Recently Google rolled out their most awaited
Penguin 3.0 Update to clean web spam as well as preventing black hat SEO
techniques which are used by spammers to boost their site ranking in the SERPs.
If your website consists broken links or under construction pages then it
affects your website very badly because these links or web pages counted as web
spam by Search Engine Crawler and further it resulted in low quality links.
These low quality links or pages not only affects web
traffic but also increases bounce rate of your website. To overcome on this
problem ultimate solution is redirect pages. In this article Seogdk elaborate the
redirect page phenomenon and its influence on search engine rankings.
Redirect
page is a method of alerting browsers and search engines that a page location
moved.
Redirect pages mainly parted in two ways i.e. permanent
and temporary. When you desired to change your web page location then redirect
page phenomenon acts vital role to divert all web traffic of one website to another.
For example, I have a domain
seogdk.blogspot.com and wants to redirect all web traffic to another domain
seogdk.com then I simply used permanent
redirect page method to divert all web traffic of seogdk.blogspot.com
to seogdk.com.
There are three types of redirect pages which are
most commonly used in designing web pages as:
1.
301 Redirect Pages
2.
302 Redirect Pages
3.
404 Error Pages
1. 301 Redirect Pages
2. 302 Redirect Pages
This is a temporary redirect page phenomenon
specifically used to redirect one website to another. The original website or
webpage temporarily unavailable till 302 redirect is active. It is mainly used when
your webpage under maintenance and you want to avoid inconvenience to your users
then you can redirecting them another working webpage for a specific time span.
3. 404 Error Pages
A 404 error page redirects users to a webpage that
displays an error message. Usually below mentioned error messages displayed.
-This webpage is no longer available.
-Please check the URL and try again.
-Use the refresh button on your browser.
Influence of Redirect Pages on Site's Search Engine Rankings
-One more item you should be aware of is the effect
of redirect pages on your search engine rankings. The type of redirect that you
use can affect how your website is treated by a search engine.
-It's significant that you understand that a
search engine crawler reads a redirect according to number that it is given.
For instance, although 301 and 302 redirects do the same thing but the codes
are different which tells the search engine crawler that one means the page no
longer exists and the other means the page is only temporarily not being used.
-Some Web experts inclined towards creating custom
redirect pages is a best way to improve the SEO of their website but
unfortunately this doesn't always work the way it should. What happens is that
the custom redirect page doesn't provide the proper redirect number to the
search engine crawler so it reads the website differently than a redirect page.
This could affect your search engine rankings negatively because the webpage will appear to be
unrelated to the other pages in your website.
-The best way for SEO purposes is to use redirect
pages in the manner in which they are meant to be used. Using them in any other
way is harmful in terms of your search engine results rankings.
Conclusion
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Author Bio
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Gangadhar Kulkarni is an Internet Marketing Professional having extensive experience in digital marketing. He is also the founder of Seogdk and Director at DigiTechMantra Solutions, a one-stop shop for all that your website needs. It provides you cost effective and efficient content writing and digital marketing services. For more information catch him on Facebook | Twitter | LinkedIn | G+ | Pinterest
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