We all know that SEO studies have gained importance in recent years. We can easily say that social media has now become one of the cornerstones of our lives. You also open social media accounts in order to convey the things you share on the site you have established to more people, but if you say that you do not know anything about the relationship between Social Media and SEO, we can say that you have come to the right address to learn.
How
to Create Page Structure?
First, let's talk
about how you should develop a page structure. You can start your website by leaving the link to your social media accounts as
buttons. You can make your site's logo the profile photo of social media
accounts. We can say that having a logo has a very important position for websites
in terms of corporateness and image. You can also decorate the cover photo with
a nice image. For business pages, you must enter information such as phone
number and address.
How
Should Visuals and Content Be Prepared?
Your posts must have
visuals. You can give the message you want to give in the image you share in a
short way. We can say that entertaining and attention-grabbing content gets
more interaction. You should be careful not to write the same things in the
image and the content. The image you use must have a signature with the logo
for corporateness and image. There are also those who prefer to use the logo,
which is usually used in the lower right, in places such as left, upper right, or middle lower.
How
to Follow the Strategy?
The number of shares
you make and when you share them is a very important issue. You need to post a
little each day. In addition, you should not make more than 5 posts in order
not to bore the user. Hours such as in the morning, during lunch, before work,
etc. are preferred. Of course, corporate companies should not share so much.
With 1-2 posts you make every day, you should remind the audience that you are
there with informative, entertaining, and intriguing content. From time to time,
sponsored posts should be made with the right shares and you should announce
your page to more people.
General
Rules to be applied
Rules
for Facebook
1- At least 1 post
should be made every day and no more than 5 posts should be made.
2- Your visual
quality should be high.
3- Daily comment
tracking and analysis should be done.
4- You need to
optimize your account for your brand. In order to increase brand awareness, you can use links to your website in your posts.
5- By becoming a
member of groups, you can share your posts here and get serious feedback.
Rules
for Twitter
1- Take care to use
hashtags that reflect your brand.
2- In the statement
made by the Google ranking algorithm, it was said that Twitter is very important in terms
of SEO.
3- RT, making a list
and sharing within a certain time interval will produce good results.
4- You can make
interaction-oriented posts to increase the awareness of your brand and increase
your traffic.
5- Sharing in
accordance with the agenda will reflect extra points on your brand because
Twitter is the platform with the fastest content flow.
6- Necessary
optimization processes should be done. The images you use in Facebook shares
will not give the same results on Twitter.
Rules
for YouTube
1- YouTube comes to
mind when it comes to digital content. You can apply a YouTube content strategy called VLOG.
2- For brand
awareness, you can share videos suitable for your brand or content suitable for
popular culture on YouTube.
3- The title that you
set for the video is very important. On YouTube, the title is placed immediately
after the image is looked at. The title should describe the content of the
video.
4- We can write the
information that we cannot write there due to the character limitation in the
title section, which we call Description. You can add it here by thinking of
long-tailed sentence structures as much as possible.
5- You should add
your social media links to the About section and fill in the channel
description section well.
Rules
for Instagram
1- Since visual
content gets the most interaction, you should share visual content that
represents your brand. In this way, you can increase brand awareness.
2- The use of
hashtags is very important on Instagram. Using brand-appropriate hashtags and
popular hashtags will increase site traffic.
3- The value of the
shares you make with the links you directly to your site will increase.
Rules
for LinkedIn
1- You must fill in
the page contents and images without missing them. After link building, you need to
join groups that represent your brand.
2- LinkedIn is one of
the most important platforms for your brand to reach the people it targets.
Final Words
In this article, we tried to talk about the relationship between Social Media and SEO for our valued visitors. We hope it has been very descriptive and informative content for you. Hire an SEO specialist to reach your potential audience and increase your followers on social media.
Raunak is a Mechanical Engineer by qualification and a marketer by passion. He is the founder of Maiden Stride, a leading digital marketing company that provides world-class search engine marketing services and website & application development.
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