the most powerful CRM.

To Summarize…

HubSpot is an established platform that ensures revenue growth by creating a website, executing email marketing campaigns, publishing blog content, or automating other marketing tasks. Many businesses and organizations are running this best inbound marketing software successfully.

Adopting new things may be a challenging task but once you master it; you will be in a whole new world of potential and achievements. With the unambiguous features and benefits of HubSpot CRM, you can rationalize your entire business process, speed up, and grow up evidently just with a single platform.

So, just spin your flywheel and go for this user-friendly, compatible, and accessible CRM to achieve new heights of success!

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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