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Instagram: How to Boost Web Traffic Through This Powerful Platform?

Instagram Marketing Tactics

Do you have an Instagram account that you're using in marketing your products online? Do you want to convert your followers into website traffic and potentially be real buyers eventually?

When we're talking about marketing products and services in social media, marketers fall into the mistake of thinking that only Facebook and Twitter can make their campaigns successful.

However, apart from the stereotype, every digital strategist should know that it is fair to consider Instagram's daily number of likes, especially since social media marketing platforms are now becoming more and more visual.

Instagram has more than four hundred million users according to the last tally. This social media platform has more followers than Pinterest which has approximately fifty million members. Twitter has only three hundred million monthly members.

Instagram offers a sturdy platform for every marketer and business. However, people have this wrong belief that if you do not have any products (physically) to sell, the platform is no longer fit for your business.

A wise marketer knows that the true essence and power of using Instagram as a social media platform in a marketing campaign is the ability to connect with the users.

This statement only proves that every business can and should use Instagram to market their products and services online. Just because you don't have a palpable product does not mean Instagram is already an off-limit for your marketing tactics.

In this article, we will give you ways and tips on how to use Instagram to advertise your products and services. Here are some of those:

1. Create Your Business's Identity on the Platform

Your first step in ensuring that your Instagram followers convert to actual purchasers is, of course, to create your business's personal identity on Instagram. Converting followers is a typical goal of everyone who does media marketing.

Just like any other social media platform, you can also create your username and a short bio. However, the identity of your brand is not built based on the words in your bio or profile ranking but on how you post your pictures on the said platform.

You also need to have an in-depth understanding of what your brand represents and the tone that you want to use in the said social media platform.

2. Use Backlinks in the Bio Section

The best and most natural way to lead followers to your website for them to be potential customers is to include your website's link in the bio section of your profile. Since all links placed in your photos' and videos' captions appear as plain text, that means you can't set one.

However, that doesn't mean that you can no longer put a clear call to action (CTA) phrase or words that tell them where to find a link to your page.

3. Post Beautiful Pictures

When we say beautiful pictures, that doesn't mean you have to use stock images found on the internet. People use the said social media site for the said sole reason: to view and upload alluring photos. Users tend to follow people who post appealing pictures, therefore never use the same old stock photos that everyone else does.

Aside from that, beautifully captured images are also a good form of communication with your readers for them to take action. If you want to increase web traffic, then you can expect desirable results when you use good visuals that encourage your audience to take action than dull pictures.

Use images that have vibrant colors, and make sure that they're in a very high resolution for them to be eye-catching.

4. Use Hashtags

The term hashtag is simply a phrase or keywords that you incorporate into your updates using the ‘ #  ’ before them. When people see a topic with a hashtag sign, they can click it to see more updates and other information about it.

One of the best ways to have exposure and catch the attention of several people on social media is to use hashtags. You may find relevant hashtags that you can use for your business when you search for different keywords. Instagram is one of the most popular social media channels that people frequently use nowadays and a rich ecosystem for utilizing a hashtag campaign to boost your web’s exposure.

Make sure you’re doing it right by adding relevant hashtags to your posts. Make your audience find you by incorporating hashtags into your Instagram posts. However, ensure that you’re not overusing it and select only the appropriate ones. 


This social media platform is surely worth your time and effort. You can even get more engagement here than the likes found on Facebook. However, you have to take your time in thinking and creating a new post that would be appealing to your target market.

How about you? Are you using Instagram to market your services online? What type of results are you getting? Are you achieving desirable results? Share your thoughts in our comment box! Of course, don't forget to share this post too.

Patrick Panuncillon
Patrick Panuncillon is a social media strategist who has a deep passion for exploring different ways to ensure a social media campaign is a sure success. As a matter of fact, when he established LinkVista Digital, he made social media management one of the services that the company is offering. 

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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