Recently Google rolled out their most awaited Penguin 3.0 Update to clean webspam as well as preventing black hat SEO techniques which are used by spammers to boost their site ranking in the SERPs. If your website consists of broken links or under construction pages then it affects your website very badly because these links or web pages counted as webspam by Search Engine Crawler and further it resulted in low-quality links.
These low-quality links or pages not only affect web traffic but also increases the bounce rate of your website. To overcome this problem the ultimate solution is to redirect pages. In this article, Seogdk elaborates on the redirect page phenomenon and its influence on search engine rankings.
Redirect page is a method of alerting browsers and search engines that a page location moved.
Redirect pages mainly parted in two ways i.e. permanent and temporary. When you desired to change your web page location then redirect page phenomenon acts a vital role to divert all web traffic from one website to another. For example, I have a domain seogdk.blogspot.com and want to redirect all web traffic to another domain seogdk.com then I simply used a permanent redirect page method to divert all web traffic of seogdk.blogspot.com to seogdk.com.
There are three types of redirect pages which are most commonly used in designing web pages as:
1. 301 Redirect Pages
2. 302 Redirect Pages
3. 404 Error Pages
1. 301 Redirect Pages
This is a permanent redirect page method used to redirect a specific page or website to another website without losing its web traffic. The original webpage that is no longer available will be deleted within a few days when 301 redirects are used.
2. 302 Redirect Pages
This is a temporary redirect page phenomenon specifically used to redirect one website to another. The original website or webpage temporarily unavailable till 302 redirects are active. It is mainly used when your webpage under maintenance and you want to avoid inconvenience to your users then you can redirect them to another working webpage for a specific period.
3. 404 Error Pages
A 404 error page redirects users to a webpage that displays an error message. Usually, the below-mentioned error messages displayed.
-This webpage is no longer available.
-Please check the URL and try again.
-Use the refresh button on your browser.
Influence of Redirect Pages on Site's Search Engine Rankings
-One more item you should be aware of is the effect of redirect pages on your search engine rankings. The type of redirect that you use can affect how your website is treated by a search engine.
-Significantly, you understand that a search engine crawler reads a redirect according to the number that it is given. For instance, although 301 and 302 redirects do the same thing the codes are different which tells the search engine crawler that one means the page no longer exists and the other means the page is only temporarily not being used.
-Some Web experts inclined towards creating custom redirect pages is the best way to improve the SEO of their website but unfortunately, this doesn't always work the way it should. What happens is that the custom redirect page doesn't provide the proper redirect number to the search engine crawler so it reads the website differently than a redirect page. This could affect your search engine rankings negatively because the webpage will appear to be unrelated to the other pages on your website.
-The best way for SEO purposes is to use redirect pages in the manner in which they are meant to be used. Using them in any other way is harmful in terms of your search engine results rankings.
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