Are you looking to connect your data, teams, and customers only on a single platform to boost your business? Then, choosing efficient CRM (Customer Relationship Management) software is the perfect solution. CRM platform aids businesses by giving a flawless customer experience, right from the first user interaction to the deal closure and beyond.
When it comes to an efficient and easy-to-use CRM
to scale your business, HubSpot is one of the best and
leading CRM platforms. This marketing automation software has all the software,
integrations, and resources required to connect marketing, sales, content
management, and customer service.
By using HubSpot’s CRM, businesses can optimize
their relationships with leads and customers to reach the top. The software is
designed carefully in such a way that its sales, marketing, customer service,
content management, and operations tools make it easy to combine team strategy.
Presently, the platform has 143,000+ organizations
extended across more than 120 countries and a revenue of $1.3 billion. There are
many big
companies using HubSpot successfully to generate sizable
revenue by optimizing the company’s sales pipeline including Accenture,
TrustPilot, Mollie, and Ruangguru.
A Brief Look at Different HubSpot Products
HubSpot contains several products in one platform
and each product is powerful on its own.
However, if you use these products together, it just makes wonder.
·
Marketing
Hub
This marketing software works best to grow
traffic, convert more visitors, and perform complete inbound marketing
campaigns to an extent. The key features of these products are; lead generation,
marketing automation, and analytics.
·
Sales
Hub
This is useful for getting profound insights into prospects, automating many kinds of tasks, and closing deals faster. Advanced CRM, meeting scheduling, and payments are some of the
popular features of this HubSpot product.
·
Service
Hub
With this customer service software, you can
easily connect with customers, go beyond expectations, and turn them into
promoters who develop your business. The popular features of Service Hub
include tickets, customer feedback, and a knowledge base.
·
CMS
Hub
This works as content management software and is very agile and powerful for marketers and developers. Its personalized and secure experience for customers is admirable. The salient features of this product are; a drag-and-drop editor, SEO recommendations, and more importantly website themes.
·
Operations
Hub
It helps to sync your
apps, makes customer data spotless, and computerizes processes. In this way,
all your systems and teamwork get automated and better together. The key features
are; data sync, programmable automation, and data quality automation.
Features and Benefits of HubSpot Digital Marketing Tool
1. CRM Database
It stores information about customers and prospects
in one place. It allows you to store as many as 1,000,000 contacts without any
time limit or expiration date.
This will quickly provide you the contact info
every time you require it without making you add the customer data again and
again. Thus, it avoids wasting your valuable time on chaotic spreadsheets
while easily managing your customers.
The type of data that resides in the HubSpot CRM
database includes-
·
Name, title, and email address of
customer
·
Information about your past
interactions with them
·
The mean of leads arrival and scoring
·
A number of orders and money spent by
customers
2. Task Management
HubSpot CRM allows you to easily sort and create
deals in the CRM so that you can manage your tasks readily. Observe your deal
pipeline, then schedule, align, and track your tasks by generating reminders
of task deadlines and just get updated on the tasks that need to be accomplished.
You can also call, send emails, create notes, and
schedule meetings with customers to streamline the sales process and make an
everlasting relationship with customers.
3. Customized Dashboard
With HubSpot CRM, you can view your entire sales
pipeline in one place which helps in analyzing a number of factors such as
· Total deals present in your sales pipeline along with their status
·
Your performance and progress
The dashboard offers enough data for sales success
along with a detailed report of your HubSpot sales activity. This helps to improve your sales productivity by knowing the areas of enhancement.
4. Email Marketing
By sending bulk emails to your targeted audiences,
you can reach them quickly and easily. HubSpot offers predefined emails with appropriate
content for the same.
Also, you can craft customized emails in HubSpot’s
drag-and-drop editor or use existing pre-built templates to make your emails
more personalized.
5. Gmail and Outlook Integrations
Free Gmail and Outlook integrations of HubSpot CRM
present an opportunity for all sales productivity tools such as templates, sequences,
meetings, etc.
6. Built-in Analytics
This one guides you to keep an eye on marketing
activities with which you can analyze the most converting driving factor and get
custom reports.
You get information about user sessions and their
sources, session country, engagement metrics, bounce rate, view rate, etc.
7. ROI Analytics
It could be difficult to measure performance, and improvement, and track the activities if you use multiple tools. However, HubSpot’s
unique platform makes it easy to measure the effectiveness of your business
strategy which helps to find out ROI and marketing trends.
Additionally, Lead Capture Tools, Grade
Automation Tools and Workflows, Segmentation, Reporting and Analytics, API,
Integration with Social Media, Meeting Scheduling and Live Chat, Customer
Support Portal, Ticketing System, and SEO Advisor are a few more key features of
this best e-commerce platform.
Pros of using HubSpot
· Easy to Use CRM for Small Businesses
HubSpot is popular
due to its easy-to-deploy, implement, and maintain features. You can also easily
educate the clients with a low learning time. It is definitely the best CRM for
small businesses.
· HubSpot is a Great CRM Tool with Plenty of Functionalities
It allows you to not
only input a lot of information in your database but also to create your own
additional custom fields. Its generous reporting feature gives a clear view of
your sales pipelines. All the integrations and capabilities of HubSpot are
super.
· Offers the Best Navigation and Analytics to Keep Track of Your Team
An easy to easy-to-navigate
and almost self-explanatory features make this CRM software a preferred choice
by many. The dialing is more enjoyable here than auto-dialers it gives you great feedback. Also, there are many options to customize the layout.
· Customer Support Service is Fantastic
They are ready to serve you 24/7 just within a single click. Their hands-on help is just great.
Cons of using HubSpot
· Missing Some Simple Features that are Available in Other Software
There is the absence of
many advanced features with Hubspot CRM, so it may not be incredibly useful for
large businesses. Active lists are somewhat worthless in workflows because they're
fixed in that workflow even if no longer active in the list. Some workflow
actions involve the use of integrated third-party applications.
· Lack of an Affordable Middle Plan
They have a free plan
and then there is quite an expensive plan which everyone can’t afford. Though
there is one plus, one can get going with a free plan and then move to a paid
plan when needed.
· HubSpot is not the Easiest Tool to Use
Even if it has a lot
of features, there is a learning curve required for some more advanced
functionalities. So, probably this is not the most powerful CRM.
To Summarize…
HubSpot is an established platform that ensures
revenue growth by creating a website, executing email marketing campaigns,
publishing blog content, or automating other marketing tasks. Many businesses and
organizations are running this best inbound marketing software successfully.
Adopting new things may be a challenging task but once
you master it; you will be in a whole new world of potential and achievements.
With the unambiguous features and benefits of HubSpot CRM, you can rationalize
your entire business process, speed up, and grow up evidently just with a
single platform.
So, just spin your flywheel and go for this user-friendly, compatible, and accessible CRM to achieve new heights of success!
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