Last week, on 21st May 2014, Matt Cutts announced on Twitter that the Google Panda 4.0 update rolled out, and website owners were shocked and busy digging for useful information about this algorithm. Everyone searches for the answer to this question: how much will this update affect the website's ranking?
As per Matt Cutts tweet, he has not commented yet on whether this Panda 4.0 algorithm targeted anything different, but Google has pinned this algorithm to target those websites that are stuffed with a large number of keywords and low-quality information. Indirectly, this algorithm update is putting spammers on fire. In this article, Seogdk mainly focuses on the Panda 4.0 algorithm and its prime motive, as well as briefly discusses the entire journey of Google Panda updates.
Previously, Seogdk wrote a detailed article on Google updates and their perception behind launching, in which you get more information about all Google algorithms and their importance in the web world. So, apart from it, right now we concentrate on the latest Google Panda 4.0 update. Below, I summarize a few key points that make the architecture of this article as
- Brief about all Panda Update Releases
- Overview of Google Panda 4.0 Algorithm
- The Range of Google Panda 4.0 Algorithm
- The Motive of Google Panda 4.0 Algorithm
1. Brief about all Panda Update Releases
Google Panda algorithm was first introduced in Feb 2011 to penalize the pages with poor content and spam from the search engines, and when it was updated for the first time, it was meant only for English websites from the US only. The previous Panda algorithm was released in Mar 2013, which was not confirmed by Google, so there was no news about its release. Below is the list of released dates of the Panda update:
-February 23, 2011 – Panda 1.0 (11.8% of queries impacted)
-April 11, 2011- Panda 2.0 (2% of queries impacted)
-May 9, 2011- Panda 2.1
-June 21, 2011 – Panda 2.2
-July 23, 2011- Panda 2.3
-August 12, 2011 – Panda 2.4 (6-9% of queries impacted)
-September 28, 2011 – Panda 2.5
-Oct 19, 2011 - Panda Update 3.0 (2% of queries impacted)
-November 18, 2011 – Panda 3.1 (less than 1% of queries impacted)
-January 18, 2012 – Panda 3.2
-February 27, 2012 – Panda 3.3
-March 23, 2012 – Panda 3.4 (1.6% of queries impacted)
-April 19, 2012 – Panda 3.5
-May 27, 2012 – Panda 3.6
-June 8, 2012 – Panda 3.7 (1% of queries impacted)
-June 25, 2012 – Panda 3.8 (1% of queries impacted)
-July 24, 2012 – Panda 3.9 (1% of queries impacted)
-August 20, 2012 – Panda 3.9.1 (1% of queries impacted)
-September 18, 2012 – Panda 3.9.2 (0.7% of queries impacted)-Sept 27, 2012
-Nov 5, 2012 - No news about its release
-Nov 21, 2012 (impacting 0.8% of English queries; confirmed, not announced)
-Dec 21, 2012 (impacting 1.3% of English queries; confirmed, announced)
-Jan 22, 2013 (impacting 1.2% of English queries; confirmed, announced)
-Mar 14, 2013 – No news about its release
2. Overview of Google Panda 4.0 Algorithm
This time, Google created a new version of the Panda algorithm, which means it should be a valuable and major update. Google Panda 4.0 update must be a bigger algorithm than the actual algorithm against just data refresh, which means that Google has made changes to how the Panda algorithm identifies websites.
However, this new update is listed to be softer and gentler than its forerunners. Panda 4.0 will serve the purpose of providing a base for future adjustments to the algorithm. Previous Panda algorithms fired those web pages that have low-quality content and spam content. In addition, this new Panda algorithm will firmly impact two different basic issues, i.e., thin content and duplicate content of the web page.
3. The Range of Google Panda 4.0 Algorithm
This algorithm occupies a wide range as compared to previous Panda algorithms because it not only targeted poor, spam content but also fired those web pages that consist of thin and duplicate content.
Google shares info on Searchengineland that this new Panda algorithm affects 7.5% of all English queries, to a degree that might be noticed by a regular user. If we see previous Panda updates, a maximum of 11.8% of English queries were impacted.
As predicted, the algorithm is mainly concerned with the content department. Having a look at the websites that lost their rankings considerably, these were the sites that ranked with the information from external sources, software, or price-product comparison websites. The image of Mozcast below shows bad weather in the Google algorithm over the last five days before rolling out. The stormier and hotter the weather, the more Google’s rankings changed.
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| Mozcast Report |
4. The Motive of the Google Panda 4.0 Algorithm
The prime motive of the Google Panda 4.0 update is to target those websites that have low-quality, spam, thin, and duplicate content. According to Searchenginewatch, the update will also target spam queries like payday loans that will make it very tough for webmasters to recover from the heavy loss. The payday loans refresh, along with the Panda, may have a larger impact on low-quality sites, thus proving to be a double blow for many sites.
In order to provide the seekers with the best quality websites, the Panda, as usual, will work towards providing high-quality content to the users by targeting scraper sites. This new Google Panda 4.0 update will be gentler for some websites and lay the foundation for future changes in that direction.
Conclusion
From the above information, we conclude that the Google Panda 4.0 algorithm will fire those websites that are involved with poor quality content, duplicate content, spam, and thin content with poor value. More details about the Google Panda 4.0 update are still waiting, but yes, it is something that we all will look forward to hearing from Google. As per Google, it will affect the websites of different languages and up to different degrees. So folks, send your feedback about this article via comments and emails. Till then, enjoy your life.....!!!
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