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What is Redirect Pages and How They Influence Search Engine Rankings?

Redirect Page Phenomenon

Recently Google rolled out their most awaited Penguin 3.0 Update to clean webspam as well as prevent black hat SEO techniques which are used by spammers to boost their site ranking in the SERPs. If your website consists of broken links or under-construction pages then it affects your website very badly because these links or web pages are counted as webspam by Search Engine Crawler and further it results in low-quality links.

These low-quality links or pages not only affect web traffic but also increases the bounce rate of your website. To overcome this problem the ultimate solution is to redirect pages. In this article, Seogdk elaborates on the redirect page phenomenon and its influence on search engine rankings.

Redirect page is a method of alerting browsers and search engines that a page location moved.

Redirect pages mainly parted in two ways i.e. permanent and temporary. When you desired to change your web page location then the redirect page phenomenon acts a vital role to divert all web traffic from one website to another. For example, if I have a domain and want to redirect all web traffic to another domain then I simply used a permanent redirect page method to divert all web traffic of to

Three types of redirect pages are most commonly used in designing web pages:

1. 301 Redirect Pages
2. 302 Redirect Pages
3. 404 Error Pages

1. 301 Redirect Pages

This is a permanent redirect page method used to redirect a specific page or website to another website without losing its web traffic. The original webpage that is no longer available will be deleted within a few days when 301 redirects are used.

2. 302 Redirect Pages

This is a temporary redirect page phenomenon specifically used to redirect one website to another. The original website or webpage is temporarily unavailable till 302 redirects are active. It is mainly used when your webpage is under maintenance and you want to avoid inconvenience to your users then you can redirect them to another working webpage for a specific period.

3. 404 Error Pages

404 Error

A 404 error page redirects users to a webpage that displays an error message. Usually, the below-mentioned error messages are displayed.

-This webpage is no longer available.

-Please check the URL and try again.

-Use the refresh button on your browser.

Influence of Redirect Pages on Site's Search Engine Rankings

-One more item you should be aware of is the effect of redirect pages on your search engine rankings. The type of redirect that you use can affect how your website is treated by a search engine.

-Significantly, you understand that a search engine crawler reads a redirect according to the number that it is given. For instance, although 301 and 302 redirects do the same thing the codes are different which tells the search engine crawler that one means the page no longer exists and the other means the page is only temporarily not being used.

-Some Web experts are inclined towards creating custom redirect pages as the best way to improve the SEO of their website but unfortunately, this doesn't always work the way it should. What happens is that the custom redirect page doesn't provide the proper redirect number to the search engine crawler so it reads the website differently than a redirect page. This could affect your search engine rankings negatively because the webpage will appear to be unrelated to the other pages on your website.

-The best way for SEO purposes is to use redirect pages in the manner in which they are meant to be used. Using them in any other way is harmful in terms of your search engine results rankings.


From the above information, we conclude that redirect pages are usually coded for SEO but again they are useless to website users. When website visitors land on this page as soon as they are asked to wait while they are redirected to another website. Search engines look down on this practice because very often, the webpage that is redirecting is optimized for SEO but not for people. 

Apart from its redirect pages is a great phenomenon for redirecting your webpage to the desired page location without losing web traffic. So friends send your feedback about this article via comments and emails. Till then take care and enjoy your life.....!!!

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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