How to Optimize Your WordPress Website?

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WordPress Web Optimization

WordPress powers more than 24% of the web-a figure that rises every day. The entire world is transforming into the digitized ambiance step-by-step. From simple websites to the blogs, to the complex portals and enterprise websites and even applications are built with WordPress. WordPress combines ease for the users and publishers with under-the-hood difficulties for the developers. This makes it flexible while still being easy-to-use.

What sense does it make to have an enchanting theme and a killer portfolio that isn’t search engine optimized? Google and the other search engines could care less about your appealing images and web design. They actually focus on ALT tags, file names, keywords, and other boring techno-savvy aspects. However, those “boring” elements are loved by the search engines.

To subsist in this hard-hitting ambiance, it is very requisite to influence the audience in some jiffy. When an individual lands on the website for the first time, you have a few seconds to grab their heed to convince them to hang around. If your webpage is slow, the visitors will turn away in troops. The chances are very high that they even click on the ‘close’ button before your website will load. Moreover, the factor-page loading speed is already considered as the important ranking signal by Google.


Tips to Optimize Your WordPress Website:

·        Content At Its Best!

The search engines can’t see a site. They can only “read” a site. How a site is looking is not the element that a search engine considers. What “talks” to the search engine are the words or the content, the components in the site that explain, share, educate and babble. Most WordPress themes are designed with the content as close to the peak of the unstyled page as feasible, keeping sidebars and footers towards the bottom. Ensure that your theme puts the content near the top.

·        Manage Your URL Structure:

Set up the pretty permalinks. A permalink is the structure of the URLs produce when you publish a new page or post. WordPress has the default setting for this, but don’t use it, as it reveals you nothing about what your page or post will be about. If you can’t read or understand it properly, then no search engine bothers about that. But, don’t worry; WordPress makes it facile to choose the permalinks that are SEO friendly.

For e.g.- 
1.    Bad Permalink- www.yoursite.com/?p=3423 (Default option in WordPress)
2.    Pretty Permalink- www.yoursite.com/this-is-easy-to-read (Post Name Option in WordPress)


·        Enable Browser Caching:

A website has some larger files that rarely change. This includes CSS files, JavaScript files, website’s logo, etc. One way to take benefit of this is to allow browser caching. It simply allows the internet users to speed up the loading time of their beloved sites by storing a cached copy of your website locally.

This will eventually reduce calls to your server and save the user from downloading the same files again. Moreover, if the files get expired, then they will be re-downloaded. 

·        Use a CDN:

CDN or Content Delivery Network or Content Distribution Network is beneficial for pretty much everyone, as it distributes your data across the globe. Generally, CDN boosts page load speed by taking the pressure off of your server.

KeyCDN is the alternative CDN provider. It provides step-by-step WordPress integration guide on its support page. You can also consider MaxCDN, which is a pay-per-usage CDN. These two are the most affordable CDNs and effective enough to beat the pricing of competitors like Amazon.

·        Monitor Your Plugins:

Plugins are the most influential parts of WordPress and can be the strongest rationales of WordPress websites being slow. Therefore, it is pivotal to analyze before installing any plugin, is this plugin indispensable?

The more plugins you install without more research, the more likely you will face the performance issues. However, the sheer number of plugins you have installed is not a reason for slow of the WordPress website.


·        Enable Gzip Compression:

Use Gzip compression for your images, CSS and JavaScript files to reduce the size of data that is to be transferred between your server and your visitors.

Gzip can be enabled via the WordPress option page. You can find this page at www. yourwebsite.com/wp-admin/options.php. Simply, change the value of the Gzip field from 0 to 1, to enable Gzip. 

·        Minify Your JavaScript and CSS Files:

The PHP5 application Minify combines CSS and JavaScript wraps into a single file. This greatly reduces the number of http requests. Plus, this also intends to remove the unnecessary data from double spaces, empty new lines, comments, etc. and thus lowers the size of the files.

A number of tools are available online. You can use WP Minify or Better WordPress Minify. 

·        Use Fast Search Engine Optimized Themes:

With the past few years, many WordPress theme authors have stepped up to the plate to create themes that are SEO optimized. Code and Speed are the two significant parameters. Besides these, some more factors can be taken into account:

1.   Correct use of the canonical URL meta tag.
2.   Proper use of heading and meta title tags.
3.   A clean structure that uses proper and valid HTML

A theme can load fast, but as you add the plugins and other elements to a web page, it can change swiftly. However, a good theme for SEO should be light weight.


·        Optimize Your WordPress Database:

It’s a good practice to optimize your WordPress database after a certain span of time. Consider it as running a Disk Defragmenter on your local hard disk. It also plays the equivalent imperative role in making your WordPress website manageable.

Wrapping It Up

Yoast WordPress SEO Plugin is one of the efficient SEO plugins to make your WordPress website optimized. With over 70 settings available to optimize your website, the plugin is easy to use and apposite for both beginners and the advance users.

Simply have fast loading web pages and unique, quality and relevant content, the rest will be automatically a cake walk.

Feel free to share more tips to optimize the WordPress websites.

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Author Bio
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Aarif Habeeb
Aarif Habeeb is a Digital Marketing Strategist and Technical Content writer at Technocrab solution. An Indian agency specializing in SEO, PPC and Conversion Rate Optimization strategies that deliver industry-leading ROI. You can also find him on Twitter.





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25 comments:

  1. @Aareef

    Hi
    What is the best WordPress plugin to make your blog mobile optimized?

    ReplyDelete
    Replies
    1. Yes Anjali there is 3 best wp plugin available that will make any blog mobile responsive and mobile optimize
      1. WPtouch
      2. WP Mobile Detector
      3.MobilePress

      thank you

      Delete
  2. Hi Aarif,

    Thanks for the share. It's really great to read such informative posts. Well wordpress itself well managed and can managed through different plugins. Even we can create simple plugins to manage different things in WordPress websites. But still I like your write up! Keep writing and sharing.

    Thanks

    ReplyDelete
    Replies
    1. yes I agree with you vipin. its a open source CMS and we can easily create any plugin according to our requirement and easily use in or WP blog and website.

      thank you for you are liking my content.

      keep read

      Delete
  3. Hi Aarif,
    Using Premium CDN service is really important to optimize a WordPress Blog?

    ReplyDelete
    Replies
    1. No its not important for optimization you can use free services and follow above tips to optimize wp blog and websites.
      thank you for reading.

      Delete
  4. @Gangadhar Kulkarni

    These Tips to Optimize Your WordPress Website are useful for wordPress bloggers. As you mention content is king for any website. I like your way of explanation.

    Regard
    Sheetal

    ReplyDelete
    Replies
    1. Thank you sheetal

      By the way its my content posted by kulkarni sir.

      but you like its enough for me.

      thank you for liking us.

      Delete
  5. When I search for WP Minify, it seems as though the plugin no longer exists. Does anyone know a good alternative? Or what's happened to the original? I looked into one minify plugin which needed to have permissions set to "writable," which sounds like a security issue to me. I'd love to get this taken care of soon as I have a serious lag issue...

    ReplyDelete
    Replies
    1. Hi Sania,

      You can get from here >> https://wordpress.org/plugins/bwp-minify/

      Delete
  6. a debt of gratitude is in order for the offer. It's truly extraordinary to peruse such educational posts. Well wordpress itself all around oversaw and can oversaw through diverse plugins.

    ReplyDelete
    Replies
    1. Hi Monika, Thank you for like my post.

      Delete
  7. I have got many important points regarding SEO, mainly for WerdPress site. Those will help me to take better SEO strategy for my sites.

    ReplyDelete
    Replies
    1. Hi Hossain. Keep visiting on SEOGDK for more valuable post related to SEO in coming weeks.

      Delete
  8. Hi..

    These Tips useful for wordPress bloggers. Conant is King and backlinks is queen . I like this post. Thanks for share it..

    Regards - Raj Sharma

    ReplyDelete
    Replies
    1. Welcome Raj and glad to know you found this post useful......Thanks for voting this article and adding valuable thoughts on this topic.

      Hope you to around here again....Have a great day ahead.....!!!

      Regards,
      Gangadhar

      Delete
    2. Thank you Raj and glad to know you found this post useful.

      Delete
  9. Great Tips. Valuable tips for WordPress bloggers. Permalinks and canonical URL helps you to increase quality of your website. Very helpful post. Thanks

    ReplyDelete
  10. Well written, very usefull for my blog. Now i am getting better response rather than before. thanks a lot sir

    ReplyDelete
    Replies
    1. Glad to know you found this post useful.

      Delete
  11. these are very great information thanks for share it
    its really nice optimize tips about wordpress...........

    ReplyDelete
  12. My website is very slow, i hope these tips will solve the problem.

    ReplyDelete
  13. Hello @Aarif,
    My experience always good with Wordpress. First of all easy to use, easily available Plugin according to requirements. I used to Yoast SEO Plugin, And WP Backup Plugin, WP Cache Plugin and So on.. and thanks for providing great list of Wordpress Plugin

    ReplyDelete
  14. Great points you have mentioned now i can best optimize my website in wordpress.

    ReplyDelete