How to Use Videos to Increase Conversion Rates?

Video Search Tactics

Every business owner and entrepreneur count on blogs and useful, helpful content to increase conversions. However, no one should stop there. Sometimes, your audience would want more or you should opt-in to try new online content generation tactics to help in conversion. Videos work excellently! And it is because of this reason today; the video searches have gone high. But the question you need to ask yourself is, whether you are leveraging video search tactics to maximize conversion.

Today, there are multiple kinds of videos available that you can use create to feature in the video search category. You can reach out to a professional service provider specializing in blog writing services and other online marketing solutions for the same. And they will all guide you to come up with videos that address the customer queries. Discussed below are some of the ways you can add to your video search to maximize conversions.

1.  Create Product Videos to Increase Conversions

From a make-up tutorial to using a mobile phone, product videos are beneficial. Today, almost 64% to 85% of the online viewers are keen on product videos. You can go ahead and create short promotional videos that will showcase your brand’s products, discuss the salient features and also answer possible audience questions through the video. Use a simple language when you are making this video content. The objective should be to make people aware of a particular product so that they can check if it holds any benefit for them and then makes a purchase.

2.  Create more of “How-To” Videos

Once you have introduced your product and have shared ample information about its benefits, it’s time to create “how to” videos. It is where you teach the online users, your existing and potential customers the way to go forward and use your products. Here you can create detailed tutorial videos and application guides to electronic devices and many more. A millennial would prefer this video. And based on this he/she would stay loyal to your brand. Also, at times many people prefer to purchase a product after they have viewed a product and a “how to” video. Make sure that you are not trying to sell your product here. Your attempt should be to make people aware of a product application or function or usage. So, you need to instruct your audience with authenticity.

3.  Create Testimonial Videos as a Mark of Social Proof

Word mouth publicity is till date the best publicity! And today, a cyber-savvy customer would also search for testimonial videos to ensure that others already buy a product that he/she is keen on buying and that it has a market. Here the client testimonial videos act handy. Other than giving a potential buyer the required information about the after-effect or consequences of purchasing a product, it also gives him/her ample assurance about the product authenticity. Make your testimonial videos look natural and not promotional.

Wrapping Up

There are many other ways in which you can use video search! However, if you are starting with your video content, you can refer to these three kinds of videos in the beginning. As your brand expands and grows, you can add in for more.




Gangadhar Kulkarni
Admin

Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.


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