What Are The Few Most Important Things That Attract Website Visitors’ Attention?

Increase Web Visitors

The attention span of the typical internet consumer is merely 8 seconds because of which website owners have to find various ways to effectively grab the attention of a user, and maintain it for long enough in order to get your message through. If you aren't able to do that, their cursor will be hitting the back button making one of your competitors their choice.

Although it may sound difficult, the process of doing it isn't rocket science! Surprisingly, most of the tricks have been adopted from the print media were grabbing attention or making the key points simply accessible is the trick of their trade! And which is called structuring of content. Websites following these rules for engaging its visitors to maintain their position while others aren't successful until they pursue such tricks.  So for those who aren't successful in doing it and are still going through the ordeal in a world of short attention spans mustn't waste their time and efforts.

So, the golden rule says:

Present the information that attracts people; don't make them wait for the information you have, secondly make sure the page loads as quickly as possible. Remember you have barely 8 seconds so it has to be fast! The first 5 to 8 seconds are critical in capturing a potential customer's interest. With this initial visual contact or text it is either pass or fails and nothing in between. It can be an opportunity to leave a powerful impression on the visitor or getting screwed up in these few seconds. The problem lies in the simple question which says “what do we do to capture a visitor’s immediate attention in a mere 8 seconds flat. In the mid-1990’s the popular way was flashing buttons or the use of that blinking text but it did not catch-on for long. Today web designers have a different strategy. They are now putting forward design and usability to seek their potential customer's attention.

So let’s just focus on three things and see how they are used to get the attention of a first-time visitor of your website and if your website is able to attract the visitor’s attention with such a limited attention span?

Web Optimization Tips

The first thing is what we call the “wow moment” The best thing your website has and which is shown immediately as the website page opens and which should open up in a max 2-5 seconds.  All websites have some such thing that (attracts) so instead of keeping it in the middle of nowhere use it effectively! Having rich media with alternate content presentation and the use of bullet points for USP’s or key facts will definitely strengthen the impact.

Core values when communicated clearly help viewers to a great extent taking out the confusion and ambiguity about what your website is all about and its offerings. This should generally happen in 5-7 seconds. Web designers and organizations operating their websites should focus more on making the opening moment successful!

Nancy Ronnie
Nancy Ronnie is a Newyork based Writer and Editor, an MA in English with a specialization in Creative Writing from New York University. Her literary interests include 17th-century poetry as she has always had a passion for literature. An expert creative non-fiction writer as she is, Nancy also enjoys outdoor activities such as biking, fishing, hiking and running. Follow her on Twitter.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.


  1. Hello Nancy, you have shared a good post on how to grab visitor's attention for a website. I agree with all the points you have posted here. I think that if I am the owner of a website and want to attract visitors to my website, I must post original and high quality content so that they may resolve their query. It must be attractive with some useful flashes or infographic. All the links must be clear and clickable with no loading time.


  2. Hi Nancy, I just have read this post and find this amazing. It contain so many important points for keep the website attracted by million of users. We can done this by updating useful and informative content.

  3. Quality Content is most important and visitor must spend more time in the website. Finally Quality backlinks play vital role in SEO...

  4. The key thing is that people go "Wow" about the site and it's products, rather than about the design itself. The best design does not call attention to itself, but rather to the product/service/company.

    1. Hi David,

      Thanks for voting this article and sharing valuable thoughts about this topic.........!!!

      Hope to see you around here and have a great weekend.......!!!

  5. Attention spans are shorter than ever and we as webmasters have to get really creative in holding our readers attention as best as possible. Your tips are spot on, I think the easiest thing to work on addressing this other than awesome content is as you said a fast loading website that serves up what your reader is looking for as fast as possible.

    1. Hello Shawn,

      Ya I completely agree with your opinion and thanks for sharing valuable words about this topic.....!!!

      Hope you to see around here....Have a great weekend........!!!


  6. Right on, Nancy!
    Also a catchy headline never fails, in conjunction with a nice image (especially a featured image). In the end, there are tons of ways to attract attention, but sadly the average blogger never uses them.


  7. Hello Nancy,
    I agree with you. Speed is the crucial factor which influences the readership. Thanks for this informative piece.

  8. nice and informative post . i enjoy this post very. thanks for this one

  9. i am a regular reader of this blog because i found new things every time on this blog.