Overview of Google Panda 4.0 Update and its Prime Motive Behind Launching

Google Panda 4.0 Update

Last week on 21st May 2014 Matt Cutts announced on Twitter that Google Panda 4.0 update rolled out and website owners shocked and busy to digging useful information about this algorithm. Everyone searches the answer to this question; how much this update will affect website's ranking?

As per considering Matt Cutts tweet; he did not comment yet on whether this Panda 4.0 algorithm targeted anything different, but Google has pinched this algorithm to target those websites, which are stuffed with a large number of keywords and low-quality information. Indirectly, this algorithm update is putting spammers on fire. In this article Seogdk mainly focus on Panda 4.0 algorithm and its prime motive as well as brief about entire journey of Google Panda updates.

Previously Seogdk wrote a separate article on Google updates and their perception behind launching in which you get more information about all Google algorithms and their importance in the web world. So apart from it right now we concentrate on latest Google Panda 4.0 update. Below I summarize few key points which make the architecture of this article as
  1. Brief about all Panda Update Releases
  2. Overview of Google Panda 4.0 Algorithm
  3. The Range of Google Panda 4.0 Algorithm
  4. The Motive of Google Panda 4.0 Algorithm

1.Brief about all Panda Update Releases


Google Panda algorithm first introduced in Feb 2011 to penalize the pages with poor content and spam from the search engines as well as when it was updated for the first time, it was meant only for English websites from the US only. Previous Panda algorithm released in Mar 2013 which not confirmed by the Google so there was no news about its release. Below see the list of released dates of Panda update:

-February 23, 2011 – Panda 1.0 (11.8% of queries impacted)
-April 11, 2011- Panda 2.0 (2% of queries impacted)
-May 9, 2011- Panda 2.1
-June 21, 2011 – Panda 2.2
-July 23, 2011- Panda 2.3
-August 12, 2011 – Panda 2.4 (6-9% of queries impacted)
-September 28, 2011 – Panda 2.5
-Oct. 19, 2011 - Panda Update 3.0 (2% of queries impacted)
-November 18, 2011 – Panda 3.1 (less than 1% of queries impacted)
-January 18, 2012 – Panda 3.2
-February 27, 2012 – Panda 3.3
-March 23, 2012 – Panda 3.4 (1.6% of queries impacted)
-April 19, 2012 – Panda 3.5
-May 27, 2012 – Panda 3.6
-June 8, 2012 – Panda 3.7 (1% of queries impacted)
-June 25, 2012 – Panda 3.8 (1% of queries impacted)
-July 24, 2012 – Panda 3.9 (1% of queries impacted)
-August 20, 2012 – Panda 3.9.1 (1% of queries impacted)
-September 18, 2012 – Panda 3.9.2 (0.7% of queries impacted)-Sept 27, 2012
-Nov 5, 2012 - No news about its release
-Nov 21, 2012 (impacting 0.8% of English queries; confirmed, not announced)
-Dec 21, 2012 (impacting 1.3% of English queries; confirmed, announced)
-Jan 22, 2013 (impacting 1.2% of English queries; confirmed, announced)
-Mar 14, 2013 – No news about its release

2.Overview of Google Panda 4.0 Algorithm


This time Google create a new version of Panda algorithm that means it should be valuable and major update. Google Panda 4.0 update must be a bigger algorithm to the actual algorithm against just data refresh which means that Google has made changes to how panda algorithm identifies websites.

However, this new update is listed to be softer and gentler than its forerunners. The Panda 4.0 will serve the purpose of providing a base for future adjustments to the algorithm. Previous Panda algorithms fired those web pages which have low-quality content and spam content. In addition, this new Panda algorithm will firmly impact on two different basic issues i.e. thin content and duplicate content of the web page.

3.The Range of Google Panda 4.0 Algorithm


This algorithm occupies wide range as compared to previous Panda algorithms because it not only targeted poor, spam content but also fired those web pages which consists thin and duplicate content.

Google share info on Searchengineland that this new Panda algorithm affects 7.5% of all English queries, to a degree that might be noticed by a regular user. If we see previous Panda updates, maximum 11.8% English queries were impacted.

As per predicted, the algorithm mainly is concerned with the content department. Having a look at the websites that lost their rankings considerably, these were the sites that ranked with the information from external sources, software, or price-product comparison websites. Below the image of Mozcast is showing bad weather in the Google algorithm over last five days before rolling out. The stormier and hotter the weather, the more Google’s rankings changed.
Mozcast Report
Mozcast Report

4.The Motive of Google Panda 4.0 Algorithm


The prime motive of Google Panda 4.0 update is to targeting those websites which having low quality, spam, thin and duplicate content. By the reference of Searchenginewatch, the update will also target spam queries like the payday loans that will make it very tough for the webmasters to recover from the heavy loss. The payday loans refresh, along with the Panda may have a larger impact on low-quality sites thus proving to be a double blow for many sites.

In order to provide the seekers with the best quality websites, the Panda, as usual, will work towards providing high-quality content to the users by targeting scraper sites. This new Google Panda 4.0 update will be gentler for some websites and lay the foundation for future changes in that direction.

Conclusion


From above information, we conclude that Google Panda 4.0 algorithm will fire those websites which are involved with poor quality of content, duplicate content, spam and thin content with poor value. More details about the Google Panda 4.0 update is still waiting, but yes it is something which we all will look forward to hearing from Google. As per Google, it will affect the websites of different languages and up to different degrees. So folks send your feedback about this article via comments and emails. Till then enjoy your life.....!!!


Gangadhar Kulkarni
Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutionsa one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest 


Gangadhar Kulkarni
Admin

Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

7 comments:

  1. For me, Google Panda 4.0 algorithm is not different from its previous versions. Although Matt Cutts of Google has come out to say its a "softer" or "gentler" version.

    As long as the algorithm deals with spam websites there is no denying the fact that it still stands to weed the Internet of poor contents and bad link building!

    This comment was left in kingged.com - the content syndication and social bookmarking website for Internet Marketers where this post was shared.

    Sunday - kingged.com contributor

    http://kingged.com/overview-google-panda-40-update-prime-motive-launching/

    ReplyDelete
    Replies
    1. Hi Sunday,

      Yes you are right; Google stated that this new Panda algorithm affects 7.5% of all English queries, to a degree that might be noticed by a regular user. If we see previous Panda updates, maximum 11.8% English queries were affected.

      I also heard that this is softer and gentler update of Panda which will slightly help those websites which were wrongly affected by earlier versions of Panda as well as good for small businesses but nothing specific has been noticed so far, so we are unable to predict anything for the moment.

      As time passes we will get actual information about this update's effects and affects.

      Delete
  2. wow what a great information thanks for sharing

    ReplyDelete
  3. Breaking news recent Google Panda 4.0 update affects eBay’s 80% organic rankings…!!!

    Google’s most recent Panda update, launched on May 21, has caused many retailers to worry that the algorithm will seriously impact their listings. The update is designed to bring increased quality to search results, penalizing sites with numerous pages that are weak on content.

    For example, eBay is known to use “doorway pages” that are designed to rank high for a specific retail search term, but are thin on actual content.

    From this we can conclude that know on can escape who don’t follow the guidelines about content and keywords according to Panda 4.0 algorithm.

    ReplyDelete
  4. Hello Gangadhar,
    Thank you very much for this detailed post about Google Panda 4.0 . It is a recent update which helped many webmasters who have high quality content on their blogs.

    It was not a normal data refresh but it was a tweak in algorithm. Ebay lost their 75% of search engine traffic after panda hit. But not to worry, ebay has still their loyal customers and they will getting Direct traffic to it.

    Google Panda 4.0 eliminated some spammy sites which are in the index which serves no value to readers. Some of my post were ranked high and some were degraded after Panda update.

    Thank you again for such a nice post!
    well, i found this post on kingged.com and kingged it!
    Have a nice day

    ReplyDelete
    Replies
    1. Welcome Swaraj,

      Ya you are right eBay is big company and having huge network linking to recover their ranking but here one thing is clear that Google Panda 4.0 update attack very badly on those websites which having poor value or duplicate content and keyword stuffing.

      Thanks for giving valuable feedback about this article.

      Delete
  5. Awesome post,
    I am kind of new to your blog, but the blog has some seriously nice stuff that I found very interesting as well as informative.
    Keep up the good work!

    ReplyDelete