Google Panda 4.1 Update Rolled Out - Who will Get Benefits or Punishments?

Google Panda 4.1 Update

After 4 months time span Google launched their another Panda algorithm. Previous Google Panda 4.0 update affected 7.5% of all English queries, as well as low-quality content, keywords and duplicate contents, owned websites.

In this article, Seogdk analyzes the impact of Google Panda 4.1 algometric update on websites which may be benefited or penalized.

Google announced their 27th Panda 4.1 update rolled out officially on Google Plus. Google's Pierre Far, Webmaster Trends Analyst announced publically as:

"Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week.

Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.

Depending on the locale, around 3-5% of queries are affected.
"

Prime Objective of Panda 4.1 Update


The main purpose of Google Panda Update is to remove spam as well as duplicate contents from the web. From the above announcement, it is very clear that Panda 4.1 algorithm also continued the attack on spam and duplicate content. As compared to previous update Panda 4.1 much softer because it should affect only 3.5% queries while Panda 4.0 affects 7.5%.

This Panda update purposely designed to punish websites which used low-quality content as well as duplication of content. So in the last update, those sites were affected and done rework accordingly Panda update will chance to get benefits to rank high.

Who will Get Benefits?


According to Panda 4.1 update, small business websites and high-quality medium business websites will get rewarded as well as high-quality content websites also get rank higher.

This update designed purposely for the redefining quality of content. It is more beneficial for small business sites which have quality content as well as good for those reworked websites affected by last Panda 4.0.

Additionally careful about contents uniqueness and freshness because those websites sustain this strategy will get the benefit of this update. Your articles or posts must be crossed 300 words limit serving users with quality and informative content which will result in quality engagement and extensive web traffic.

Who will Get Penalized?


Last Panda 4.0 update punished many renowned websites who not follow the rules. As compared to previous Panda update it is a little softer but not underestimated because it is designed to kill spam and duplicate contents.

Google distinguished and set ranking phenomenon by users behavior towards specific website they visited. In other words, if a user searches for a specific query in the search engine and lands on the webpage which not relevant to desired search and user returns back then Google counted these bounces and penalized that website's ranking by 1. If the user found the search result informative or usable then Google rewarded website's ranking by 1. This point based algometric system applied by Google to maintain their ranking system.

At the last, this Panda 4.1 update will be punished all those websites which not follow the guidelines about contents and not maintaining bounce rate. Because bounce rate is a sign of poor quality content as well as low-quality keywords.

Conclusion


This Panda 4.1 algorithm attacks on many websites and businesses so to overcome it first you should audit your website i.e. rework on important areas of the website such as contents, bounce rate, and keywords.

Keep watch on traffic reports of your website from 24 Sept to 30 Sept If you found improvements in it then you're the benefited one or if not then penalized.

To overcome it use this Web tool and recover your website. So friends don't forget to share with me if your traffic changes this week as well as share your valuable thoughts about this article. Till then take care and enjoy your life...!!!


Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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