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10 Ways To Grow Your Business Through LinkedIn

LinkedIn Marketing Tips

In today's digital world, the way business is done has gone through a radical change. Social media platforms that were used as a method to interact with various people around the globe have turned into an effective marketing tool. Thus, opening new doors for entrepreneurs constantly working to grow and nurture their businesses in a unique way.

LinkedIn is one of those social media platforms which offer an unparalleled advantage if you are willing to work hard and put effort into it. However, it is no rocket science to grow your business on LinkedIn, but some simple principles to follow. Keep on scrolling to discover the top 10 ways.

  1. Complete the Profile and Update it Frequently

We, always tend to leave out a bit here and there while trying to complete the social media profiles. Don't we? But, make sure you don't do that on LinkedIn. LinkedIn profile is what presents you to the professional world. Having a complete profile will only make it easier for your potential customers and clients to find you, not just on LinkedIn, but also on the search engines. Moreover, LinkedIn gives you the opportunity to link out from your profile to other sites, whether it is a blog, a Twitter page, or even your own company's website. Thus, directly beneficial to you and your business.

  1. Grow to Make Quality Connections

LinkedIn, just like other social network websites is all about building relationships, professionally called connections. The more, the better it is. Therefore, LinkedIn has established that having 500 connections or more makes you a networker and an influence on their site. So, strategically build the number of your first-degree connections because they lead to more second and third-degree connections. Crossing the 500 marks will let the people know that you use it to do business. Thus, they will add value and connect with you.

  1. Share Relevant, High-Quality Content with Your Connections

Good content plays an important role. Since it is one of the best ways to boost engagement among your connections. So, they talk about relevant and timely news in your concerned industry and share it too. LinkedIn lets you tag your connections in your articles and posts to ensure, they get notified of the post. Do remember, that it should also teach others how to solve a problem and simultaneously get their work done easily. It will help you get established as a thoughtful leader which in turn will naturally lead to more business.

  1. Use the Sponsored Updates

With the help of sponsored updates, you can pay to push your post into an individual's LinkedIn feed. They give you the option to pay per click or pay per 1000 impressions, just like the other social media platforms for online business do, but with one major difference. That is the ability to customize, totally based on the company's name, job title, function, skills, schools, and groups. Using this method you can target the interested industries without any fuss. Thus, it makes an excellent way to promote high-quality content to the targeted audience with a strong call to action.

  1. Create, Participate, and Stay Active in the Groups

Groups are said to be one of the most fundamental elements of the LinkedIn professional network. Being a part of a relevant active group irrespective of the fact, whether you have created it or joined it can expose you to discussions that can benefit your professional experience along with your business. However, creating and managing a group sure does provide you with a level of credibility. So, make sure you are sharing content that is high in quality and valuable to the other group members.

  1. The Valuable Endorsements and Recommendations

There is no doubt about the fact that LinkedIn's endorsement is a pretty awesome feature. Without much trouble, it allows people to provide positive information about their connections quickly and easily. Whereas it's quite hard to get a recommendation because it takes time to write, it is totally worth the trouble. Therefore, request your customers to give written recommendations or simply endorse your company for its skills or expertise. However, avoid sending out a mass email to everyone for an endorsement. Instead, write a more personal note to target one specific group at a time.

  1. Export Your Contacts into the E-mail Address Book

Every person you are connected with on LinkedIn has for sure associated their e-mail address with their account. This gives you an opportunity to connect with your connections outside of LinkedIn as well unless it's China. If you are not aware of how to export your contacts, go to Connections then Settings, Advanced Settings, and then Export LinkedIn Connections. You will also get an option, to download the file from which the contacts can be extracted directly to your e-mail accounts. The only problem is that you have to download the entire library all at once. So, do not disturb your original file, just add the new contacts to it from the recently downloaded library.

  1. Encourage Your Employees to Join LinkedIn

This is one of the easiest ways to increase visibility and expand the company's networking base. Encourage them not only to join LinkedIn but also to complete their profiles in the most appropriate way. Connecting with your own employees will allow you to open your own network to a vast pool of connections. These connections can turn out to be valuable customers and clients, with whom you were not connected before.

  1. Your Company Page Matters the Most

The company page, just like your own profile is the heart and soul of the company. Let the company's page with colors, images, and content be in line with the actual website of the company. Do add other social media profiles, and the business to it as well. Therefore, make sure to update it regularly, so that the brand and the company look active. Because no one wants to stumble upon a company's social media profile that is not updated regularly or even worse not at all. Creating a LinkedIn presence and then not maintaining it is far worse than not having one at all.

  1. Do not Neglect the Summary Section

One of the most common mistakes people commit is, to neglect the summary section completely as if it does not exist. Moreover, this is the place where you get to directly and persuasively speak to your targeted audience. So, write in the first person and use complete sentences to add your point clearly and succinctly. Also, introduce yourself to prospective clients and customers. For them, include your contact information again to make it easier for them to reach you.

So, keep growing your business through LinkedIn with the right strategies given above. If you have got a better idea, we'd love to know all about it. Do not forget to share it with us.

Isha Singh
Isha Singh is a technical writer at the oCodewire blog. She always trying to take advantage of the technical knowledge she has to help people gain a foothold in the digitized world. Read her sharing views on marketing services, e-commerce platforms, and web & application development.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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