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Explainer Videos– Gateway to a Powerful Optimization

Explainer Video Optimization

One of the main duties of an SEO expert is to create compelling content.

In the end, content is the focal point of any blog and one of the main reasons why people constantly visit your pages. Besides that, good content will always have a place among the top results of any search engine giving you the necessary traffic.

In the last several years we have seen an increased demand for video content.

This is especially common as we see a change in generations. Younger people are used to tablets, cell phones, and YouTube.

In fact, a lot of parents give their children access to laptops instead of telling them to watch TV. As a result, videos have become more popular than almost any other entertainment form.

On the top of that mountain sit explainer videos as one of the trendiest and newest forms of education.

What are the Explainer Videos?

Explainer videos are a type of content that helps users understand a process, method, or term.

They have an educational purpose and although they are simple enough to be watched by anyone, they are focused on students and people who wish to learn more about a topic.

So, how is this content different from any other educational content on the Internet?

1. Short Form

Explainers are among the shortest (if not the shortest) types of educational content on the Internet. They are the ultimate guides’ counterparts where one content is really long and thorough while the other is really short and up to a point. This is perfect for younger generations who do not tolerate long introductions and are quick to skip to something else.

2. One Video – One Topic

People usually tend to go broad when it comes to articles and videos. Even if you have a general topic such as “link building”, the person writing the piece will likely also explain some other stuff such as links, Google, ranking factors, etc. Although this approach broadens the reader’s knowledge and helps him figure out the different connections, it isn’t the thing he/she clicked on. This is one of the main reasons why people leave a page without fully reading it – lack of focus. In that regard, explainers cannot be better as they represent dense content where everything is addressed in a minute or two.

3. Explainers Stimulate Further Watching

Here is an interesting thing. Explainers are short so that a person would watch whole videos. Instead of going broad, a person addresses just one topic which means that viewers are less likely to bounce. For some users, this will be ideal as it will answer their questions. Others will have to learn more given that the video was really short and couldn’t provide all answers to some related questions. The short form allows for full viewing of a video and also stimulates further browsing.

I suggest you check these 16 explainer video styles to get some amazing ideas to get you started with this format.

How can Your Website Benefit from Explainer Videos?

People often get distracted by explainers and their success on YouTube (if they are successful) and they tend to forget their end goal. Have in mind that most websites use them as a way of boosting their website.

In regard to that, there are several things you need to keep in mind.

1. Make Sure to Always Embed Videos

The great thing about explainers is that they are short, easy to use, and take a small amount of memory. They can easily be used together with written content and most people won’t even notice it. In comparison to longer videos that are usually used as a focal point of a page, the explainer is something that can be added as a way to quickly explain a term. 

This way, the author doesn’t have to stay away from the topic or lose time explaining something that isn’t necessarily the topic of the article. This is also important as it connects your website to a video and makes a connection that Google can understand.

2. It should be obvious that Explainer is Your Content

It is necessary for a website to do some video branding. When a viewer sees the explainer, he/she should be able to instantly tell that this content was made by a particular organization. This is crucial as it increases the potential exposure your site is able to get.

3. Diversification of Content

Lastly, it is necessary to mention that explainer videos help you diversify your content. This might seem like a small thing especially if you have a lot of success with some other forms. However, keep in mind that different individuals like different stuff. Though it may seem that your domain cannot possibly benefit from explainers, there will always be those who like these videos.

The explainer is probably the next big thing that will really help educational/instructional websites. Anyway, if it fits your business, you should definitely create a few of them and see how it goes. 

Nikolay Stoyanov
Nikolay Stoyanov is the CEO of NikSto – an SEO company that offers SEO outsourcing, consulting, and white hat link-building services to clients all over the world. He’s a contributor to many of the most reputable websites about SEO.

Gangadhar Kulkarni

Gangadhar Kulkarni is an internet marketing expert and consultant having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost-effective and efficient content writing and digital marketing services.

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