Role of Press Releases in Search Engine Optimization

SEO Press Releases

The role of press releases has changed drastically over the last few years. PR rules have evolved over time; now, they are aimed at reaching customers directly. When you sell software online or any other digital goods, you should make the most use of online tools in order to help you reach your targeted audience.

In this article, Seogdk explores the information about press release structure and its importance in Search Engine Optimization (SEO).

Features of Modern Press Releases

When planning to distribute your press releases online, you should not only consider the coverage your press release reaches but also how well it is optimized for search engines. SEO-friendly PR successfully accomplishes, the goal of bringing more visitors to your website and increasing sales volumes.

Major Benefits of SEO Press Releases

·    - Visibility in search engines
·    - Ranking on Google and Yahoo! news
·    - Backlinks from the authoritative news sites 

Guidelines to Write SEO-Friendly Press Releases

A valuable press release is one that targets audience members, journalists, and search engines. Keep this and the following press release guidelines in mind while creating your next press release.


The headline of a press release needs to include a relevant keyword phrase and grab the attention of your readers. If your headline doesn’t meet these requirements, search engines will not index it and users will not bother to read the content. Carefully work on a title that includes a keyword phrase. Try to reach 2 goals - create an attractive title for more clicks and at the same time optimize it for search engines. If it is impossible, fit in the keyword at first.


Your primary keyword phrase should be used here as well. Include more description so the title is further understood and engaging. It is recommended to include 1-2 secondary keywords that are different from the ones used in the title.

-Lead Paragraph  

Your lead needs to set the tone for the entire press release. If interest is lost in the lead, the rest of your press release will not be read. Focus on creating interest while delivering the journalistic standard of supplying who, what, where, when, and why the rest of your press release is important.


For press releases getting distributed through the Internet, make the body copy at least 300 words in length. This way, if you’re including keyword phrases throughout, you make it possible to get indexed by Google. If your release isn’t at least 300 words long, Google will not pay attention.

The ideal size is between 300-800 characters with 1-2 quotes and 2-3 keyword phrases. This part of your press release should also be well-optimized because search engines pick up the parts of it and show it on their results page. Links are better if inserted at the first part of the press. An anchor text link is fine. If not allowed, then use HTTPS:// links.

A good practice is to use quotes from the company representatives because it is the only place in the press release where it is allowed to advertise and promote the company. Quotes should either tell why the news is a big achievement or highlight the benefits potential clients may get.

-About the Company 

Prepare 2-3 sentences about your company and its services.

-Press Contact 

Contact information should be relevant. If you have considered all mentioned above when writing your press release, then it can be called very SEO friendly. This is a really effective way to increase your web traffic.


If combined together, all these things will help you a lot when targeting an audience. Be more creative, go beyond traditional public relations and let your customers easily find you on the web. So friends send your feedback about this article via comments and emails. Till then take care and enjoy your life.....!!!

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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