There are various methods to generate web traffic for your website, such as Social Media promotion, Search Engine Marketing (SEM), Affiliating Marketing, etc. Before the promotion, you need to check your website's SEO friendliness or compatibility to get more exposure in Search Engine Result Pages (SERPs). Seogdk explores some precious Search Engine Optimization guidelines that make your site perfect. These guidelines are stated below:
1. Use Your Keyword Phrase in Named Anchors
A named anchor (also called a bookmark) is a useful tool for creating navigation within a Web page. But for search engines, it also indicates that the text defined by and following the anchor has more significance. If you use your keyword phrase in some of your named anchors, that will give that text more prominence.
2. Use Different Forms of Words for Your Keyword Phrase
This is also called stemming. Most search engines recognize that one word stemming from another is really the same word. For example, plural versions of nouns (dog and dogs), gerunds active verbs (dig and digging), and so on. By using different forms of your keywords, you can make your page more interesting for your readers, while still optimizing for search engines.
3. Use Synonyms for Your Keywords
Synonyms, like keyword stemming, are another way to mix up your text for your readers while still optimizing for search. Most modern search engines have a powerful synonym library and so recognize that words like "dog" and "canine" mean the same thing. Be careful using this technique on non-English pages, however. Most search engines were developed in English-speaking countries, and have more extensive English vocabulary than other languages.
Also, you should remember that tools like keyword density readers often don't recognize synonyms so your page may be denser in keywords than they report if you use a lot of synonyms.
4. Don't Link a Lot to External Websites
Linking to sites, not on your site is a good idea, but don't fill up your pages with them. At best, you will dilute the effectiveness of your page in the search engines, and at worst your page will look like a list of links and get slightly penalized by search engines. Also, when you have lots of external links, you have more to check on a regular basis, to make sure that those pages don't go bad or turn into "bad neighborhoods".
5. Register a .com Domain Over a .biz or .us Domain
Trying to find a good domain name can be challenging, especially in the .com top-level domain (TLD). But finding a good .com domain will rank higher than a similar domain on the .biz or .us TLDs. And if you can get a .edu domain (because you're a school or university) your site will have more credibility instantly. Some SEO services feel that a .org TLD is better than a .com, but they aren't any more difficult (in general) to get than a .com domain, and while search engines might give them some priority now, they will probably lessen that as .org domains become more common.
6. Use Hyphens to Separate Words in Domains
When you're putting keywords in your domain and URLs, you should consider separating them with hyphens (-) rather than mashing them all together or using underscores (_). Search engine spiders can't tell where a word ends and begins without cues like hyphens, and most computers recognize hyphens as the end of a word but see underscores as part of the word.
7. Optimize for a Few Secondary Keywords
Once you have a keyword phrase, you can choose one or two other keywords to optimize for as well. But be careful with these - make sure that the density of your secondary keywords is no more than 1-2%. Any higher and you risk confusing the search engine and diluting the power of your primary keyword phrase.
8. Set Your Language Meta Keyword
If your page is in a language other than English, you should set the language Meta tag so that search engines (and other user agents) know what language it's in. Most search engines have other ways of telling what language the page is written in, but they do use that tag, and it could help you rank higher in searches in that language.
9. Use Your Keyword Phrase in Your Meta Description
Most search engines use the Meta description field as the description in their search results. So it's important to have a good description. Including your keyword phrase in the Meta description tag is one more place that the search engines can see your keywords. This isn't a magic bullet, but it is a good idea.
10. Keep Your Keywords Together
Search engines rank keywords on pages regardless of where they are found. But if you're trying to rank well for a specific keyword phrase, keeping the keywords together will ensure that the search engines recognize that they are related.
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