The Increasing Emphasis on The Importance of Quality Content

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 Quality Content Strategies

The algorithms of search engines, such as Google, keep changing with the passage of time. There was a time when the sites with ample number of backlinks could rank higher in Google. But the case is no more the same. Now the emphasis is on the quality of the contents. The contents need to be relevant, informative, and unique. But the question that often arises is –what are the criteria that define the ‘quality’ of the content? Well, nowhere have search engines made it explicit, and neither have they given any definition of ‘quality’. The Google or the other search engine insiders may know how the search algorithms function. But they would never let anybody know, and the only way to know about how the search algorithms function is to study and observe the behavior of the search engines.

No Place for Poor or Bad Content

For over a long time, the SEO tricks and techniques tried to manipulate the search engine algorithms. The creation of backlinks, stuffing of keywords, and many more techniques could somehow push the page ranks of the websites to higher places. Whether the keywords led to the right answer to the queries or not, was not important. Something that really mattered was that the SEO professionals steered the traffic towards particular websites despite the poor web contents. However, the current scenario is quite a bit different. The search engines have been emphasizing the quality of the content for long, but not all the website users paid enough heed towards it as the SEO tricks enabled them to get good web traffic despite poor contents. However, the search engines have been stricter now, and there would be no place for bad or poor contents. And, it is for this reason that the ‘quality’ of content is receiving much emphasis these days.

Google’s Emphasis on Quality Content

With the rollout of Hummingbird, Panda, and Penguine etc; the marketers have certainly got the idea that the content is vitally significant. Moreover, the Google’s Quality Guidelines explicitly spell out the importance of high quality contents or data. It clearly says that the pages must be made for the users and not for the search engines. The users must not be deceived and there must be no tricks applied to enhance the page ranks in the search engines. Also, the website should be unique, valuable and engaging. Whether Google really cares for the users or not, but it knows that the supremacy of its existence is very much dependent upon the users, and it would lose its significance if it fails to provide the real answer to the queries of the users. So, Google’s effort certainly is more for its own sake than the users, but the users are certainly not left without benefits.
Understanding How Google Scales Quality Contents

The webmaster guidelines offered by Matt Cutts and other web-spam teams are very much helpful in understanding how Google scales the quality in the contents. The online marketers or the professionals have no alternative except working as per the guidelines. The contents failing to conform to the quality guidelines are sure to fall off the track. Google scales the quality in the contents quite different from the way humans look at it. For instance: a high quality and engaging content would compel the visitors to spend more time. 

This engagement of the readers or visitors sends clues to Google about the quality of the contents, and it would surely render high Page rank. Keeping Google page ranking aside; the obvious benefits you receive from such a content include the reduction in bounce rate, creation of real user base, building the site authority, and higher conversion rates, etc. The high quality content thus escalates the page rank of your website, and simultaneously, you also receive the apparent benefits. As a business owner, you may not be able to master the art of high quality contents; however, the experts are not far away.

Author Bio
Satyajit Seal
Satyajit Seal is a web enthusiast who loves to explore various niches in his content, which he composes for different blogs. In his writeups, he touches upon different topics, such as health, entertainment, lifestyle, fashion, and so on. He tries to include something unique in each content, which the readers find interesting. He is a lover of modern arts, painting and wildlife by nature. Follow him on Twitter and Facebook.



  1. I like the fact that the quality of the content we post is being better evaluated now. In the past everything was different.

    1. Hi Christina,

      Ya, nowadays content is key factor according to Google algometric stats. Therefore its very important that what type of content you post.

      Thanks for voting this article.......Hope you to see around here..... !!!

  2. Hi Gangadhar/Satyajit,
    Emphasis on quality content is still fundamental for online success. Small and big businesses that are making the most of their time understands that these are readily effective to sustainance and sales.

    Google surely wants quality and valuable content just as readers want content that would solve their "problem".

    So, sticking with quality with regards to content creation, share, and optimization would help businesses increase relevance.

    I have shared the above comment in where this awesome piece was left.

    1. Hello Sunday,

      Ya your absolutely right that quality content is the key element to increase your online presence as well as helpful to grow business too.

      Thanks for sharing your valuable thoughts about this topic....Have a great week ahead........!!!

  3. A very, smart article to read and very educational. As the time passes, the importance of content continue to increase. Marketers and writers online begin to adopt and understand how important quality content is. It is more about quality content for readers, not for Search Engines.

    Google made it more stricter,but it went well and molds every marketer/blogger/writer to produce and exert more effort in crafting a masterpiece they could be proud of.

    1. Hello Metz,

      Thanks for sharing informative feedback about this topic....Ya your absolutely right that as time passes, significance of content continue to increase and every blogger or writer must be aware about it.

      Thanks again for contributing your opinion here......Have a nice day.....!!!

  4. Hey Gangadhar,

    Although a lot of bloggers got hit with the Google updates, this was a great thing to come about. The only ones that didn't get hit were already writing quality content which shows how these bloggers were already in tuned with their visitors and focus on delivering content that they can instantly use for themselves.

    So now every blogger who comes unto the scene must do the same and that is to deliver content that they're audience deems to be valuable to them!

    Thanks for sharing Gangadhar! Have a great weekend!

    I found your post on under the category of content marketing

    1. Hello Sherman,


      Ya you are absolutely correct that those bloggers delivered quality content with their audience they overcome on Google update threats.

      Thanks for sharing your valuable words about this topic.....Hope you to see around here......Have a profitable weekend......!!!

  5. Hi Meenu,

    Glad to know you found this article helpful....!!!

    Thanks for sharing valuable words on this topic.....Have a nice day......!!!

  6. Hi Gangadhar,
    The post is really relevant to understand the difference between low quality and high quality content. As the google is periodically making changes in its algorithms, all the bloggers are required to produce quality content. It is true that it takes long time to write a quality post that includes research, gathering right information, formatting and all.

    Thanks for sharing here