As the long-tail keywords are trending now these days, many bloggers tend to use them. Even beginners make use of them in blog posts and make some mistakes. If we want to draw huge traffic with long-tail keywords, there should be few things taken into consideration. I will discuss them further in this article. Moreover, I will educate you with few mistakes that usually beginners make while choosing the right long-tail keywords.
What is Long Tail Keywords?
Long-tail keywords are more specific keywords than generic keyword phrases. They contain more than 2 words and often precisely specify the searcher’s query. These keywords generally draw less traffic, but most of the traffic which comes from them has the capability of higher conversions.
The great tragedy is that most of the newbies do not know how to use long-tail keywords. Therefore, in this post, I am going to elaborate on how to find long-tail keywords and using them to optimize your post. We will understand the concepts through the two scenarios which would help you to easily understand the real concept behind the Long tail keywords. In addition, you will learn the strategy of using these keywords at the right place and in the right quantity. Before going ahead, let’s learn the LT keyword research process.
How to find Long-tail Keywords?
Searching these keywords become easy with the help of free tools. I personally use the UberSuggest as it’s a handy tool to search LT keywords. In the search box, you need to simply put your base keyword, and then it shows all the related keywords. Now the real work begins from here. You have to copy all the keywords into an excel sheet and simply erase the redundant entries. So now simply copy all the keywords and paste into excel. You would need to remove copy entries. Here you go.
Data tab>>Data Tool>>Remove Duplicates
Now copy one by one all the remaining keywords in the Google Keyword Planner and collect the relevant keywords having low competition and high searches.
Now the question will arise in your mind that where is the process to use these keywords? I am coming to this point. We take two scenarios which will help you to easily understand where and how much quantity shall be used in your content.
Scenario 1:
Let’s assume you are writing content for a magazine that is need of targeting thousands of people. The more readers you have, the much revenue you can generate via content. If you search 5 LT keywords having monthly searches of 100, then the total count becomes 5x100 = 500. The content can only draw the traffic of 500 visitors maximum and it is not possible that all the visitors will come to your blog/website. As a solution to this problem, you should increase the number of LT keywords. Now if the quantity has increased from 5 to 30 keywords and each keyword has an average of 100 visitors’ value, then the total visitor count becomes 30X100= 3000 that is comparably a big figure.
Scenario 2:
If anybody is running a local business, then we have to focus on the different strategies apart from above. For example, a car maintenance shop has to draw the customers only of a specific area. If we work on approx 50 keywords and each keyword has the search count of 60, then we are actually targeting 50X60 = 3000 visitors in a month. It is not possible for local businesses to offer services to a huge number of people because it has limited resources and the total number of working days will also be less. If the shop mechanics handle 30 clients in a day and works for 30 days and the conversion rate is 40% of 3000. Nevertheless, they cannot offer services to 1200 people while every mechanic eventually takes leave during a month.
The straight equation for the local business is narrowing down the quantity to 5 keywords which have the visitor count of approx 150 each. Now the overall visitors will be 5X150 = 750 and if the conversion rate is 50%, then the shop owner will get the chance to serve 375 customers, which is a significant figure. You may increase the number of keywords according to the need, but not as much as that it will generate more inquiries and the shop is not ready to deal with them.
These were two scenarios through which anyone can easily understand the allocation of LT keywords in order to get maximum benefits.
Nikhil Saini is a passionate blogger from India and founder of Myquickidea where he contributes information about Blogging, SEO, and WordPress.
No comments:
Post a Comment