If you are an online marketer or an entrepreneur, you must have worked on online content. You must have by now delved into blogs and have also wondered about the perfect blog post length. And the answer to that is not as simple as stating a number. Today, you need to consider several aspects before you finally decide on the best length for your blog post. One of the critical factors is your target audience.
Understanding Your Target Audience
It is essential for a blog post to elucidate its salient points so that the readers can connect to it. And that has a lot to say about its target customers. There are times when many people think that short blog content is the best for online users. It is because short blogs are fast and easy to read. Also, people might not want to keep staring at one web page or computer screen for a long time.
Additionally, most of us are aware that today, people come with minimal attention span. But do all these factors indicate shorter blogs have the edge over the detailed, long blog post? That is not always true.
Statistics are Important
Today, there have been many studies conducted trying to understand the type of content that is apt for the modern-day audience. There have been studies to find out what is mediocre and bad content as well. And research does indicate that short blogs are more accessible for people to read. But this finding has been posed with an important question?
Is the cyber-savvy, educated customer today happy with the sketchy information and one-word answers? If customers want their queries to get answered convincingly, then wouldn't a long blog be the best option. Also, Google today prefers content that is distinctive, factual, informative, and very resourceful. It is essential for Google to scan and crawl blogs that have adequate substance. And this reason supports the relevance of long content. Furthermore, when it comes to curating thought leadership articles and blogs, it is essential to look at a long blog structure than a short one. It is the reason why today long-form content has been considered better for organic search purposes.
The Ideal Blog Length
Hence, keeping all these factors in mind, the perfect long blog length is around 1500 to 2000 words. Blogs ranging from 1000 to 1200 words too are considered long blog content that helps to establish a point elaborately. However, based on the question searched for today, you might come across long blog content frequently that the users find extremely useful.
In fact, long blog content is ideal when a brand is aiming for a perspective shift or wants to share something meaningful. Furthermore, blogs of 500 to 700 words are also useful. It is essential for brands to mix and match and decide what works best for them.
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