Tips to Keep Your Content Marketing Ahead of the Competition

Content Marketing Strategy

 As the e-commerce world gets more competitive, business owners struggle to make their mark among customers. Which is why most of them are resorting to good content marketing programs? Why? Well, because successful content marketing programs provide immense business opportunities to owners! 

Content marketing has become an essential part of every website's advertising campaign. It has become the essential weapon to ensure that customers stop scrolling and read their content, thus becoming interested in their products. Almost 79% of business owners have reported that quality content and good content marketing have helped them generate better leads. 

So why is content marketing so crucial? And how exactly should you take your website's content marketing to the next level? Those are the issues we will address today! Here, we have demonstrated several tips and tricks to help you boost your content marketing program ahead of your competition. But before that, let us quickly highlight the various benefits of content marketing for your website.


Why is Content Marketing Important?

·        Better Lead Generation

One of the primary reasons content marketing is so important is that it helps in better lead generation. The more you post, the more likely they are to purchase your products. Why? Well, suppose you have well-informed, crisp content. Then, your viewer will automatically be happy with you after reading it. And now, if you include attractive CTAs or calls to action in your blog, your reader will click on them and go over to your website's landing page.

·        Audience Loyalty

Another reason why content marketing is necessary is that it helps gain audience loyalty. Good content is an essential asset. It can create positive responses among potential customers, making them come back for more. This way, you can establish a positive brand impression among your existing and potential customers and capture their attention for a long time.

·        Better Social Media Traction

While there are various ways to increase your website's social media followers, the best way to capture their attention for a long time is by providing trendy, exciting content. 

If you are a business house with a considerable number of followers but do not have much traction, you have to use trending content and proper content marketing to improve it. Quality content will ensure that your audience stays back to read through everything you offer, thus improving your social media traction.

·        Improves Conversion

Your website content will also help to improve your conversions. Not only will it give your customers detailed knowledge about the products they wish to buy, but it will also help them to relate to you and your brand.


What's more, your blog posts will also help to bring organic traffic to your website. You can optimize your content by including a CTA for guiding your reader. Additionally, you can also use original graphics instead of stock photos to help your reader understand better.

·        Better Visibility

Lastly, your website will become more visible if you keep posting relatable, meaningful, high-quality content. Then, thanks to SEO, your content will start getting noticed by search engines, receive better ranks, and become more authoritative and trustworthy for your audience.


Follow these Content Marketing Hacks to Stay Ahead of the Competition

·        Be Creative

The main focus of your content marketing strategy should be creativity. The whole point of the campaign is to make something so attention-grabbing and creative that it breaks free from the competition and captures your new audience.


As we know, people scroll their newsfeeds super-fast (1.7 seconds on their phone vs. 2.5 seconds on their desktops). So you have a tiny time frame to grab their attention. Here are some ways to do so –


    Use a catchy headline

    Use an interesting image

    A quick motion video that draws in the audience

·        Be Fun

While being creative is very important for any website, it is equally important to be fun. The more fun and engaging your content is, the more shareable it becomes. And if your audience starts sharing your content, it will eventually blow up and get you, several new viewers, and potential customers!

·        Less is More

Now, we encourage a good amount of blog posts. But we beg you - do not go overboard with it. If you start creating too much content, your creators will start burning up their energy, thus deteriorating the content quality. Thus, you must produce less content but higher quality to engage and impress your customers.

·        Use Real Customer Insight

The best way to ensure that your content marketing strategy stays ahead of the game is by directly asking the audience. Get real customer insights now and then to figure out whether they like what you are presenting or want to see more. It can also help you understand what features are most valuable to your customers and use those features to lure them in the next time.

·        Use Relevant Topics

Make sure the content you create is relevant to your brand and products. After reading the post, you cannot introduce your completely unrelated product and expect the audience to follow CTAs to your brand page. So even if you are posting about something different from your product, ensure that it is at least indirectly related to ensuring that your customers check out your website.

·        Use Analytics

Using analytics is one of the best ways to ensure that your content marketing strategies work. Unfortunately, most businesses will use these analytics and reports but won't improve their campaign.


So while you view your analytics, make sure to understand what the reports say, which areas you should focus on, and what next you should implement. Your main aim should be to determine the different actions you can implement and focus on after every new report.

·        Repurposing Best Content

When you find anything that works well for your website, use it as much as possible! For example, you can take your best-performing post and turn it into an infographic or a video. You can also take the best-performing blog topics and present them to your audience in new and relevant ways.

·        Get Inspiration

It is essential to know what your audience is looking for at a particular time. Thus, you need to look through different platforms and hunt down what your customer wants.


 For example, you can use Search Data, Google Trends, or Pinterest or use tools like BuzzSumo and The Public. These will help you understand what your customers might be looking for, thus helping you find new and trending topics for your blog posts every day.

·        Use Videos

We cannot emphasize the importance of videos enough. It is one of the essential marketing tools in the business. What's more, even professional channels like LinkedIn are now prioritizing videos on their newsfeed, and these get better views and more shares from various connections.


 So make sure to use videos in your blog posts. You can use Canva, Ripl, and Animoto to create visually pleasing and informative videos. Just keep them short and simple, and your audience will keep coming back for more!


·        Experiment with Formats

Keep trying new things for your content. Find low-cost, straightforward ways to test new formats and platforms. For example, you can try using the live format, stories, and video options on LinkedIn, Facebook, and Instagram. These tend to generate more views among audiences, thus generating more leads.


·        Reuse Your Top-Performing Content

Every website creates unique content for unique products every other day. For example, suppose you are launching a new product. You make blog posts about its videos and promote them as much as possible. But after that is done, you move on to the following product.


But we say there should be some unique evergreen content on your profile that you keep reusing time and again. These evergreen contents may be indirectly related to your product. Just make sure to reuse and re-promote it now and again to gain a better audience and a better return.

·        Use Content on Various Channels

Lastly, make sure to engage in every social media channel. If you are only present in a select few, you might be missing out on a chunk of potential customers.


Make sure to use your content marketing strategies on Facebook, Instagram, Twitter, and more. This way, more people will come across your content and eventually visit your website. What's more, the more social media channels you are on, the better your rankings on search engines and the better your visibility! 


And that is all you need to know about boosting your content marketing! The main focus should be to use as many tips and tricks as possible. Also, make sure to implement analytics like Google Analytics to ensure that you are measuring the success rate of all your new ventures. This way, you get to pinpoint the ones that give the best results and which do not perform well.


Then, apply your strategies to different channels, keep testing them, check their success rates, and that should help you stay well ahead of your competitors. All the best!



Ankit Thakor
Ankit Thakor is a marketer by trade and a football player by passion. He is a SaaS Marketing Specialist at SoftwareWorld. He specializes in using compelling content to capture consumer dollars for world-class SaaS brands. 


Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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