Top SEO Mistakes to Avoid in 2016 and beyond

SEO Mistakes

SEO is all about making efforts to gain ranking and visibility benefits on the internet. Websites that abide by the rules, updates, and guidelines set by search engines often gain rich rewards, while those that not go on losing their relevance in digital space. It’s therefore important to be on the side of those standard instructions issued from time to time by search engines.  
 
Your search engine optimization activities should never resort to any means deemed unethical or unnatural. As a search marketer, you should never strive to bend the rules and gain some mileage out of it. As stiff penalties culminating in downgraded rankings and visibility are there, no website can afford to make mistakes with their optimization activities.

Let’s look at some of the top SEO mistakes you should avoid in 2016 and beyond:

Keyword Stuffing


Keyword stuffing once helped many websites tweak rules and gain ranking benefits. As search engines did not have a sophisticated algorithm in place, such deliberate instances were not caught. Now when semantic search capabilities have gained in prominence, keyword stuffing has gone redundant. These tactics won’t fetch any visible results and rather run the risks of bringing penalties to your site.   

Keyword Research


Not using keywords at all and expecting the natural write-ups to fetch ranking and visibility benefits is a mistake. You’d need to do keyword research and then do writing based on that, as queries will follow the same route. Replacing descriptive phrases with generic terms would work. More so, long-tail keywords will also help, especially if they are well-researched.   

Content Quantity 


There was a time when content quantity did not work as a major determinant in SEO rankings. It however does today and it means, you can’t live with only 300 words posts at all. The long-form content strategy has to be there to gain optimization benefits. Don’t expect much of headway if you can’t get 1500-word posts written and posted across channels.   

Duplicate Content


Websites with duplicates content remain obscure in digital space. Neither will they get any traffic nor visibility benefits. You can’t go on doing a “cut-and-copy” job and expect to gain better SEO results. Let about any result, not only you run legal risks but may also face severe penalties from search engines for copying content from different sources.    

Spammy Backlinks


Going for spammy backlinks is a mistake that would continue to impact your site’s performance in a big way. Trying for unnatural links is sure to bring penalty on your door, or notification or a downgrading of site’s rankings or performance. Make sure you do only the natural way of building the link profile to be on the right side of the guidelines. 

Content Marketing 


Not having a proper content marketing strategy would be a big mistake. You got to be regular with blog posts and distribution of contents across channels. The more you add to the tide of the web, the more visible your brand becomes. Make sure that your content strategy is robust, regular and inclusive.   

Analytics 


It’d be a mistake to not measure or evaluate the website data and be in dark about site performance. How can you expect to benefit from SEO when you are not bothered a bit about the performance? That’s why not using analytics or webmaster tools may cost you dear. 

Conclusion


It’s obvious that you can’t afford to make SEO mistakes as its implications run deep. You have to be careful about each and every aspect of optimization to maintain a safe distance with unethical ways of gaining rankings on the internet. The best strategy would be to have some patience and let SEO results materialize with the pace they are known for.


Abhilash Tyagi
Hi, I am Abhilash Tyagi an SEO specialist with years of experience in the domain. Currently, I am employed with Mind Digital Group where I consult and guides brands on the planning, execution, and implementation of best SEO services to help them with rankings and visibility.


Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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