When new companies emerge
every day, the reader's interest becomes increasingly competitive. By
keeping up to date on SEO trends, you can follow the specific requirements for
websites to be listed through search engines.
Google changes its search algorithms hundreds
of times annually. Many adjustments can affect your search ranking even if they
are minor. The top SEO trends that will be the talk of the town in 2020 are as
follows:
1. Searching with Voice
In 2017 alone, there were 33 million search queries
made with voice. The March 2019 data shows that voice searches are 20 percent
of the queries made from mobile. More users will make search queries in the
exact way they speak because voice search is
becoming more and more popular.
Users would like the questions they asked to be
answered correctly. People using long-tail keywords in the searches are more
likely to become a customer than people who have just started.
List and bullets increase your voice inquiry
rankings and most voice inquiries are local, which is why you should locally
optimize your website.
2. Featured Snippets will remain a Hot Topic
in 2020
A snippet is a recap of the search query response. Google
shows it above organic and paid results at the top of the SERP page.
These have been around for some years and led to
major improvements to the product page of Google's search engine. Nearly
half of searches do not result in any clicks since the visitors collect the
answers from these snippets. In reality, Ahref's analysis has shown that the
featured snippet has more traffic than the first organic search results in the
Google search engine.
You should use keywords and content that is
question-based. Use the questions from the section called "People also
Ask" as it provides an in-depth answer to related questions.
3. More Advertisers will use SEO Influencers
Over half of the total marketing budget of 17% of
companies is spent on influencers. The statistics highlight how important
marketing is for businesses, especially travel, fashion, cosmetics, lifestyle, and
e-commerce.
Online users look for trustworthy information. Reviews
by influencers are mostly the basis of that information. The value details
from an influencer more than an advertisement. Working with an influencer will
help you create awareness, expand the scope of your content, and boost exposure
online.
Most businesses do not see the value of their
investment in influencer marketing because
their funded advertising is not adequately planned or executed. If it does not
match your audience's needs, your marketing fails.
Partner with your niche influencers, who are
already involved in your audience, to get the most out of your visitors. Google
also has control over and raises the SEO activities with the links from
influencer pages.
4. There
is No Stopping for BERT
BERT stands for Bidirectional Encoder Representations
from Transformers. It helps everyone to develop a system of answering their own
questions. This is the first important change Google has made since RankBrain in 2014
to its search algorithm.
In ten questions, BERT will impact one. SEO
marketer implementing BERT templates are growing their chances of putting
samples in Google SERP on the first page. In conversational queries where the "to" and "for" preposition is important for the context of
the search query, BERT has a powerful influence.
BERT cannot be optimized. For a better
understanding of the natural language, Google uses BERT in different ways. However,
you can optimize the intention behind search requests since the coordination of
intention is essential to successful content creation. Analyze on the first
page of SERP the top five contents for this particular keyword before composing
a copy.
5. The Digital
Experience will See a Rise
The first digital approach to
improve customer experience has been taken by 44 percent of companies. By
comparison, the change has contributed to revenue growth for 56 percent,
according to 56 % of CEOs.
Load page speed is a major factor. Great content is
nothing if you don't easily load your website or if you have a complicated user
interface. Successful companies recognize that creating long-term customer
relationships relies on customer experience. Customer experience also impacts
the search rankings since only people with good user experience spend some time
on their pages. Concentrate on your user experience to help clients find the
information they need. Make it comfortable to go to the next page or link for
visitors.
You need to wear your guest's shoes to find
roadblocks and poor experiences to provide the best user experience. Don't
use long, incomprehensible words. Lack of clarity also has negative effects on
the SEO of your website and increases the bounce rate.
6. An Increasing Trend of Video Content
Videos are an important part of your digital
marketing and SEO strategy. The video appears 50 times on the first page of
SERP than the single-text web page, according to a Forrester Research report. Likewise,
Google includes 62% of videos for basic searches.
Build useful YouTube videos to boost
the website's existing content. This is not a first-page guarantee, but when
Google indexes your video, you will experience greater transmission.
Introduce links to videos to more visitors to your
website. Add a link to the YouTube page to help understand the content of your
video.
7. Search Rankings will depend on the Length
of Content
You can only beat the competition to page 1 ranking
with high-quality content. But you must also take quantity together with
quality into account.
The ideal length of a blog post is very
arguable. Data shows that at least 2000 words are the total length of the
top results in SERP. This is because high-quality, long-form blogs gain greater
exposure.
However, the user asked questions, and questions
related to the main search inquiry must be answered in detail by your content. Long
posts increase the time spent on your website, telling Google that your content
is good. You build credibility, and the search query ranking is improved by
Google.
8. Searching on Mobile will be Dominant
40% of transactions occur on mobile, and 87%
of internet users are on mobile phones. Google pushed into first indexing
mobile sites first on 1 July 2019 to boost mobile searches.
If you don't optimize your site for phones, you
can't get along in search engine results. You have also optimized for mobile if
you have optimized for voice search. In addition to implementing long-tail SEO
keywords, change the content and strategic SEO representation structure.
Wrapping
Up
Whenever you think you understand SEO fully,
updates to the algorithm will occur. SEO today is an interconnected process
that requires the effectiveness of both offline and online marketing
techniques. Invest in SEO as an ongoing lead generation tool and keep up with
the latest SEO developments to get updated. You can use SEO tools
to optimize your site for SEO purposes.
Asad Shehzad writes
SEO articles for online business marketers and SEO tools users to make their
Google rankings surge. His articles have appeared on a number of websites i.e.,
eLearning Industry, Calculators. tech and Inside Tech Box. He contributes
articles about digital marketing, SEO techniques, and tech regularly to Prepostseo.
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