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What Are The Few Most Important Things That Attract Website Visitors’ Attention?

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The attention span of the typical internet consumer is merely 8 seconds because of which website owners have to find various ways to effectively grab the attention of a user, and maintain it for long enough in order to get your message through. If you aren't able to do that, their cursor will be hitting the back button making one of your competitors their choice.

Although it may sound difficult, the process of doing it isn't rocket science! Surprisingly, most of the tricks that have been adopted from the print media were grabbing attention or making the key points simply accessible is the trick of their trade! And which is called structuring of the content. Websites follow these rules for engaging their visitors to maintain their position while others aren't successful until they pursue such tricks.  So those who aren't successful in doing it and are still going through the ordeal in a world of short attention spans mustn't waste their time and efforts.

So, the Golden Rule Says:

Present the information that attracts people; don't make them wait for the information you have, secondly, make sure the page loads as quickly as possible. Remember you have barely 8 seconds so it has to be fast! The first 5 to 8 seconds are critical in capturing a potential customer's interest. With this initial visual contact or text, it either passes or fails, and nothing in between. It can be an opportunity to leave a powerful impression on the visitor or get screwed up in these few seconds. The problem lies in the simple question which says “What do we do to capture a visitor’s immediate attention in a mere 8 seconds flat. In the mid-1990s the popular way was flashing buttons or the use of that blinking text but it did not catch on for long. Today web designers have a different strategy. They are now putting forward design and usability to seek their potential customer's attention.

So let’s just focus on three things and see how they are used to get the attention of a first-time visitor of your website and if your website is able to attract the visitor’s attention with such a limited attention span?

The first thing is what we call the “wow moment” The best thing your website has and which is shown immediately as the website page opens and which should open up in a max 2-5 seconds.  All websites have some such thing that (attracts) so instead of keeping it in the middle of nowhere use it effectively! Having rich media with alternate content presentation and the use of bullet points for USPs or key facts will definitely strengthen the impact.

Core values when communicated clearly help viewers to a great extent taking out the confusion and ambiguity about what your website is all about and its offerings. This should generally happen in 5-7 seconds. Web designers and organizations operating their websites should focus more on making the opening moment successful!

Nancy Ronnie
Nancy Ronnie is a Newyork based Writer and Editor, with an MA in English with a specialization in Creative Writing from New York University. Her literary interests include 17th-century poetry as she has always had a passion for literature. An expert creative non-fiction writer as she is, Nancy also enjoys outdoor activities such as biking, fishing, hiking, and running. 

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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