Online marketing and SEO practices have changed substantially as mobile phone and tablet technology have improved, making what used to work for your business website obsolete. That is why it is important to take a periodic review of your website's layout, design, and protocols to make sure that you are presenting yourself and your company in the best light possible. When potential customers view your site from their mobile phones, often this encounter will be your company's first impression; and you know what they say about a bad first impression. Here are a few things to keep in mind and take a look at that may have changed since you developed your website.
Is Your Website Mobile-Friendly?
Just because you have a good-looking website on the internet doesn't mean that it will be as attractive or functional on a smartphone. Although smartphones have improved in functionality immensely in the past five years, their processors are still limited. This affects items such as:
• Page Speed
• Directionality
• Pop-Ups
Some of the things to keep in mind when modifying your web page to be more mobile SE0 friendly are you will need to reduce the number of redirects used, optimize any images used, and turn off any blocks that keep CSS, JavaScript, or images from loading properly. These changes will increase page loading speed and minimize errors or loading crashes.
Use a web page design that incorporates the mobile layout so that when potential clients view your site from their phone they can navigate your site easily. This type of layout generally is a scroll-down directionality rather than the traditional above-the-folded layout of desktop or laptop design, since scrolling is much easier to do with a touchscreen phone versus using the mouse.
When it comes to pop-ups, avoid using them. These are not user-friendly or processor friendly on small screens and smartphone microprocessors.
Remember People have Fat Fingers
When designing your touchscreen buttons and their locations on your site, remember that they will be viewed and used from a much smaller screen. Having these buttons too close together, or too small will make it difficult for users to use and in the end, leave them frustrated as they have to continually back up and try again.
Avoid Using Flash
Although most laptops have or can access Flash, a lot of mobiles still do not have the Flash plugin. Instead, use HTML5 for creating your mobile site's special effects. This will give you the versatility in creativity that you want, without causing any issues when trying to load the information onto the mobile.
Be Concise with Titles and Meta Data
A big part of SEO is in the titles and meta descriptions whether for a desktop/laptop configuration or in Mobile SEO. The difference comes in the screen size. Whereas you can use longer Meta Descriptions for larger screens, they will not be visible on a smaller screen; making it imperative that you keep your Meta Descriptions as succinct as possible without losing the main idea or impact effect.
Local Search Optimization
In order for your business to be included in local or "near me" search results, you will need to optimize for these searches. One way to do this is to standardize your business name, address, and phone number so that it looks the same wherever it appears on the web increasing your SEO analytics numbers. Another way is to include your company name, city, and state in your metadata; this tells the search engines exactly where you are so that they can include your company in local searches.
Remembering to follow mobile SEO practices and keeping up with continuing changes as technology improves will be your keys to success in drawing customers to your site.
Venkatesh C.R. is the CEO of Dot Com Infoway - a professional Search Engine Optimization Company that also provides software and mobile application development, mobile app marketing, internet marketing solutions for online businesses, and a whole gamut of IT solutions and products to clients.
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