Generating More Leads With Content Marketing

Lead Generation Tips

If you are still struggling to get more leads for your business, then this article is for you. By using high-quality content, you can get the leads you are looking for. You may think it's not as easy as it sounds but here, we will break it down so it is easier to digest and you can see how doable the steps are.

With today's SEO, there is now a great demand from users for content that is of high value. If you can give your users that, they will get to trust you more. Regardless of your business model, it is still true that content is king. Many B2B marketers are increasing their budgets for lead generation to up to 50%. Investing in lead generation is still rising.

Other than native advertising, blogging is still the main avenue where B2B and B2C marketers get to generate leads. It is a fact that with blogging, B2B marketers get to generate more leads than those who do not. For every kind of content, there are also different numbers of leads for your company. 

Market Research

When there is something that is not yet widely known, the first thing to be done is to do extensive research and study it thoroughly. Wise decisions are based on an in-depth analysis of the market.

An example of this is if you are planning to give away scented candles for your friends at Christmas, but you don't know where to purchase them in your town. What you can do instead is do research on how to make them yourself.

It is in this same manner that doing market research is not just your option. It is a necessity and it ought to be part of the first phase of your product creation. By doing market research, you get to put your company in the center of your consumers. It is worth mentioning that market research is very important in doing content marketing for you to be able to generate leads.

Here, you want to be sure that you have potential customers waiting for the product that you are making. You should also take advantage of the existing research from other marketers so that you can further boost your content marketing and be able to reach more prospective customers.

So, how will you know that there are potential customers for your product? It's simple, find commercial keywords. With keywords, you get to know what your prospects are searching for. By looking for commercial keywords, you will know what your target audience is intending to buy.

Finding Commercial Keywords

For example, if you are a landscape architect in Texas, and you want your prospects to know that you are available to do business, the next steps will show you what your prospects are looking for.

1. Go to Google AdWords Keywords Planner.

2. Enter your main keyword such as landscape architect in Texas in the search box.

3. Click "Get Ideas."

By doing these steps, you will be able to see how many prospects you can reach as well as attract your landscaping services through the use of content marketing strategies. When you target a certain niche with your main tool which is content that is directed at answering the audience's questions regarding that certain niche, you have the option to develop each of the individuals in your audience as a lead for your B2C or B2B business.

Another thing is that when you answer the question of your audience through high-quality content, you’re giving your business a chance to build up a more personal brand. Through time, you will earn a loyal following that will get to trust you more and even be willing to pay you money for your services or products.

These things sound good, but they won't appear overnight. What you have to do is to plan and stick to it, and continue to market using this strategy. You are sure to see the results in the long run.

Market research has not changed a lot. What you have to know is what your target customers want and where they go when they are looking for answers. Usually, they go to search engines and search for what they can do with their problems.

Once you get a grasp of these things, it will be easier for you to join in with the conversations and place your site on center stage. On your site, your audience will be able to get more answers to their questions instead of continually searching for answers through search engines.

Create Landing Pages that Convert

If you are obsessed with conversion rate optimization, you will agree that as we already have established, not all of the landing pages are equal. Some of the landing pages do not perform as well as the others. There are landing pages that can be capable of so much more.

The statistics from E-consultancy stated that among marketers, one out of five is satisfied with the conversion rate that they currently have. There are many landing pages that are underperforming. These pages are not able to maximize their leads and convert them into customers.

As a marketer, your responsibility is to understand why you create or use a certain landing page. This is one of the things that you have to figure out first, and then you can move on to perfecting your landing page.

What Makes a Great Landing Page?

One of the many things that you should first master is what the anatomy of a great landing page looks like. What a landing page should have is a headline that is compelling, with an interesting and captivating opening. After that, you can continually keep the readers interested as they move onward on your pages. Here are some of the points that you should take inspiration from when it comes to your landing page.

-The page should be easy to navigate so that your readers can easily find what they are looking for.

-Not only should the page be functional, but it should also be aesthetically pleasing.

-The headline should be able to captivate your audience in one glance.

-Bullet points are essential so the readers can easily look at the important points of what you have to say.

-Social proof such as media mentions and testimonials provide credibility to your site.

-Don't forget to include your photo so that your audience can put a face on the name and get to be more familiar with you and your page.


Now that you know the important elements of a great landing page, you can now create the good content that you need to convince your audience that you are a thought leader when it comes to your industry. Creating good content is important not only to share knowledge with your audience but also to keep them updated and interested in what you have to offer. You have to be able to consistently produce content so that every time your readers visit your site, they have something new to read, and they’ll keep coming back knowing that you have something new to offer each time.

Heidi Kim
Heidi Kim is a professional business consultant and legal researcher focusing on business laws. She is passionate about helping those who have any queries regarding business laws and how these may affect their respective businesses. Follow her on Twitter.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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