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7 Effective Tools To Improve Your Next SEO Campaign

SEO Audit Tools

For your SEO campaign to be successful, you will need to do some serious project planning and build a solid foundation for your website - a foundation that will endure challenges from competitors and inevitable changes in search engine algorithms. It should be based on three key elements, without which there is no long-term success. 

  • A Well-targeted Keyword Focus- Start with the most general keywords and then move on to long-tail keywords relating to each of them. Afterward, search for other long-tail keywords relating to each of those. By using this strategy, you will uncover some highly targeted keywords that should convert well and could be rather easy to rank for. 
  • Strong Page Element Optimization- the basic rule of SEO: page title, page heading, link anchor text, and image alternate text should all be optimized.   
  • High-quality Page Content- Content should not be copied from other websites, and provide value to a site visitor. The best way to go would be to write guides, fact sheets, FAQs, and practical use articles. Those are pieces of content that captivate the attention of a reader. 

Now that we know WHAT must be done, the only question is HOW? Managing digital projects can be a challenging task but here we’ve rounded up seven top SEO tools that will boost your next campaign and help your brand hit that long-craved number one spot.

1. Google Analytics 

As one of the most popular web analytics services worldwide, the Google Analytics tool has two major advantages when you compare it to the competition: Google makes it, AND it’s freemium. A lot of SEO specialists swear by it and rely on this app heavily.
According to some estimates, this tool was being used by 30 million websites in 2015, as well as by thousands of companies across the globe. Google Analytics allows you to measure conversions and sales. Also, you can get an insight into how guests use your site, and what can you do to keep them using it for a long period of time.

2. ActiveCollab

For an SEO campaign to be successful, strict organization and discipline are required. What’s more, if you have an entire team of SEO specialists working toward improving your website’s rating, you ought to keep them in line with clearly set goals, and fairly delegated tasks. By opting for a powerful yet simple digital project tool such as ActiveCollab, you will be able to keep track of your campaign progress at all times.
This project management tool packs a lot of features as well: task management, team, and client collaboration, invoicing, and time and cost tracking. Also, you can create tasks, add reminders, leave comments, attach files, set due dates, and much more. Simply put, ActiveCollab will provide you with everything you need to keep your team organized. 

3. Dibz 

Dibz is a link prospecting tool intended to save you time and make simpler the process of link building and influencer opportunities research. Meant for autonomous SEO consultants and full-service marketing companies as well, it allows you to find the best prospects for both your various link-building campaigns and influencer activations. 

Dibz provides you with sortable results that include several important metrics like SPAM metric, domain ranking, referring domains, referring pages, social following, contact data, and others. You can search, arrange and sort out all and choose the excellent opportunities. 


Serpstat is a tool used by more than 30,000 online marketing practitioners worldwide, including  SEO and PPC professionals, marketing managers, and copywriters. Its database has more than 100 million keywords, 180 million ads, and 200 million search suggestions. It provides data for 10 Google regions: the USA, Great Britain, Canada, Australia, Lithuania, South Africa, Ukraine, Russia, Kazakhstan, and Bulgaria. It also provides data from Yandex for Moscow, Saint Petersburg, and Ukraine.
In early 2017, they grew their keywords database which now parallels the database of major SEO companies like Moz and SEMrush. Features include Website Analysis, Keyword Research, Backlink Analysis, Rank Tracker, Site Audit, as well as additional tools for history tracking.   

5. BuzzSumo 

BuzzSumo is ideal for content strategy, outreach, and competitive research, showing you the most common links and key influencers for any subject or website. By analyzing where assured topics are being discussed and how much consideration these topics are getting, by providing you with Content Insights. Influencer Information, on the other hand, is data about who has the public’s attention and who you need to pursue and obtain on your side.
As an SEO specialist, the most important part of BuzzSumo is Content research which provides you with information about which articles are the most popular when it comes to a particular topic. Finally, you can set up keyword alerts, and conduct competitor analysis as an insight into what is working and not work for your competitors. 

6. Ahrefs 

If you require an excellent backlink tracker, Ahrefs is the way to go. It will provide you with an insight into which methods competitors use to achieve a certain rank, and what is that you need to do in order to outrank them. You can start your keyword research by looking at the keywords that your competitors are ranking for. After that, Ahrefs allows you to research what content in your niche that tending to magnetize backlinks and social shares so that you can use that knowledge to your benefit.
Analyze your competitors once again, figure out where are they getting their backlinks from, and reverse-engineer their link building. Always keep tracking your competitor’s newly acquired backlinks, and get notified when someone mentions them online. 

7. Pipedrive

Pipedrive is a web-based pipeline management solution that enables businesses to prepare their sales actions and observe deals. In the SEO world, it can be used for link-building organization and tracking. A healthy interface displays the progress stages for each action, including the whole details for subsequently actionable objects.

The Pipedrive mailing system combines with Outlook, Gmail, and Yahoo, and users can send and receive emails from multiple accounts using their Pipedrive account. It is an outstanding tool for your link builder: it provides them with a centralized place to keep all of their activities on track, and never miss an email for the potential opportunity.

Rachel McPherson
Rachel is currently working as the vice president of communications at ActiveCollab. After finishing her master's degree in Communications she pursued a career in the digital industry, most notably in marketing and public relations.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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