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Flipkart: The Biggest E-commerce Player to Transform India’s Online Shopping Experience

Online Shopping in India

The digital user in every corner of India is now quite familiar with Amazon and Flipkart because they are the two main players when it comes to online shopping in India. Many people choose one of these leading shopping portals in India for online shopping due to the popularity and world-class services they provide.

Overview of Flipkart Online Shopping Portal

Flipkart has been serving its users since 2007 when it was founded by two engineers in Bangalore namely Sachin Bansal and Binny Bansal. A mutual passion and humble start-up by both of them revolutionized India’s marketplace and made Flipkart India's first billion-dollar company. They transformed their vision into reality step by step and went up as the leading name in Indian e-commerce.

At present, there would be thousands of online shopping stores on the web but Flipkart is India's favorite online shopping destination! People prefer Flipkart mainly because of the best prices offered on many products and absolutely hassle-free payment options.

Be it Mobiles, Electronics, Fashion (Clothes, Shoes, Accessories), Home Appliances, Home Furniture, Jewellery, Books, Sporting goods, Beauty products, and more; Flipkart, India's biggest online shopping portal is right there to serve its best. Though Flipkart initially concentrated on books, currently it consists of a huge selection of a wide range of products from all the brands at the lowest price.

If technology is making our task of shopping a hassle-free way, why don't we go for it! With online shopping, we won’t wait for the weekends to shop, we will avoid going into the crowd, and utilize our shopping time for kid's play, isn’t that interesting?  Not to mention, nearly all renowned brands sell their products online mostly with great offers, so you have many options to choose from. And Flipkart has a massive store for you to explore and shop online. You can check this online shopping site right here;

Though Flipkart deals with products from quite a lot of categories, people mainly prefer this as an online shopping site for books, an online store for mobiles, and an online shopping site for fashion which mainly includes but is not limited to clothes and shoes.

Merits of Flipkart

They have enormous products that are in multiple categories and hence user-friendly. The choice of product category by Flipkart resulted in better customer satisfaction.
1.    Product delivery in most areas of India on time due to association with multiple courier services. Along with an efficient supply chain, they also have their own delivery service.

2.    Flipkart delivers branded, original, good quality, and non-damaged products to its customers.

3.    They offer various discounts on products that you can hardly find in other e-commerce stores. It is sure to make you buy online, isn’t it?

4.    They offer you ‘Buying Guides’ to help you buy the most suitable products when you are overwhelmed with an array of products. Flipkart has specially curated these guides to help you buy the right product across diverse categories.

5.    They focus on customer service from the core of the heart which makes their users happy and satisfied. If any inconvenience is faced by the user during the online purchase, they give a personal touch to the customer’s query and take a proper follow-up.

6.    You can easily return the product, if not satisfied, with a money-back guarantee.

7.    You can track the status of your order.

8.    Flipkart offers you multiple and secure payment options. You can make purchases using Internet Banking, Gift Cards, Visa, MasterCard, Maestro, and American Express credit/debit cards in India and 21 other countries. Cash on Delivery and Wallet options are also available.

9.    They offer Flipkart online shopping app which can be downloaded freely on your Android phone or tablet. This makes it easy to shop online from the comfort of your home.

Well, there could be some demerits too but they are quite trivial. Their service is not that satisfactory in rural areas as compared to urban and delivery time may get extended. For free home delivery, there is a minimum order requirement.  

Final Words

online store for mobiles

Being India’s leading online shopping portal, Flipkart is doing its best to give Indians what exactly they want. They are working to improve the online experience for customers concerning product development and innovation.

The credit for Flipkart's success can also be given to every member of the Flipkart organization, what they call Flipster. Flipsters work with collaboration and synergy to get better together.

It has been noted that Flipkart has more than 83 Million registered users, more than 30 Million products, more than 10 Million daily page visits, and more than 8 Million shipments per month. These figures are increasing day by day as online shopping is getting more and more preference by Indian online users. 

Do share your opinions and experiences about Flipkart which is India’s leading online shopping portal! 

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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