Role of Press Releases in Search Engine Optimization

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SEO Press Releases
The role of press releases has changed drastically over the last few years. PR rules have evolved over time; now, they are aimed at reaching customers directly. When you sell software online or any other digital goods, you should make the most use of online tools in order to help you reach your targeted audience.

In this article Seogdk explore the information about press release structure and its importance in Search Engine Optimization (SEO).

Features of Modern Press Releases

When planning to distribute your press releases online, you should not only consider the coverage your press release reaches, but also how well it is optimized for search engines. SEO friendly PR successfully accomplishes this, goal bringing more visitors to your website and increasing sale volumes.

Major Benefits of SEO Press Releases

·    - Visibility in search engines
·    - Ranking in Google and Yahoo! news
·    - Back links from the authoritative news sites 

Guidelines to Write SEO Friendly Press Releases

Press Release Structure
A valuable press release is one that targets audience members, journalists and search engines. Keep this and the following press release guidelines in mind while creating your next press release.

-Headline/Title – The headline of a press release needs to include a relevant keyword phrase and grab the attention of your readers. If your headline doesn’t meet these requirements, search engines will not index it and users will not bother to read the content. Carefully work on a title that includes a keyword phrase. Try to reach 2 goals - create an attractive title for more clicks and at the same time optimize it for search engines. If it is impossible, fit in the keyword at first.

-Subhead – Your primary keyword phrase should be used here as well. Include more description so the title is further understood and engaging. It is recommended to include 1-2 secondary keywords that are different from the ones used in the title.

-Lead Paragraph – Your lead needs to set the tone for the entire press release. If interest is lost in the lead, the rest of your press release will not be read. Focus on creating interest while delivering the journalistic standard of supplying who, what, where, when and why the rest of your press release is important.

-Body – For press releases getting distributed through the Internet, make the body copy at least 300 words in length. This way, if you’re including keyword phrases throughout, you make it possible to get indexed by Google. If your release isn’t at least 300 words long, Google will not pay attention.

The ideal size is between 300-800 characters with 1-2 quotes and 2-3 keyword phrases. This part of your press release should also be well optimized, because search engines pick up the parts of it and show it on their results page. Links are better if inserted at the first part of press. Anchor text link is fine. If not allowed, then use http:// links.

A good practice is to use quotes of the company representatives because it is the only place in press release where it is allowed to advertise and promote the company. Quotes should either tell why the news is a big achievement or highlight the benefits potential clients may get.

-About the Company- Prepare 2-3 sentences about your company and its services.

-Press Contact- Contact information should be relevant. If you have considered all mentioned above when writing your press release, then it can be called very SEO friendly. This is a really effective way to increase your web traffic.


If combined together, all these things will help you a lot when targeting audience. Be more creative, go beyond the traditional public relations and let your customers easily find you on the web. So friends send your feedback about this article via comments and emails. Till then take care and enjoy your life.....!!!

Author Bio

Gangadhar Kulkarni is a Internet Marketing Professional having extensive experience in SEO and SMO. He is also founder of seogdk where he shares information about SEO, SMO, SEM, blogging and web technologies by way of articles. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest | TSU 



  1. Thanks GDK you have share very informative information about press releases and I think its a good web promotion technique

  2. Thanks GDK for such a nice information......
    keep posting it regularly...

  3. Hi Dude Tell me How to Increase Site Links in ALEXA...?

  4. thanku you soo much for your value information keap posting this kind of value post

  5. Excellent job Mr. Gangadhar, your doing great service to society by making aware and sharing knowledge, Now a days Many innocent people in society need guidance from honest source and you are one among them , keep it up dear with same attitude without losing sprite ,-GOOD LUCK -REGARD.

    1. Thanks Mr. Kothari for your appreciation and feedback about this article......Glad to know you found this website informative and helpful......!!!

      Hope to see you around here again and have a great day ahead......!!!

  6. Thanks Gangadhar Kulkarni, for share this nice article with us. deep info on PR.

    1. Welcome Harendra and thanks for sharing valuable feedback about this article......Hope to see you around here again....Have a great week ahead........!!!