If you are an online marketer or an entrepreneur, you must have worked on online content. You must have by now delved into blogs and have also wondered about the perfect blog post length. And the answer to that is not as simple as stating a number. Today, you need to consider several aspects before you finally decide on the best length for your blog post. One of the critical factors is your target audience.
Understanding Your Target Audience
It is essential for a blog post to elucidate its salient points so that the readers can connect to it. And that has a lot to say about its target customers. There are times when many people think that short blog content is the best for online users. It is because short blogs are fast and easy to read. Also, people might not want to keep staring at one web page or computer screen for a long time.
Additionally, most of us are aware that today, people come with minimal attention span. But do all these factors indicate shorter blogs have the edge over the detailed, long blog post? That is not always true.
Statistics are Important
Today, there have been many studies conducted trying to understand the type of content that is apt for the modern-day audience. There have been studies to find out what is mediocre and bad content as well. And research does indicate that short blogs are more accessible for people to read. But this finding has been posed with an important question?
Is the cyber-savvy, educated customer today happy with the sketchy information and one-word answers? If customers want their queries to get answered convincingly, then wouldn't a long blog be the best option. Also, Google today prefers content that is distinctive, factual, informative, and very resourceful. Google needs to scan and crawl blogs that have adequate substance. And this reason supports the relevance of long content. Furthermore, when it comes to curating thought leadership articles and blogs, it is essential to look at a longer blog structure than a short one. It is the reason why today long-form content has been considered better for organic search purposes.
The Ideal Blog Length
According to Orbit Media's research, "The average blog post length is 1427 words long. That’s the average of the ranges of all of the responses. That’s 77% more words per post than 10 years ago."
Orbit Media’s research graph above shows the average word count has been holding steady for the past couple of years, and we expect it to fall in the future.
Ryan Velez, Sr. Content Production Lead at NP Digital, explores how word count has changed over time:
“Ideal blog length has always evolved over time. As a response to the wave of 750-word content, things expanded to be a lot more comprehensive, 2,500 words plus. With the wave of AI-generated content flooding the internet, word count doesn’t guarantee quality to the same degree. Combine that with the “TikTok Effect,” and the ideal content size is smaller now and quicker to get to the point. Think 1,500 to 2,000 words.”
Final Thoughts...
Hence, keeping all these factors in mind, the perfect long blog length is around 1500 to 2000 words. Blogs ranging from 1000 to 1500 words too are considered long blog content that helps to establish a point elaborately. However, based on the question searched for today, you might come across long blog content frequently that the users find extremely useful.
In fact, long blog content is ideal when a brand is aiming for a perspective shift or wants to share something meaningful. Furthermore, blogs of 700 to 1000 words are also useful. Brands need to mix and match and decide what works best for them.
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