What is Redirect Pages and How They Influence Search Engine Rankings?

Redirect Page Phenomenon

Recently Google rolled out their most awaited Penguin 3.0 Update to clean web spam as well as preventing black hat SEO techniques which are used by spammers to boost their site ranking in the SERPs. If your website consists of broken links or under construction pages then it affects your website very badly because these links or web pages counted as web spam by Search Engine Crawler and further it resulted in low-quality links.

These low-quality links or pages not only affects web traffic but also increases the bounce rate of your website. To overcome this problem the ultimate solution is to redirect pages. In this article, Seogdk elaborates the redirect page phenomenon and its influence on search engine rankings.

Redirect page is a method of alerting browsers and search engines that a page location moved.

Redirect pages mainly parted in two ways i.e. permanent and temporary. When you desired to change your web page location then redirect page phenomenon acts vital role to divert all web traffic from one website to another. For example, I have a domain seogdk.blogspot.com and wants to redirect all web traffic to another domain seogdk.com then I simply used permanent redirect page method to divert all web traffic of  seogdk.blogspot.com to seogdk.com.

There are three types of redirect pages which are most commonly used in designing web pages as:

1. 301 Redirect Pages
2. 302 Redirect Pages
3. 404 Error Pages

1. 301 Redirect Pages

This is a permanent redirect page method used to redirect specific page or website to another website without losing its web traffic. The original webpage that is no longer available will be deleted within a few days when 301 redirects are used.

2. 302 Redirect Pages

This is a temporary redirect page phenomenon specifically used to redirect one website to another. The original website or webpage temporarily unavailable till 302 redirect is active. It is mainly used when your webpage under maintenance and you want to avoid inconvenience to your users then you can redirect them to another working webpage for a specific time span.

3. 404 Error Pages

404 Error

A 404 error page redirects users to a webpage that displays an error message. Usually, below-mentioned error messages displayed.

-This webpage is no longer available.

-Please check the URL and try again.

-Use the refresh button on your browser.

Influence of Redirect Pages on Site's Search Engine Rankings

-One more item you should be aware of is the effect of redirect pages on your search engine rankings. The type of redirect that you use can affect how your website is treated by a search engine.

-It's significant that you understand that a search engine crawler reads a redirect according to the number that it is given. For instance, although 301 and 302 redirects do the same thing the codes are different which tells the search engine crawler that one means the page no longer exists and the other means the page is only temporarily not being used.

-Some Web experts inclined towards creating custom redirect pages is the best way to improve the SEO of their website but unfortunately, this doesn't always work the way it should. What happens is that the custom redirect page doesn't provide the proper redirect number to the search engine crawler so it reads the website differently than a redirect page. This could affect your search engine rankings negatively because the webpage will appear to be unrelated to the other pages on your website.

-The best way for SEO purposes is to use redirect pages in the manner in which they are meant to be used. Using them in any other way is harmful in terms of your search engine results rankings.


From the above information, we conclude that redirect pages are usually coded for SEO but again they are useless to website users. When website visitors land on this page as soon as they are asked to wait while they are redirected to another website. Search engines look down on this practice because very often, the webpage that is redirecting is optimized for SEO but not for people. Apart from it redirect pages is a great phenomenon for redirecting your webpage to desired page location without losing web traffic. So friends send your feedback about this article via comments and emails. Till then take care and enjoy your life.....!!!

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.


  1. Hi Gangadhar Sir,

    Recently I have started learning about SEO and many other related activities. It was good to find this article on Aha!Now ABC forum. Your explanation on 301 Redirect Pages, 302 Redirect Pages and 404 Error Pages were very clear and easy to understand. I used to always wonder about whats the difference between these pages but now I have a clear picture in my mind about this.

    I found your explanation on relationship between Redirect pages and sites ranking helpful. :)

    Thank you for sharing this informative article with us. Have a nice day!
    Rohan Chaubey.

  2. Hi Rohan,

    First of all thanks for giving feedback about this article........!!!

    Many people heard about redirect page concept but not about its role in SEO so I try to explore some information about redirect pages

    Hope to see you around here...have a great day ahead......!!!

  3. Hi Gangadhar,
    It's a wonderful article about 301, 301 and 404 pages, it's really been confusing to me esspecially the 301 and 302 ish, you gave a clear expalanation as to their meaning.

    SEO is very essential for every blog esspecially a blog in my niche, I'm glad I could come across this today.
    Thanks for sharing.

    1. Hello Larry,

      Welcome to seogdk and thanks for sharing your thoughts about this article....!!!

      I totally agree that SEO is not only essential but also mandatory part for any website which you desired to promote online.

      I hope you like other articles of seogdk on SEO, SEM and SMO...Hope to see you around here...Have a nice day.....!!!

  4. HI Gangadhar

    I am happy to come across this post in the Aha Community.

    I love the way you have explained the redirect codes in a simple manner as I have always struggled with the meaning of the codes.

    Furthermore, I have always known that they affect search engines but never knew the extent nor to what term.

    I have learnt a lot from this post. Bookmarking it for future reference. Thanks for sharing.

    1. Dear Ikechi,

      Glad to see you here and very happy that this article post rewarded as useful to understand 301, 302 and 404 redirect pages phenomenon.

      Thanks for sharing your valuable thoughts about this article...have a great day ahead......!!!

  5. Hey Gangadhar,

    Earlier this year I made the mistake of changing my permalinks and pissed off a couple of people LOL... yes I can laugh about it now, but it wasn't funny back then. Not only was I losing traffic, they were also as well. So when I fixed it, they decided not to comment on my blog anymore. But I wasn't too worried about it. I learned something new about 404 errors and 301 Redirects which was more important to me. But Im glad you've shown the difference between each of these errors here. I've heard of 302 Redirects but didn't have a full understand of it. Now I do thanks to you!

    Thanks for sharing and I hope you're having a great weekend!

    I found your post on Kingged.com under the category SEO/SEM

    1. Hi Sherman,

      Welcome to Seogdk and Thanks for sharing your personal experience about redirect pages with us as well as its impact too.

      Ya this true that if we don't use redirect page methodology correctly in our website then it affects web traffic very badly so always careful and apply precise redirects.

      Once again thanks for voting this article....hope to see you around here and enjoy weekend.....!!!

  6. Thanks a lot Gangadar Sir. I learned the importance of redirect pages and expecting many more aticles of SEO.

    1. Welcome to Seogdk and thanks for sharing your feedback about this article.

      Hope you to see around here......Have a great weekend....!!!

  7. Awesome..You have clearly explained …Its very useful for me to know about new things..Keep on blogging sir..