What Digital Marketers Need to Know about Google’s Possum Algorithm Update

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Google Possum Algorithm Update
The month of September didn’t start well for many business owners as ‘Possum’ is released. This recent Google Algorithm Update has affected local SEO on the SERP. This can be said to be the 2nd biggest local SEO update where first is Pigeon that happened in 2014.

The main point of Possum update was to diversify the local results for which they have filtered the Google results. Another purpose is to prevent the ranking of spam.

 Let’s see in brief, which filters Google has applied for local searches and how!  

·        Businesses that Fall Outside of the Physical City Limits Saw a Huge Increase in Ranking

In this case, if a business is physically located outside official city limits they have a hard time ranking for any keywords that include that city name. Google Maps technically don’t consider these businesses into a city. Companies in a Census-Designated Place (CDP) are also experiencing difficulty in obtaining high SERP in local organic search results. Whereas businesses which were previously low in search results are seeing higher rankings due to this Possum algorithm update.

·        Google is now Filtering Based on Address and Affiliation

With this recent Google update, businesses with the same street addresses which are in the same category will be filtered. That means if two personal injury attorneys are in the same office building but different suites, only one might appear in the Google results.

It shows that Google has become little more sophisticated than just looking at the address you enter in Google My Business (GMB). Google is working much like the organic filter, which considers the best and most relevant pages while filters out too similar listings.

·       The Physical Location of the Searcher has become Quite Important than It was Earlier

If your business is in Texas and if you search anything related to that business from the Texas itself, you will get the results on top. Whereas if you search for the same keyword from some other place, for example, Alabama then you will find results of relatively lower position.    

So, while tracking a ranking, setting a searcher location to the right city has become more important with this Possum update. There are various tools to do so and BrightLocal is one of them.

·        If There is Slight Variation in the Searched Keyword, Results will Vary More

Even the similar keywords just with the addition of state abbreviation will show a lot more fluctuation. Earlier, if you would have searched for “Los Angeles Chiropractor” or “Chiropractor Los Angeles” or “Chiropractor Los Angeles CA”, you would see the somewhat similar results. But the scenario has changed with the current update.

·        The Local Filter Seems to be Running more Independently from the Organic Filter

Since the update, many businesses have achieved a very high rank for competitive terms that are linking to pages that are filtered organically. Not to mention, Google is smart enough to realize two different sites.

So, how this Google’s Possum update has affected your business, positively or negatively? You can share it over here.

Author Bio
Gangadhar Kulkarni
Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutionsa one-stop shop for all that your website needs. It provides you cost effective and efficient content writing and digital marketing services. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest 


5 Amazing Facts About Digital Marketing

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Digital Marketing Consultant

The world of digital marketing is changing at a good pace, as a result of which new trends are forming every day. Digital marketers are required to gain knowledge about changing strategies effectively. The year 2017 is going to be a smarter year with more and more digital marketers trying their luck like me!

From search engine marketing to social media advertising, everything has become digital. If you are engaged in any marketing roles, you should know about some important facts about digital marketing that help you generate effective digital marketing strategies.

1.  Online Marketing is Skyrocketing

Online marketing in video format is getting more clicks than other digital formats compared to other formats, including rich media ads, mobile ads etc. This kind of performance is attracting advertisers and this is the reason why it is skyrocketing.

However, with their increasing demand, they are becoming more expensive. The overall demand of online advertisement is too high and it is estimated that cost of online advertising will also grow high by next year. No doubt, the growth of digital advertising has been paralleled by basic changes in the digital marketing industry and has reshaped the entire digital market.

With this increasing demand, I can visualize the future, where digital marketing consultation will take place around the world and is not going to be stagnant in next 10 years (at least).

2.  Brands without Cross-Device Digital Marketing Lagged Behind

Customers of today’s generation are engaging with brands in a number of ways. The increasing use of smart gadgets provided digital marketers with both challenges and opportunities. In a survey, it was found that 31% of customers who are using digital channels used multiple devices.

Cross-device targeting is going to be the top most priority for digital marketing in 2017. If an organization lacks cross-device digital marketing strategy, it will have a negative impact on e-commerce future. In short, cross-device digital marketing allows companies to extend the reach of their campaigns like never before.  

3.  Increased Interest in Wearable Technology

Wearable Technology

There is a great increase in interest in wearable technology, and it is estimated that the demand for wearable gadgets will grow by 60% by end of 2017. Wearable technology is impacting the future of internet marketing.  People using these gadgets are engaged every minute, and this gives marketers a huge time frame to tap in and engage with them. 

Wearable gadgets are going to provide marketers with new information in real-time. Not only this, these gadgets will help digital marketers connect in a better way with consumers. With this insight, they get a better understanding of how and when to engage with consumers, rather than placing unwanted ads. 

The fact is, wearable technology has become a new digital marketing trend, and if it continues the same way, it will become a top priority for digital marketing consultants in coming years.

4.  Personalization is more Important

Personalization has become very important in the digital marketing world, especially in the recent years.  It is the practice of providing a well-aligned customer experience. More and more digital marketing consultation service providers are planning to invest in personalization by adopting trigger-based messaging that bring great user engagement.

Driving conversions can be a daunting task, and this is where personalization comes to your rescue. Digital marketers are taking a step forward to know their customers in a better way by measuring how the target audience is behaving online.  If the customer is able to find information on your website easily, then we can say that there is a higher level of conversion.

5.  Location Based Advertising is New Trend

According to a recent study, location based advertising is the most exciting marketing opportunity in 2016. Basically, it hinges on the fact that people carry mobile devices wherever they go and share their location data using different apps.

This gives digital marketers an opportunity to personalize their message to people depending on the location they are. This way, there are plenty of opportunities for companies to get much creative in terms of promoting their products and services.

Digital marketing consultants are playing a very important role in helping companies overcome the above challenges.  Take help of a digital marketing expert to develop a perfect strategy and train your marketing team.

Author Bio
Akash Shrivastava
Akash Srivastava is a Digital Marketing Consultant & Blogger. He regularly writes about digital marketing news, tips, quotes and in-depth articles. He has been in this since 2011. He reads books, listens to songs and watches movies in his spare time.


Why WordPress is Most Popular CMS in Industry

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WordPress CMS

There may be a plethora of content management systems on the internet, but none of them can hold a candle to WordPress and 16.2 million WordPress powered websites are the evidence of the popularity of WordPress.

WordPress Statistics

WordPress is an absolutely amazing CMS that has the lion's share in the top 1 billion sites. According to a report published by W3 Techs with a title “Usage of CMS for Websites”, 24.5% of the websites that are using CMS are powered by WordPress. So as per Google Trends, WordPress is 5 times more popular than any other content management system available.

Torque, another popular news site dedicated to WordPress showed that the total monthly searches for WordPress are somewhere around 37 million, which is apparently huge. 

Also, WordPress.com was ranked on 33rd position in the list of 100 most popular websites as of 26 March 2015.

Another story published by Forbes in 2012 with title “With 60 Million Websites” mentioned that “WordPress Rules the Web. So Where's The Money?”. The issue stated that every 1 out of 6 websites uses WordPress as their platform which means 60 million websites in total.

Why has WordPress become the Darling of the Online World?

1. Ease of Use

WordPress is indisputably the easiest CMS to set up and use even if you are new to website development and programming.

It allows almost everyone including web developers, non-technical webmasters, and a 10-year old kid to set up a site within minutes without having to dishearten for not being able to write a single line of code. It's simple enough that a hobbyist can build his/her blog in a day or two. It's easy enough that a school can set up a site and comprehend how to use it without going through the documentation and support forum.

WordPress was designed to help non-technical users who wanted to set up their blogs to communicate and share their opinions with the rest of the world. However, over the years, it has evolved to help not only bloggers but also businesses to create sites to foster their products and services among web users without requiring any technical knowledge.

2. A Plethora of Useful and Advanced Plugins

The most popular reason for the popularity of WordPress, apart from its open source nature, of course, is the availability of tons of advanced plugins developed to help you extend the functionality of your website without being familiar with programming languages. WordPress plugins play a vital role in improving the functionality and usability of a website.

Whether you want to add a slider on the homepage to display your featured products or blog posts or need to tighten the security of your website or merely want to improve your site's performance, you don't have to turn over a lot of rocks to find the most suitable plugin for your website. It's always right there in the WordPress plugin directory ready to be used.

Some of the most popular WordPress plugins are BackupBuddy, Yoast SEO, WordFence, W3 Total Cache, and more.

3. Easy Customization

WordPress is also extremely flexible and versatile in terms of creating a customized website. A wide range of WordPress beautiful and feature-rich WordPress themes enable you to build a fully functional, aesthetically appealing and dynamic website the way you want, without ever having to write a single line of code. From a simple blog to e-commerce store to business website, you can create anything.

You can change the background color, typography, sidebar location, content structure, navigation bar and so much more depending on the theme you have chosen for your website.

4. Secure

Well, you may have heard many tales of hacked WordPress websites. But the fact is the core software of WordPress is extremely secure. Moreover, WordPress rolls out latest versions every now and then with security fixes and added functionality.

As mentioned earlier, WordPress provides tons of useful plugins that can extend your website functionality. And security WordPress plugins are no exception. They can be integrated into your website to harden the security of your website and prevent it against brute force attacks.

5. Search Engine Friendliness

WordPress is one of the few Content Management Systems that help you optimize your website for search engines. What makes this CMS search engine friendly is it's clean and simple code that enables Google and other search engines to crawl and index your website rapidly and conveniently. Also, it provides you with powerful SEO plugins that can be seamlessly integrated into the website to further optimize your website for search engines as well as help you improve the quality of your content.

6. Mobile Compatible

One of the biggest benefits of using WordPress for creating your website is its mobile-friendly structure. You don't have to build a different version of your website for mobiles and other devices available out there.

WordPress offers a range of responsive themes and plugins that can transform your existing non-mobile friendly website into a mobile-friendly one.

7. Powerful and Dynamic Community

As WordPress is an open source software, it is a community software maintained by millions of volunteers and contributors. This powerful and dynamic community helps you solve any problem related to WordPress, its themes or plugins. Millions of people are joining this community by creating WordPress website and getting free support from other community members. You can also contribute by updating documentation, translating WordPress, or plugin, building themes, answering supports questions and more.


WordPress is indisputable a powerful and profound platform to establish your next online venture. However, like other platforms and CMS, WordPress isn't perfect too. Certain features where WordPress lacks include digital marketing requirements, fine-grained permissions, and complex workflows.

But still, WordPress deserves a top position in the list of popular Content Management Systems. It can be used by anyone to create highly-interactive and intuitive WordPress website in no time.

Author Bio
Jason Daszkewicz
Jason is a renowned web development professional who works with WordSuccor Ltd., a leading WordPress Theme Development Company with a global reach.  He is a passionate blogger who loves to write and share everything about WordPress and new web design technologies.


How to Enforce Your Copyright When Someone Steals Your Content

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Copyright Infringement Protection

Copyright infringement is a common problem for anyone who publishes content online. It has probably happened to anyone of us, and even without us knowing! The internet is such a big place that it can be difficult to track if your content has been stolen. But what will you do if you are able to see that your copyright was indeed infringed? In this article, we will look at the steps on what you can do in situations like this.

Most of the steps we’ll discuss are designed to take advantage of the U.S.’s Digital Millennium Copyright Act or DMCA. Since this law is only enforceable within the United States, some of the steps may not be applicable to countries outside of the U.S. Nonetheless; it wouldn’t hurt to learn some ways to enforce your copyright. Try to find out if your country has an equivalent law for the DMCA. For now, let us see the ways to enforce your copyright when someone steals your content.

Contact the Website Owner

Content Protection Tips

The first step is to start by simply requesting the website owner to remove your content. If they agree, then your problem is solved. But maybe it won’t be as simple as that. Most of the time, people who stole your content knew exactly what they were doing and are not sorry for it. Regardless, it is important to notify the site owner of the infringing content before proceeding to the next steps. You may or may not get a response here, though.

You can contact the website owner through the website itself. Most of the time, there is a contact information on the website. If not, that’s a hint that they do not want people bugging them about the contents they stole. What you can do is go to your preferred WHOIS service and type the domain name. What you will get is information that you can use for combating plagiarism. The results will include the contact information and email of the site owner.

If you do get a response from the site owner and they are resisting your request to remove the content, maybe you can consider turning the infringer into an associate instead. If your content is that valuable and is driving ad sales, if you can convince them to give you a share of the ad revenue, then you’ve won this round already.

Here’s a free email template.

Send a Takedown Notice to the Online Service Provider (OSP)

Don’t be surprised if the first step doesn’t work. The ideal scenario, of course, is if the infringer agrees to take down your content. But what if they don’t? The next step is to contact the company hosting the site or the online service provider. You can ask them to disable the infringing site. Fortunately, the DMCA give incentives for Online Service Providers or OSPs when they disable infringing sites. The DMCA can offer them immunity from lawsuits granted that they can respond immediately when it comes to takedown notices.

Where Can I Find the Contact Information for the OSP?

Online Service Provider

Most often, you can find the contact information of the OSP by searching for its website. You may be able to the information directly from the OSP’s site. Try to look for the “Contact Us” or “Report Abuse” option on the web page.

However, this won’t always go down easy. If for example, you can’t find the contact information of the OSP, you can look for it at the U.S. Copyright Office. The DMCA encourages the OSPs to register with the U.S. Copyright Office; the chances are that you can find information there.

What do I Write in My Letter to the OSP?

Some OSPs may have some special instructions on their websites when it comes to this situation. They may require certain information before they can take action.

Generally, they would want to know your original material, a description of the infringing material along with the URL where it may be found, a statement that you did not give permission to the infringer to use the material, and that you swear under penalty of perjury that all of the information you have provided are true and correct and that you are acting in good faith. Also, include your contact information.

The notice must also contain your physical or electronic signature. Make sure to always keep copies of your communications and that they are professional. If the worst scenario comes, they may be used as evidence in court.

Send a Takedown Notice to the Company that Registers the URL

Most of the registrars disable domains that participate in copyright infringement. One you know who they are, you can send the registrar a DMCA Takedown Notice as well.

Send a Takedown Notice to the Search Engines

As a final step, you can notify the search engines about the infringing content. The search engines can simply scrub them out of the search results. Each of the search engines has their own policies about where to send copyright infringement notices and what is supposed to be written in it. All the policies of the search engines are readily available online.

Here’s a free email template which you can use for the steps above.


DMCA Protection

What’s good about the steps above is you can perform them without the need of an attorney. But if you do earn some flak from the parties and they still continue with their practices, it may benefit you if you do get an attorney to set things right.

Again, these steps may only be applicable under the U.S.'s Digital Millennium Copyright Act or DMCA. It is only enforceable within the U.S. But always thinks that a lawsuit is a last resort.

Extend some patience and hope that they will agree to take down your content. You don't know; maybe the infringer is just an innocent teenagers who want to have some really, really good content on their latest site. If that's the case, you may request them to take it down and you can even give them some tips on how to create their own original content, in this way you won't just be enforcing your copyright, you can even help these budding writers.

Author Bio
Nicolas Finet
Nicolas Finet is a technically-minded marketer and Co-founder of Sort-List.  He is thrilled about developing his digital marketing skills and achieve his objectives of disrupting the whole marcom industry.