At
its core, SEO refers to the process of incorporating keywords into the written
content of your website/blog. This way, when your target customers search for
these keywords on search engines, your website will have a higher likelihood of
appearing at the top of the search results list.
How
can you, as a small business, capitalize on search engine optimization to
generate more traffic, leads, and sales for your website? How do you rank
higher on search engine results? Use the following tips and enjoy the success you earn:
1. Strategize
Before
you delve into web design, consider coming up with a dependable SEO strategy.
Since your website design will have a significant impact on your search engine
optimization, it is imperative that you work on the strategy you are going to
adopt. This strategy should cover:
a) Website Structure
When
you consider your site structure before the design work begins, you will have a
higher likelihood of strategically planning out how you will be able to make
more people visit your website.
With
regards to site structure, therefore, consider the hierarchy, how to create
shallow depth websites, and the menu navigation to use.
b) URL Structure
Although
your URL structure will be tied to your overall website structure, you still
need to pay particular attention to it. Base your URLs on each page and its
main content. Additionally, consider using permalinks to create more search
friendly URLs.
c) Internal Linking
With
an effective internal linking strategy, you will be better placed to distribute
your link equity. This will eventually help you rank for the keywords you used,
especially after you optimize the links with proper anchor text.
d) Outbound Links
The
outbound links you create should be relevant and create value. Similarly, only
link out to sources that have domain authority and high page authority.
2. Check out The Competition
While
analyzing your SEO competition, always look for:
a) Keywords
What keywords do your competitors use? How often are they referencing particular keywords and phrases? Have they embedded their primary keywords in the heading tags?
What keywords do your competitors use? How often are they referencing particular keywords and phrases? Have they embedded their primary keywords in the heading tags?
b) Site Structure
What pages have they created? Which URLs are they using?
What pages have they created? Which URLs are they using?
c) Meta Descriptions
and Title Tags
Compile lists of their meta descriptions and title tags. Then, try to differentiate your own.
Compile lists of their meta descriptions and title tags. Then, try to differentiate your own.
d) Backlinks
See the websites linking back to your competitors.
See the websites linking back to your competitors.
e) Content
Check whether their content is too SEO-friendly or meaningful and informative. Then, find out how they are trying to gain more customers using their main selling points.
Check whether their content is too SEO-friendly or meaningful and informative. Then, find out how they are trying to gain more customers using their main selling points.
You May Also Like:
Incredible Influence of Backlinks in SEO
3. Focus on the User
Focusing
on improving the experience users have on your website will enable your small
business to outrank bigger, richer competitors. Using content, you can easily
grow your customer base and enlarge your operations. However, you need to
create the ideal user experience to accomplish this.
While
starting out, create a checklist for your User Experience. This will give you a
better idea about what you need to look for and the areas that need improving.
Most
small businesses forget that content needs to read naturally. Instead of using excessive
keywords for purposes of improving your rank, therefore, only include them in a
relevant way that adds value to your target audience.
4. Include Disclaimers, Terms of Use, and a Privacy Statement
Including
these elements in your website will help your website and pages gain more trust
with search engines. This is because they serve many roles, including giving
you authority in your niche.
5. Blog Consistent
Although
you shouldn’t just create a blog solely for search engine optimization, it will
offer you a couple of benefits in addition to providing relevant and
interesting content to your target audience.
By
creating a blog, you will be able to accomplish your marketing goals by:
-
Building your brand as an authority in the industry
-
Getting greater visibility on search engines
-
Ensuring your content is always fresh – which search engines prefer
-
Building more indexed web pages
-
Providing you with new opportunities to acquire links and build inbound,
internal and outbound links
6. Outsource
Last
but not least, find out about those services and strategies you cannot
implement on your own or using your current employees. Then, outsource them to
experts who are good providing those services.
For
instance, if you do not have the writing skills to create awesome, memorable,
engaging and clickable content, consider outsourcing to a professional search
engine optimization company/individual. Although it might cost you in terms of
fees, it will invariably improve the quality of your website – which will lead
to higher returns on investment for your small business.
Overall,
as you continue developing your SEO strategy, consider looking for other search
engine optimization tips online. This segment of the internet keeps changing
and you need fresh ideas regularly.
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Author Bio
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Author Bio
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Andrew Scherer is a Digital
Marketing Director at Marketer's
Center, having 8 years of experience in digital
marketing. He can share his real world results and case studies in many
different aspects of digital marketing including local SEO and local lead
generation, PPC, organic SEO, reputation management/repair, e-mail marketing,
and more.
Awesome article its really helps me out to figure out problems in my online shopping website.
ReplyDeleteThanks Danish for voting this article and sharing valuable feedback....Hope to see you around here again....Have a nice day....!!!
DeleteRegards,
Gangadhar
Amazing and very informative blog!Today SEO plays crucial role in business so these are great techniques and guide to promote your website.I love your blogs, Keep writing
ReplyDeleteHello Ella,
DeleteGlad to know you found this blog interesting and informative...Thanks for appreciation and valuable feedback....Have a great day....!!!
Regards,
Gangadhar
Hi all! Though this write ups is good, it has all common factors which we need to have them as checklist while applying SEO. I could not find the related content for this article title.
ReplyDeleteI appreciate that information on how to write a blog post that brings business and SEO. I agree that it is important to really cite your sources with a link, this will help with links in your blog but it will also help with the credibility of the blog. I would imagine that it is also important to ensure that you are using hard facts when writing a blog so that people can learn to trust the things you have to say.
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